The Ultimate Guide To Start Generating AI-Powered Ad Creatives At Scale.

1. The Ultimate
Guide To
Start
Generating
AI-Powered

2. Ad Creatives
At Scale
Wouldn't it be nice if marketers don't have to worry about targeting the
right market segments or successfully run personalized ad campaigns
to generate more leads and traffic? Or worry about meeting their
deadlines and ROI targets?
Sounds too unrealistic—right?
Well, don't get too excited just yet.
But for the first time in the history of marketing and advertisement, we
are close to making it a reality, and the key to unlocking it all lies in
Artificial Intelligence (AI).
With advancements in AI, Machine Learning (ML), and Natural
Language Processing (NLP), marketing tools have become more
intelligent. They provide sophisticated automation to perform the most
challenging marketing tasks.
A 2021 Gartner survey suggests that 63% of digital marketing leaders
find it difficult to deliver results with ad personalization, and 84% fancy
AI to deliver real-time, personalized customer ad experiences.
To achieve marketing greatness, marketers need a deep-dyed
understanding of AI and its impact on marketing and advertisement.

3. What is AI
Marketing or AI in
Marketing?
‍
AI marketing is a blend of AI-powered tools that allow marketers to
use customer data and insights intelligently. It enables them to make
automated data-driven decisions regarding personalized ad
campaigns, customer retargeting, marketing budget allocation, and
more.
‍
AI-Powered Marketing Analytics
‍
Marketing is a data-rich industry. Due to the massive influx of
marketing data, the existing data processing techniques are becoming
obsolete.
Without powerful data processing, marketers cannot understand the
needs of the customers and improve their products.

4. Salesforce reports that 66% of customers expect brands to
understand and fulfill their expectations, while 52% want personalized
offers from brands.
AI-powered analytics can crunch these big datasets to perform
predictive data analysis. Better predictions allow marketers to
anticipate customer's expectations early.
‍
Creative AI—Creating Human-Like
Content
‍
AI has become more creative in the last few years. The development
of Creative AI has enabled writers, artists, and designers to create
human-like text-based and image-based creative content.

5. Modern AI marketing tools can generate automated ad content. They
use Natural Language Generation (NLG), Generative Adversarial
Networks (GAN), and other AI techniques like Convolutional Neural
Networks (CNNs) to design human-like ad assets, making the lives of
marketers a bit easy.
AI-powered NLG tools can write ad copy, short-form, and long-form
website and blog content automatically. Similarly, GANs can produce
realistic images and videos.
Each of these tools can target a specific aspect of advertising. We
have compiled a list of AI-powered tools which when used collectively,
can benefit marketers greatly. In this guide, we'll discuss how AI can
successfully generate automated ad creatives.
‍
What Are
AI-Powered Ad
Creatives?
‍
AI-powered ad creatives are ads created using AI and automation,
displayed on websites, mobile applications, and other digital media.
Ad creatives can be images, audio, videos, or any other digital format.
The intention is to promote brand offerings and increase sales.

6. This guide will focus on creating image-based ad creatives using AI.
For this purpose, we will use the AI-powered advertising platform
hosted by AdCreative.AI.
This platform allows marketers to create beautiful and automated ad
creatives at scale. It takes essential ad assets like the brand logo,
product image, and ad copy to generate hundreds of variations of ad
creatives. We'll discuss the exact process later in this guide.
‍
How AI-Powered
Ad Creatives
Benefit
Marketers?
‍
Modern marketing presents many problems. One of them is designing
high-converting ad creatives. By using AI and automation to generate
ad creatives, marketers can benefit in the following ways.

7. ‍
· AI can create ad banners automatically. The designers can
perform minor tweaks on the generated ad creatives and approve the
final designs.
· AI and automation can improve the speed of the design process
by automatically generating numerous variations of ad creatives within
seconds.
· With so many ad creative variations available, marketers can target
customers with personalized ads as per their preferences.
· Marketers can quickly perform multiple A/B experiments to find
out which ad creatives work for their products and customers exactly.
· With improved speed, marketers can scale advertising content
quickly. They don't have to spend any additional marketing budget to
hire extra designers as AI can generate new content within seconds.

