SoundCloud Presentation @ AWS Startup Event London

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Eric Wahlforss

My 10 minute presentation on SoundCloud and cloud architectures at AWS startup event.

Tecnología Entretenimiento y humor Empresariales

SoundCloud
A Cloud-service for Sound

Eric Wahlforss, Co-Founder/CTO, SoundCloud

AWS London 4/11-2008

Cloud service...
...for people who
deal with music

A&Rs
Producers
Labels
Artists
Studios
Djs

New ecosystem

A&Rs
Producers Fans
Labels
Artists Stores
Studios
Djs Bloggers
New ecosystem

A&Rs
Producers Fans
Labels
Artists Stores
Studios
Djs Bloggers
New ecosystem
Mashup
makers

A&Rs
Producers Fans
Labels
Artists Stores
Studios
Djs Bloggers
New ecosystem
Mashup
makers
Bedroom Djs

A&Rs
Producers Fans
Labels
Artists Stores
Studios
Djs Bloggers
New ecosystem

Radio Mashup
stations makers
Bedroom Djs

ftp://ﬂickr.zip
“hi, my psw is “echelon”, log in wt usrname “brie-cheese” and got to folder “temp-
temp-tracks” and check out my new release (file is called Release_Final_3.zip),
kthxbai”

Desktop World
Artist Producer/DJ

Label Studio

Publisher Retailer

Distributor Ad agency

Cloud World
Artist Producer/DJ

Label Studio

Publisher Retailer

Distributor Ad agency

1. Sending Music

Fast & Easy Sending wt stats

3. Distributing Music

The Best Looking
Widget on The Web

3. Distributing Music

Share the context

Cloud Architecture
‣ How I stopped worrying and love queues

Cloud Architecture
‣ How I stopped worrying and love queues

‣ Simple machine-scaling

Cloud Architecture
‣ How I stopped worrying and love queues

‣ Simple machine-scaling

‣ Cost-control

Cloud Architecture
‣ How I stopped worrying and love queues

‣ Simple machine-scaling

‣ Cost-control

‣ Flexibility

Cloud Architecture
‣ How I stopped worrying and love queues

‣ Simple machine-scaling

‣ Cost-control

‣ Flexibility

‣ New problems

Good stuff
‣ RabbitMQ: Super-fast Erlang-based
queue, rabbitmq.com

Good stuff
‣ RabbitMQ: Super-fast Erlang-based
queue, rabbitmq.com

‣ Nanite: Self-assembling fabric of Ruby
daemons, github.com/ezmobius/nanite

Good stuff
‣ RabbitMQ: Super-fast Erlang-based
queue, rabbitmq.com

‣ Nanite: Self-assembling fabric of Ruby
daemons, github.com/ezmobius/nanite

‣ SimpleDB+CouchDB:
incubator.apache.org/couchdb

Eric Wahlforss, eric@soundcloud.com, soundcloud.com/eric

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SoundCloud Presentation @ AWS Startup Event London

1. SoundCloud A Cloud-service for Sound Eric Wahlforss, Co-Founder/CTO, SoundCloud AWS London 4/11-2008

3. hello, I’m eric from SoundCloud

4. SE to the DE

7. Cloud service...

8. Cloud service... ...for people who deal with music

10. Send Receive Distribute

11.

12. New ecosystem

13. Producers Artists Djs New ecosystem

14. Producers Artists Djs New ecosystem

15. A&Rs Producers Labels Artists Studios Djs New ecosystem

16. A&Rs Producers Labels Artists Studios Djs New ecosystem

17. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem

18. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem

19. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Mashup makers

20. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Mashup makers

21. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Mashup makers Bedroom Djs

22. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Mashup makers Bedroom Djs

23. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs

24. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs

25. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs

26. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs

27. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs

28. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs

29. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs

30. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs

31. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs

32. A&Rs Producers Fans Labels Artists Stores Studios Djs Bloggers New ecosystem Radio Mashup stations makers Bedroom Djs

33.

34.

35.

36.

37.

38.

39.

40.

41.

42.

43.

44.

45.

46. Send Receive Distribute

47. ftp://ﬂickr.zip “hi, my psw is “echelon”, log in wt usrname “brie-cheese” and got to folder “temp- temp-tracks” and check out my new release (file is called Release_Final_3.zip), kthxbai”

48. Desktop World Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad agency

49. Cloud World Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad agency

50. Ok, hands on, how does it work? 3 Steps

51. 1 Sending Music

52. 1. Sending Music Fast & Easy Sending wt stats

53. 1. Sending Music Precision tools

54. 2 Receiving Music

55. 2. Receiving Music DropBox

56. 2. Receiving Music Music Inbox, Online

57. 3 Distributing Music

58. 3. Distributing Music Upload. Once.

59. 3. Distributing Music The Best Looking Widget on The Web

60. 3. Distributing Music

61. 3. Distributing Music Share the context

62.

63. Send Receive Distribute

64. Paying The Bills

65.

66.

67.

68.

69.

70.

71. Cloud Service

72.

73. (Disclaimer)

74.

75. Cloud Architecture

76. Cloud Architecture ‣ How I stopped worrying and love queues

77. Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling

78. Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling ‣ Cost-control

79. Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling ‣ Cost-control ‣ Flexibility

80. Cloud Architecture ‣ How I stopped worrying and love queues ‣ Simple machine-scaling ‣ Cost-control ‣ Flexibility ‣ New problems

81.

82. Good stuff

83. Good stuff ‣ RabbitMQ: Super-fast Erlang-based queue, rabbitmq.com

84. Good stuff ‣ RabbitMQ: Super-fast Erlang-based queue, rabbitmq.com ‣ Nanite: Self-assembling fabric of Ruby daemons, github.com/ezmobius/nanite

85. Good stuff ‣ RabbitMQ: Super-fast Erlang-based queue, rabbitmq.com ‣ Nanite: Self-assembling fabric of Ruby daemons, github.com/ezmobius/nanite ‣ SimpleDB+CouchDB: incubator.apache.org/couchdb

86.

87. The Cloud Player

88. The Cloud Player

89.

90. Thank you! soundcloud.com/forss

91. Questions?

92. Eric Wahlforss, eric@soundcloud.com, soundcloud.com/eric