Hi there. This portfolio is my professional story as a digital and content specialist or growth hacker in 2021. I hope my story can explain myself and my work. Thanks.(Update November 2021)
1. ERWIN SANTOSO
"HI, HELLO THERE!
I’M A DIGITAL ENTHUSIAST WHO COMBINES CREATIVITY,
CODE AND DATA DRIVEN FOR HELP YOUR BRAND GROW"
CONTACT DETAILS
+62 822 4275 1390
erwinsantoso3107@gmail.com
https://www.growthhackerz.eu.org/
COURSE & TRAINING
Growth Master (Growth University)
Google Digital Garage The Fundamentals of Digital
Marketing (Learn with Google)
Google Ads Display (Google Digital Academy)
Social Media Marketing (HubSpot Academy)
Fundamental Python (RemoteWorkerID)
Data Scraping with Python (RemoteWorkerID)
Narrative Writing (Aceh Feature)
CAREER HISTORY
Lead the creative team to achieve client goals
Create the strategy into creative material with the digital data
resources
Create the creative and timeline media in digital and social media
campaign
Create the brand campaign and brand strategy into the brand
identity
Clients: PSI, Grace Natalie, Haryanto Arbi, Surya Tjandra, Danik Eka
PT. KOMUNIKASI ALAM INFORMATIKA - JAKARTA | 2018 - 2019
CREATIVE STRATEGIST
Create creative contents for brand campaign.
Making the idea of a campaign to a client
Manage media implementation and optimizing ads.
Work based on KPI target of sales in Facebook Ads, Instagram Ads,
Twitter Ads,
Read and create data based on Google Analytics Data Report
Clients: Yupi, Superbrand, AEON Mall, Autocillin,
SAGALA CONSULTANT AGENCY — Jakarta | 2016 - 2018
COPY WRITER – SOCIAL MEDIA STRATEGIST
KEY SKILLS
Copy Writing
SEO
Social Media Marketing
Digital Analytic (Google
Analytic, Ahrefs, Alexa
Marketing)
HTML, CSS, Javascript & Python
(Basic)
Video Production· (Script
Writing)
Media implementation &
Optimizing Ads (PPC & FB Ads)
Adobe Photosop & Illustrator
(Basic)
Lead the digital and creative team to build and expand core
channels including SEM, SEO, and paid social.
Define and implement tactics to improve conversion rates, average
order value and customer acquisition.
Optimize and refine demand generation using a data-driven
approach to increasing leads and developing a qualified sales
funnel
Clients: SBOBET, SBOTOP, SBOESPORTS (Now Persikaboesport)
PT INDOTEK SUKSES SEKAWAN - TANGERANG | 2019 - 2020
LEAD OF DIGITAL
ACADEMIC BACKGROUND
Bachelor of Psychology, 2008 - 2015
Satya Wacana Christian University
FOR MORE DETAIL MY WORK, YOU CAN CHECK HERE:
HTTP://BIT.LY/PORTFOLIORWIN21
Evaluate and implement improvements on digital strategy.
Analyze and report on digital campaigns.
Map out how digital assets will be optimized for make movement.
Define and action digital activIty.
Developing clear and engaging content
Delegating tasks to writers and editors and providing feedback.
Creating, adjusting, and managing the editorial calendar.
Greenpeace International - Amsterdam | 2020 - Now
DIGITAL & CONTENT STRATEGIST
Responsible for developing and monitoring all marketing
strategies and business-related objectives
Drive, Analyze, and develop Digital Marketing Metrics as well as
aligning those components with the corporate strategy
Developing an optimal organization structure and culture for the
digital marketing team.
Lead the execution of marketing programs from start to finish,
leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and
marketing best practices to build successful strategies
Creating systems and SOP for marketing -
Planning, Build and Create company’s resource (budget, tools,
resource for present and future strategy) - Responsible for
marketing team evaluation
Rakamin Academy - Jakarta | May - August 2021
DIGITAL MARKETING MANAGER