My keynote at Israel Mobile Summit in Tel Aviv, 11 June 2013

1. Topics, Trends, and Telephones
Eric Reiss
@elreiss
Israel Mobile Summit
Tel Aviv, Israel
Observations
Stories
Lessons

2. Some thoughts I’d like to share
� Responsive…but to what?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth

3. re·spon·sive
adj
1 : responding, reacting
2 : quick to react

7. Scary facts
� 30 – 50% of traffic now comes from mobile
� Conversion 3.5% for each second of waiting
� After three seconds, 57% of users will leave
� Three approaches to ”One Web”
� Responsive web design
� Client-side adaptive web design
� Server-side adaptive web design
Source: Mobify

8. Responsive vs. Adaptive
� Responsive
� Based on CSS media queries
� Single template for all devices
� Average of 87 resources on major e-commerce sites
� Sizes from 2 – 15 MB
� Adaptive
� Client- or Server-side
� Delivers device-specific templates
� CS - reuse one set of HTML / JavaScript across devices
� Needs solid grasp of JavaScript
� SS – let server do the heavy lifting
� Requires management of multiple templates
Source: Mobify

9. And what is “mobile” anyway?

11. Responsive design?
Responsive content?
Mobile first?

12. I’d like to suggest a new term:
Anticipatory Design

14. Anticipatory design...ESP
1. Extracts patterns
2. Situationally aware
� Location-based services
� Motion-based services
� Time-based services
3. Predicts needs

15. Users

16. Anticipating needs

20. No clicks – everything is in play

21. 1st click – is there a preference?

22. 2nd click – this could be a pattern

23. Third click – yes, there’s a pattern

24. Fourth click – time to zero in

25. Eric’s life-lesson #1
Don’t respond to the device.
Anticipate the needs of those
who will use the device.

26. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth

29. It’s about how we combine content

30. ( )

31. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth

32. Buzzword du jour

33. Snow Semmelweis Taylor

34. 1854 Broad St. cholera outbreak

35. Infant mortality in Vienna

36. The Hemline Index

37. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth

38. Marco Vitruvius Pollio

39. firmitas, utilitas, venustas

40. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth

41. Source: androidpatterns.com

42. Photos by Isabella J. Fortino

43. Photos by Isabella J. Fortino

44. Photos by Isabella J. Fortino

45. Photos by Isabella J. Fortino

46. Eric s life-lesson #2
Don’t worship the form.
Embrace the content and context.

47. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth

49. ag·ile
adj
1 : able to move quickly and easily
2 : mentally quick and resourceful

50. The three Scrum questions
1. What did you do yesterday?
2. What will you do today
3. What is blocking your progress?

52. The three Scrum questions
1. What did you do yesterday?
I sailed west.
2. What will you do today?
Sail back to where I was yesterday.
3. What is blocking your progress?
These f*cking Scrum meetings!

53. My Favourite Process
DWYNTDTGTSD
Do What You Need To Do To Get The Shit Done

54. Eric s life-lesson #3
Don’t become a slave to process.
Break the rules.
Accept the unexpected.

55. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth

56. Charles H. Duell
U.S. Patent Commissioner, 1899
“There is nothing left to invent…”
(Urban myth)

58. Could there also be too much
complacency in our industry today?

60. Can we put our work into
historical perspective?

61. How long is an internet year?

62. 1895 00 05 10 15 20 25 30 1935
Wall St. crash
First commercial
automobile
First series-produced
automobiles
First assembly line

63. 1895 00 05 10 15 20 25 30 1935
1993 94 95 96 97 98 99 00 2001
Wall St. crash
First commercial
automobile
First series-produced
automobiles
First commercial
web browser
First commercial
websites
Dot-bomb
First assembly line
First commercial
CMS

64. So, we’re somewhere in the 1980s...

65. Bonus lesson
2-Way Empathy

66. Count Helmuth von Moltke
No battle plan
survives contact
with the enemy.

67. Eric’s life-lesson #4
Don’t sacrifice your users for the
benefit of your employer.
No business plan has ever
succeeded without customers.

68. Bad design causes bad results
Prague - 1968

69. Good design wins customers
Prague - 1989

70. “Cease not to learn until thou
cease to live. Think that day
lost wherein thou draw’st no
letter to make thyself more
learn’d, wiser, and better.”
Guy Du Faur de Pibrac

71. My big message:
Don’t be complacent.
And you CAN
change the world,
so get on with it!

72. ‫שלום‬

73. You can (usually) find Eric at:
The FatDUX Group ApS
Strandøre 15
DK-2100 Copenhagen
Denmark
Office: (+45) 39 29 67 77
Mobile: (+45) 20 12 88 44
Twitter: @elreiss
er@fatdux.com
www.fatdux.com