This document discusses the importance and effectiveness of social media marketing. It notes that 7/10 small-to-medium enterprises say social media has helped them build closer customer and partner relationships. Additionally, it provides statistics showing the rapid growth of social media platforms like Facebook and Twitter, and notes that businesses using social media are twice as likely to see opportunities to win clients from large competitors. The document advocates being authentic, giving away free information, and creating a sense of hope in one's social media marketing strategy.

2. Effective Marketing with Social Media. Erik Vermeulen

4. Social Media Marketing is the biggest revolution since....

5. 7/10 SME’s say Social Media tools have helped them build closer relationships with customers and partners. Loudhouse Research, 2011

6. Ogilvy

7. Right now, Gen Y outnumber Baby Boomers, 96%belong to Social Networks

8. Years to reach 50 million users.... Radio 38 years

9. Years to reach 50 million users.... TV 15 years

10. Years to reach 50 million users.... Internet 4 years

11. BlackBerry App World... 1 Billion apps downloaded Over 3 million DAILY downloads ”

12. In South Africa in 2009 76%of people >16 years of age logged onto Social Networking sites.

13. Added 100 million users in 9 months

14. Facebookfor BlackBerry smart-phones has doubled the user base in the last 12 months with 37 million monthly active users. ”

15. 80% of companies are using as their primary tool for recruitment.

16. 80%of users are tweeting from mobile devices.

17. for BlackBerrysmartphones is one of the top mobile Twitter clients with approximately 28 million downloads. ”

19. In 1995, the average person had 27 connections. In 2005, the average person had 215 connections.

20. Businesses using Social Media are TWICEas likely to see opportunities to win clients from large competitors. Loudhouse Research, 2011

21. for BlackBerrysmartphones is one of the top mobile Twitter clients with approximately 28 million downloads. ”

22. WHO?

25. WHAT?

26. Be authentic and congruent

27. Service NOW

28. Ruthlessly give away free information

29. Consumers are irrational

30. HOW?

32. Create HOPE

33. By 2015 20%of companies using Social Media will lead their industries in revenue growth. Loudhouse Research, 2011

34. @ErikMVermeulen