A handout for ESPM 3241/5241, February 2011.

1. Media and influence on the public ESPM 3241/5241 Eli Sagor, esagor@umn.edu

2. Question (Write down or remember your answer): What percent of the US population over age 25 has a bachelor’s degree? (2000 census)

5. Quote source: http://bit.ly/gbd3ZH Climategate on Factcheck.org: http://bit.ly/gfWPOx Climategate

6. Today: Media as tools and process How media influence public opinion and action on the environment How you use media

7. Media: “ the storage and transmission channels or tools used to store and deliver information or data.” (Wikipedia)

8. Media: “ the storage and transmission channels or tools used to store and deliver information or data.” (Wikipedia)

9. Media: “ the storage and transmission channels or tools used to store and deliver information or data.” (Wikipedia)

10. Media is also a process: “ The medium does matter. As a technology, a book focuses our attention, isolates us from the myriad distractions that fill our everyday lives. A networked computer does precisely the opposite. It is designed to scatter our attention…. Knowing that the depth of our thought is tied directly to the intensity of our attentiveness, it’s hard not to conclude that as we adapt to the intellectual environment of the Net our thinking becomes shallower.” Nicholas Carr, quoted by Adam Gopnik. Source: http://nyr.kr/hLQaXf

11. The medium is the message. -Marshall McLuhan, 1964

12. The medium is the message. Medium: “ any extension of ourselves” Message: "the change of scale or pace or pattern" that a new invention or innovation "introduces into human affairs." To understand the message, we need to “seek the non-obvious changes or effects that are enabled, enhanced, accelerated or extended by the new thing.”

13. Source: http://bit.ly/gHNo4h

14. Source: http://flic.kr/p/7VwuxZ

15. Continuous partial attention

16. We used to all watch the same news. Now we filter it.

17. http://z.umn.edu/3241media

18. http://z.umn.edu/3241media

19. http://z.umn.edu/3241media

20. http://z.umn.edu/3241media

22. Source: http://bit.ly/gHNo4h

23. We used to all watch the same news. Now we filter it. Your thoughts on the Pew media report? http://z.umn.edu/3241media

24. Question (Write down or remember your answer): What percent of the US population over age 25 has a bachelor’s degree? (2000 census) Answer: 24.4%

25. Middletown Media Studies

28. Media: News Reporting “ Objective, Accurate, Balanced, Fair” TV, Radio, Newspaper, Internet, Magazines, Newsletters

29. Media: Education and Entertainment TV, Professional Journals, Theater, Movies, Books, Magazines, Radio

30. Media: Advertising and Public Relations Public relations is a systematic process of communication that involves identification of discrete publics and the tailoring of specific messages to them TV, Radio, Newspaper, Internet, Magazines, Brochures, Flyers

31. Media: ???

33. In a flat world, it’s easy for the small to act big and the big to act small. Thomas Friedman, The World is Flat

35. Hi. We’re The UpTake. We’re an alternative to mainstream media, but mostly we’re a training resource for your average or not-so-average Joe & Jane. We want to teach you to (drumroll & a thunderclap) BE THE MEDIA.

36. “ Public opinions are involved in virtually everything that government institutions do, yet most citizens are typically little more than bystanders. The public policy enterprise occurs in the background of their lives; they hear the noise, but seldom listen.” C.E. Van Horn, Politics and Public Policy

39. Today: Media as tools and process How media influence public opinion and action on the environment How you use media Eli Sagor, 301J Green Hall. [email_address]