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Bill White Campaigners' Social Media Training

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Ed Schipul
Ed Schipul

This document provides guidance on using social media to support a political campaign, focusing on storytelling, listening and engaging online through platforms like Facebook, YouTube, and Twitter, as well as responding to comments in a respectful manner that moves the conversation in a positive direction. Tips are given on sharing content, marketing events, tracking discussions, and more in order to connect with supporters and spread the candidate's message.

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http://www.flickr.com/photos/16638697@N00/272814244/ Social Media for Bill White Supporters Listening and communicating online for a successful campaign!
What we’ll talk about •Storytelling •How to LISTEN and engage online •The art of Responding Find this presentation: www.schipul.com/billwhite http://www.flickr.com/photos/eschipul/3219612492/
Tell your Story and people will listen
1. Storytelling
Markets are Conversations www.cluetrain.com
Social Media is a Conversation between actual HUMANS!
Once upon a time... http://flickr.com/photos/e_phots/2646616379/
... there was a candidate online... Obama http://flickr.com/photos/joecrimmings/1977376708/
The Candidate Blogged http://my.barackobama.com/page/community/post/amandascott/gGgLXx
Presidential Blog, video and photos http://www.whitehouse.gov/blog/
Politics have changed - fast, personal and transparent Getting the word out to 2.9 million cell phones http://www.barackobama.com/mobilev2/#
Event help Connect, listen, respond and create Politics have changed - social, volunteer-driven, connected New ways to help Bill succeed!
4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
Bill White has a Story 1. Message 4. Plot 2. Conflict 3. Characters
2. Listening and Engaging http://www.flickr.com/photos/eschipul/2484829961/
http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story)
Social Networks to Know
Bill White on Facebook http://www.facebook.com/pages/Bill-White/7101618455
2. Listening and Engaging: Facebook Magic! Facebook - Not just for college kids •Pages and Groups ROCK! •Be a leader, volunteer and connector •Create buzz for events •Share your own updates, links and other content Volunteers for Bill White: www.facebook.com/pages/Bill-White/7101618455#/group.php?gid=47963980869&ref=ts
2. Listening and Engaging: Facebook Magic! Your Facebook profile at a glance • Flesh out your profile • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting • Connect with like-minded people
2. Listening and Engaging: Facebook Magic! Marketing Successful Events on Facebook 230 ‘yes’ 348 ‘maybe’ 670 members
2. Listening and Engaging: MySpace or Your Space? Connecting and promoting on MySpace Bill White on MySpace: www.myspace.com/mayorbillwhite
2. Listening and Engaging: Video takes it home Playing with video on YouTube (www.youtube.com) Bill White on YouTube: www.youtube.com/billwhitefortexas
2. Listening and Engaging: Not just snapshots... Flickr - The Power of Visualization! (www.flickr.com) http://www.flickr.com/photos/dwightsilverman/2618122643
2. Listening and Engaging: Twitter Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o
2. Listening and Engaging: Twitter Twitter includes others in ongoing dialogue Bill White on Twitter: www.twitter.com/billwhitefortx
2. Listening and Engaging: Tracking Tools Listening to the Buzz www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
2. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
Addictive and essential Google Reader: www.google.com/reader
http://www.flickr.com/photos/eschipul/1711285434/ 3. Responding! http://www.flickr.com/photos/eschipul/2484829961/
3. Responding: Blogs and Commenting Where do Comments live?
3. Responding: Blogs and Commenting Do’s and Don’t of Commenting GOOD! BAD! • Speak your mind • Be defensive / snarky (respectfully) • Think you can change • Include links to relevant everyone’s mind information • Leave identical comments • Have a sense of humor • Be ‘Anonymous’ • Bite your tongue (when appropriate)
3. Responding: Blogs and Commenting Do NOT feed the trolls (Rarely this cute)
Find your happy place
3. Responding: How to make it a Positive People get mad, don’t fuel the fire Find your Happy Place.
3. Responding: How to make it a Positive The Power of Creation www.lettexansruntexas.com http://www.youtube.com/watch?v=wKsoXHYICqU
Thanks to our AWESOME volunteers!
Can we help you? Let us know! Ed Schipul // CEO Email: eschipul@schipul.com Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Katie Laird // Strategic Advisor Email: klaird@schipul.com Personal Blog: www.happykatie.com Flickr: www.flickr.com/happykatie Twitter: www.twitter.com/happykatie

