Live & Interactive! Your website in view presented by Raheel Gauba from Blackbaud at the Denver Internet Summit. Best practices for effective websites using live nonprofit sites.

1. Live & Interactive
Your Website in Focus - Does your website meet your objectives?
Raheel Gauba // Brand Leader & Creative Director, Blackbaud
#liveInt
Friday, August 23, 13

2. #liveInt
FOUNDATIONS OF SUCCESSFUL WEBSITES
2
Friday, August 23, 13

3. #liveInt
FOUNDATIONS OF SUCCESSFUL WEBSITES
2
UNDERLYING STRATEGIES FOR NONPROFITS:
SHARE INFORMATION MORE EFFECTIVELY
COMMUNICATE IN A PERSONALIZED MANNER
SUPPORT ORGANIZATIONAL GOALS
BUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS
Friday, August 23, 13

4. #liveInt
WEBSITE DESIGN & EXPERIENCE
3
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5. #liveInt
WEBSITE DESIGN & EXPERIENCE
3
DESIGN PHILOSOPHY
EVERY PIXEL HAS A PURPOSE
DESIGN MUST BE AUDIENCE CENTRIC
LESS IS ALWAYS MORE
MAINTAIN OR IMPROVE THE BRAND IDENTITY
THE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUS
FOCUS ON MOVING THE AUDIENCE
THINK OUTSIDE THE BOX
CONTENT IS KING
PUT YOUR CMS TO GOOD USE!
Friday, August 23, 13

6. #liveInt
IT’S THE ERA OF
SIMPLICITY &
USABILITY
4
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7. #liveInt
IT’S THE ERA OF
SIMPLICITY &
USABILITY
4
Aaaah!
No more blinged
out websites!
Friday, August 23, 13

8. #liveInt
YOUR SUPPORTERS
ARE SOCIAL...
HOW ABOUT YOU?
5
/ are you listening?
/ public networks
/ private networks
/ social sign-on tech
/ ‘like’
/ +1
/ tweet
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9. #liveInt 6
CREATE
DIGESTABLE +
SHARABLE CONTENT!
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10. #liveInt 6
CREATE
DIGESTABLE +
SHARABLE CONTENT!
they LOVE
reading me!
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11. #liveInt 6
CREATE
DIGESTABLE +
SHARABLE CONTENT!
oh, and I love
going viral!!!
they LOVE
reading me!
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12. #liveInt 7
HOW ABOUT PIZZAWITH YOUR USERS?
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13. #liveInt 8
EMOTIONS LEAD TO ACTIONS
/ storytelling
/ powerful images
/ engaging videos
/ featured quotes
/ calls to action
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14. #liveInt 9
WRITING STYLE & TONE
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15. #liveInt 10
(PLEASE) TELL ME
WHAT YOU HAVE ACCOMPLISHED...
SHOULD I SUPPORT YOU?
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16. #liveInt 10
(PLEASE) TELL ME
WHAT YOU HAVE ACCOMPLISHED...
SHOULD I SUPPORT YOU?
9,999 PEOPLE SERVED
9,999 GALLONS DELIVERED
9,999 PETITIONS FILED
9,999 LIVES SAVED
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17. #liveInt 11
AND FINALLY... CTA’s
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18. #liveInt 11
AND FINALLY... CTA’s
What would you like
for me to do next?
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19. #liveInt 12
your turn!
Friday, August 23, 13

20. Thank You!
Live & Interactive
Your Website in Focus - Does your website meet your objectives?
Raheel Gauba // Brand Leader & Creative Director, Blackbaud
Let’s continue the conversation on twitter #liveInt
My twitter handle: @raheelgauba
More slides here: slideshare.net/raheelgauba
Friday, August 23, 13