8. · All of the above factors contribute towards an improved
Return-on-Ad-Spend (ROAS).
‍
But AI Needs a
Lot of Data?
‍
Yes.
AI needs high-quality data for training. The training process allows any
AI model to learn the important features and patterns present in the
data. Based on this learning, the AI model can generate new content.
For creating AI-powered ad creatives, the AdCreative.AI advertising
platform feeds on millions of historical high-converting ad creatives.
They are collected via Google Display Network at regular intervals.
With continuous training, the AI model's performance is improving
every day. The AI model also trains on customer analytics collected
from social media ad accounts like Google and Facebook.
The trained model outputs hundreds of variations of personalized and
high-converting ad creatives.
‍

9. Which Industries
Can Generate Ad
Creatives Using
AI?
‍
AI is not limited to any single domain. It is a cross-disciplinary
technology that can learn just about any information thrown it's way.
The advertising platform can generate AI-powered ad creatives for all
possible industries that target digital advertising.
Any industry that runs on e-commerce like fashion, sports, food, retail,
etc, can benefit from AI. The AI model trains on diverse datasets
collected from all major industries.

10. How to Start
Creating
AI-Powered Ad
Creatives?
‍
Account management is the most fundamental feature of any product
or platform. Secure signup and login functionalities allow users to
perform their tasks confidently.
AdCreative.AI advertising platform has a secure and easy onboarding
process. The user signs up to create a new account on AdCreative.AI
and follows few simple steps to complete registration. The user has to
enter information about his company or brand.
‍

11. ‍
Connecting Your
Social Media Ad
Accounts With

12. the AI Advertising
Platform
‍
Google and Facebook are ruling the advertising world. Google Display
Network can serve your Google ads to more than 2 million websites
and applications. And with Facebook advertising, your ads have
access to more than 2.5 billion active users worldwide.
For any advertising platform, it is vital to integrate social media ad
accounts to streamline the ad creation process.
On AdCreative.AI's AI-powered advertising platform, the user can
optionally connect to the following ad accounts during the onboarding
process.
· Facebook ad account
· Google ad account
· Google Analytics account
It allows the advertising platform to collect relevant information about
the company's customer preferences.
‍

13. ‍
What Are The
Essential
Elements For

14. Creating a Unique
Brand Identity?
‍
Each brand has its own identity. A brand identity is a collection of
elements that makes your brand stand out. The collection contains
your mission statement, values, and voice, but the visual elements
make your brand unique.
Visual elements include brand name, brand logo, and theme colors.
With the right combination, they can build a unique brand identity.
AdCreative.AI advertising platform prompts users to provide these
visual elements during the onboarding process. These can be updated
later if needed.
The brand logo and colors are vital for creating beautiful ad creatives
that are consistent with the brand identity.
‍

15. Automating
Social Media Ad
Publishing
‍
Marketers are always looking to automate their tasks. When the
advertising platform is integrated with Google and Facebook Ad
accounts, the users can enjoy automation. They can directly upload
the ad creatives to these ad accounts. They don't have to download
the ad creative and waste their precious time by uploading them to the
ad accounts separately.
On the last part of the onboarding process, the users can optionally
select ad accounts. When the AdCreative.AI advertising platform
generates ad creatives, they will be uploaded directly to the selected
ad accounts. It enables them to reach their global audience quickly.
‍

16. Create Marketing
Projects
‍
An advertising platform must have the ability to create multiple
marketing projects. Projects can be small or large. The ad campaigns
can be related to Christmas, Thanksgiving, Fourth of July, Black
Friday, or even Valentine's day. The advertising platform must be able
to handle the scope of every project.
On AdCreative's AI-powered advertising platform, marketers can start
creating different projects after completing their onboarding process.
Just enter the project name and the platform creates a new
environment for generating ad creatives specifically for that project.
‍

17. ‍
Can AI-Powered
Ad Creative Have
Different Size
Formats?
‍

18. Ads can be of different sizes. Each size serves a different purpose.
The ad publishers have fixed-size formats for the ads they publish on
the relevant platform.
An automated advertising engine must have the ability to generate ad
creatives of different sizes. AdCreative's AI-powered advertising
platform can create ads in two of the most common size formats.
· Square format (1080x1080)
· Story format (1080x1920)
The team is working diligently to add more formats to the platform.
Soon, the advertising platform will support landscape size format.
Generating
AI-Powered Ad
Creatives At
Scale
When a new project is created to generate ad creatives, the
AdCreative.AI's trained AI model is configured. The user follows the
following steps to generate high-converting ad creatives.

