1. by imjetred | on February 20, 2013
http://www.empowernetwork.com/imjetred/

2. One of the goals a writer has in copywriting is to convince the
reader. Good, authoritative copy is very easy for readers to
trust because it sounds more truthful and caters to their
wants, needs and interests. As a result, response rates are
better and there is a higher likelihood that the desired results
are achieved
Integrating a tone of authority in writing a copy is a studied
process but it is not entirely impossible. Here are the top 7
ways you can improve your copy and make it more influential
and convincing:

3. Never write copy about a
subject you have little or no
knowledge about. If you want to
prove you have authority in
writing that copy, you should be
able to show your audience or
readers that you know exactly
what you are writing about.
Your readers can tell if you’re
only bluffing.

4. Another way to show you
have authority in writing
copy is by proving you have
the correct
experience about the
subject. You can’t write
about rocket science with
authority if the closest
you’ve ever come close to a
rocket is by watching a
fireworks display.

5. …Every product, idea or statement has a USP or unique
sales proposition. Find out what yours is when writing
copy. The USP will help define your statement and make
you stand out from write-ups that have a similar idea. You
can use this to your advantage to create authority.
…Make the statement clear so your readers will
understand immediately the message you are trying to put
across.

6. …There will always be disadvantages
or limitations to your product, idea or
statement. Instead of detailing them
to your readers, focus on the
advantages and benefits. Tell your
readers what it can do and what it
can’t do.
…If you’re promoting a bicycle, for
example, you don’t have to state that
it’s not as fast as a car. It can’t fly but
it can help its user reach his
destination. It’s cheap, doesn’t pollute
the environment and can even be an
instrument of fitness.

7. …Embellishing your statements may sound harmless but the
effect on your readers may not be advantageous to you.
Consumers and readers are a bit sensitive and they will take
it personally if they find that you were pulling the wool over
their eyes.
…There is nothing that works as fast as an overstatement to
decrease your credibility.
…If you want to have authority in writing copy, state only
the facts – statements that are easily verifiable.

8. …Authority in writing copy is
similar to writing news stories –
you need proof of your
statements. If you make
one, make sure it’s backed
up by details and figures that
may be corroborated.
…If there is a study, research
or statement made by an expert
that will support your claim, use
that as well. So in case
someone asks, you can point
them to the reference that will
support what you said.

9. If you want to be trusted as an authority in writing a copy,
make sure you take care to show good grammatical and
spelling skills. Nothing destroys an authoritative position than
bad language because it speaks of carelessness and a lack of
knowledge.
If you want to be seen
and accepted as an
expert, show respect
for your readers and
write well.
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http://www.empowernetwork.com/imjetred/blog/7-ways-to-
show-authority-in-writing-a-copy/?id=imjetred