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Bill White Campaigners' Social Media Training

  • 1. http://www.flickr.com/photos/16638697@N00/272814244/ Social Media for Bill White Supporters Listening and communicating online for a successful campaign!
  • 2. What we’ll talk about •Storytelling •How to LISTEN and engage online •The art of Responding Find this presentation: www.schipul.com/billwhite http://www.flickr.com/photos/eschipul/3219612492/
  • 3.
  • 4.
  • 5. Tell your Story and people will listen
  • 7. Markets are Conversations www.cluetrain.com
  • 8. Social Media is a Conversation between actual HUMANS!
  • 9. Once upon a time... http://flickr.com/photos/e_phots/2646616379/
  • 10. ... there was a candidate online... Obama http://flickr.com/photos/joecrimmings/1977376708/
  • 12. Presidential Blog, video and photos http://www.whitehouse.gov/blog/
  • 13. Politics have changed - fast, personal and transparent Getting the word out to 2.9 million cell phones http://www.barackobama.com/mobilev2/#
  • 14. Event help Connect, listen, respond and create Politics have changed - social, volunteer-driven, connected New ways to help Bill succeed!
  • 15. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  • 16. Bill White has a Story 1. Message 4. Plot 2. Conflict 3. Characters
  • 17. 2. Listening and Engaging http://www.flickr.com/photos/eschipul/2484829961/
  • 20. Bill White on Facebook http://www.facebook.com/pages/Bill-White/7101618455
  • 21. 2. Listening and Engaging: Facebook Magic! Facebook - Not just for college kids •Pages and Groups ROCK! •Be a leader, volunteer and connector •Create buzz for events •Share your own updates, links and other content Volunteers for Bill White: www.facebook.com/pages/Bill-White/7101618455#/group.php?gid=47963980869&ref=ts
  • 22. 2. Listening and Engaging: Facebook Magic! Your Facebook profile at a glance • Flesh out your profile • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting • Connect with like-minded people
  • 23. 2. Listening and Engaging: Facebook Magic! Marketing Successful Events on Facebook 230 ‘yes’ 348 ‘maybe’ 670 members
  • 24. 2. Listening and Engaging: MySpace or Your Space? Connecting and promoting on MySpace Bill White on MySpace: www.myspace.com/mayorbillwhite
  • 25. 2. Listening and Engaging: Video takes it home Playing with video on YouTube (www.youtube.com) Bill White on YouTube: www.youtube.com/billwhitefortexas
  • 26. 2. Listening and Engaging: Not just snapshots... Flickr - The Power of Visualization! (www.flickr.com) http://www.flickr.com/photos/dwightsilverman/2618122643
  • 27. 2. Listening and Engaging: Twitter Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o
  • 28. 2. Listening and Engaging: Twitter Twitter includes others in ongoing dialogue Bill White on Twitter: www.twitter.com/billwhitefortx
  • 29. 2. Listening and Engaging: Tracking Tools Listening to the Buzz www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  • 30. 2. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
  • 31. Addictive and essential Google Reader: www.google.com/reader
  • 32. http://www.flickr.com/photos/eschipul/1711285434/ 3. Responding! http://www.flickr.com/photos/eschipul/2484829961/
  • 33. 3. Responding: Blogs and Commenting Where do Comments live?
  • 34. 3. Responding: Blogs and Commenting Do’s and Don’t of Commenting GOOD! BAD! • Speak your mind • Be defensive / snarky (respectfully) • Think you can change • Include links to relevant everyone’s mind information • Leave identical comments • Have a sense of humor • Be ‘Anonymous’ • Bite your tongue (when appropriate)
  • 35. 3. Responding: Blogs and Commenting Do NOT feed the trolls (Rarely this cute)
  • 37. 3. Responding: How to make it a Positive People get mad, don’t fuel the fire Find your Happy Place.
  • 38. 3. Responding: How to make it a Positive The Power of Creation www.lettexansruntexas.com http://www.youtube.com/watch?v=wKsoXHYICqU
  • 39. Thanks to our AWESOME volunteers!
  • 40. Can we help you? Let us know! Ed Schipul // CEO Email: eschipul@schipul.com Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Katie Laird // Strategic Advisor Email: klaird@schipul.com Personal Blog: www.happykatie.com Flickr: www.flickr.com/happykatie Twitter: www.twitter.com/happykatie