19. · Select the size of ad creatives.
· Write one effective ad copy or headline that defines your product.
· Write a catchy sub-heading that further expands on the main
headline.
· Write a description to clearly explain your product offering.
· Write an engaging call to action (CTA)
· Upload a beautiful product image.
· Finally, click on the Generate button and let the magic happen.
AdCreative's AI engine processes all the information and generates
many variations of ad creatives based on the given ad assets. The AI
engine identifies patterns of colors and designs within the ad asset,
based on what it has learned during the training phase.
The automated ad creative generation is complete within seconds.
Now, it is time to use these high-converting ad creatives. But, the ad
creatives cannot be served to the customers randomly.
AdCreative's AI-powered analytics collects the customer data from the
marketer's ad accounts and recommends which variations of ad
creatives are more likely to convert. It considers the data from their
previously successful campaigns and deliver personalized
suggestions.
‍

20. Which File
Formats Are
Supported For
Downloading

21. AI-Powered Ad
Creatives?
‍
Marketers can download ad creatives for using them on digital
advertising platforms other than Google or Facebook.
AdCreative's advertising platform can download pixel-perfect
high-quality PNG files. In the future, more file formats will be included.
‍
Are AI-Powered
Ad Creatives
Editable?
‍
The humans must have the final word in approving the AI-generated
ad creatives, especially if there is a mistake.

22. On the AdCreative.AI advertising platform, users can update the
colors, text, or images for any project and re-generate the ad
creatives.
Beautiful Ad
Creatives
Generated By AI
‍
AdCreative.AI's AI-powered advertising platform can generate
seamless designs. The ad creatives can increase the ad conversion
rate significantly.
The AI engine generates beautiful ad creative variations, which can be
seen in the images below.
‍

23. Brands Using
AI-Powered Ad
Creatives
‍
A successful product has many success stories.
In marketing, the success of an ad campaign is measured in terms of
Click-Through Rate (CTR). It measures the number of ad clicks
divided by the number of times the ad is displayed to consumers.
Within two months of using AI-powered ad creatives generated by
AdCreative.AI, ADYOUNEED's marketing metrics improved. It allowed
them to test more ad creative variations within a short time to target
the right customers. Their CTR improved to 6%, and their CPA
dropped to $7.
ADYOUNEED is creating AI-powered ad creatives at scale. They are
using AdCreative.AI Pro Package which allows them to test more ad
creatives quickly.
‍

24. Blent.AI
‍
Blent.AI Tripled Ad CTR
Blent.AI tripled their CTR to 6.5% within one month of testing
AdCreative.AI's advertising platform.
Their Instagram and Facebook ads were getting 2% CTR because
they were only serving 2-4 new ad creatives to their audience per
month.
After shifting to AI-Powered ad creatives, their testing rate went up.
They started testing around 40 new images per week. And the results
were promising.
Now, they show their target audience new ad creative frequently,
allowing them to decrease the ad fatigue of their potential customers.

25. Why
AdCreative.AI?
Ad creative automation is a complex marketing problem because no
one can guarantee whether the customer will click on the ad or not.
With AI, your conversion chances increase manifold.
AdCreative.AI provides a state-of-the-art AI-powered advertising
platform that can understand the customers and recommend
high-converting ad creatives.
The platform is ideal for e-commerce businesses, startups, and
marketing agencies. The AI model is improving every day to adapt to
the changing market trends and preferences.
AdCreative.Ai promises to cut your marketing budgets. With
market-competitive pricing, AI takes over the laborious and repetitive
tasks, allowing marketers to spend more time generating creative
content.
Try AdCreative.AI today!