This document summarizes key concepts in web marketing and online business interactions. It discusses tapping into human motivation, using tools like blogs, videos and social media to engage audiences and build communities. Specific strategies covered include using hashtags, contests and embedding rich media. The importance of listening to audiences and tying online engagement to business goals is emphasized throughout.
Social Media and philanthropy - tracking the buzz, making connections
Rice University Advertising Spring 2010
1. Welcome to the Marketing of the FUTURE Web marketing and online business interaction basics Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com www.flickr.com/photos/torley/3770617564
8. 3 Motivations of Humans www.flickr.com/photos/60533638@N00/2279220049/ www.flickr.com/photos/21314760@N00/935756569/
9. Ideological Material Social Why do you do what you do? www.flickr.com/photos/barackobamadotcom/3008253269/in/set-72157608716313371/ www.flickr.com/photos/14816925@N00/19845761/
16. Embeddable pics and videos 1000’s of personal Stories http://www.houstonzoo.org/herpesvirusresearch/ Research Fund Drive Helping a Community heal after a tragic loss www.houstonzoo.com/mac http://www.youtube.com/user/houstonzoo Elephant endotheliotropic herpesvirus (EEHV)
21. Facebook Causes - Social Fundraising http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook!
24. Twitter includes others in ongoing dialogue Houston Children’s Museum on Twitter: www.twitter.com/cmhouston
25. www.threadbanger.com/post/12723 How can you play with your audience? www.squarespace.com/iphone / www.flickr.com/photos/cybertoad/3211981392/ www.twitter.com/houstonzoo
28. Chronicle it all with video United Way: www.youtube.com/unitedway Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul
29. NPOs share their challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good
30. Tap into the Collective creativity! http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoophotooftheweek/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/houstonzoo/
33. www.google.com/alerts Email updates for your company name and keywords www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Due diligence on your Story Listening and Engaging: Tracking Tools
35. Marketing FROM THE FUTURE!!! (tie it all in to the Mother Ship) (tie it all in to the Mother Ship)
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37. Ed Schipul // CEO Schipul - The Web Marketing Company [email_address] (281) 497.6567, ext. 500Personal Brand page: www.schipul.com/esch ipul Blog: www.eschipul. com Twitter: www.twitter.com/e schipul Slidesh are: www.slideshare.net/es chipul