Global business expert Erik Vermeulen presented on the Psychology of buying and how to attra

1. Internet Marketing Strategies, Tehran 2012
Psychology of Buying
Presented by Erik Vermeulen.

4. Mind Space
1. Feel free to be YOU – it’s YOUR CHOICE
2. Go Big or Go Home!!
3. If it is to be, it’s up to me!

5. Commodity
Economy
People =
Tools to get
job done
Repetition
Focus on
Consumers

6. Financial
Economy
“Yuppies”
Money =
Power
Power
Dressing
People used to
create wealth
for others

7. Knowledge
Economy
Knowledge
= Power
Sell it
Consumers
develop conscience

8. Experience
Economy
Relationships
High Tech = = Power
High Touch
More
Different &
Unique
Ever-changing

10. Explain in 3
minutes to a 10
year-old why your
business is so
exciting, and why
your company
makes all the
difference to people’s
daily living.

11. What?
Strap
Colour
Shape
Numbers
Why?

12. Reasons For Losing Customers
• 1% Die
• 3% Move
• 5% Buy from friends
• 9% Prefer a different product
• 14% Unresolved service problems
• 68% Because they feel that
employees are disinterested in giving
service

13. Top 7 Customer Expectations
• Be Accessible
• Treat me courteously
• Be responsive to what I need and want
• Do what I ask promptly
• Don’t make me deal with poorly trained
employees
• Meet your commitments
• Do it right the first time

14. The Service Equation
Service = Experience - Expect

15. The Service Equation
People expect only two things
1. That you know they are there
2. That they made the right choice by coming to you
to satisfy their need

17. There are many
ways to skin a cat…..

24. X9 Factor
Trinitron

33. Psychology of Buying
Follow me on Facebook: Erik Vermeulen
Follow me on Twitter: ErikMVermeulen
E-mail: erik@erikvermeulen.com
Web: www.erikvermeulen.com