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Strategic PR with Social Media

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Ed Schipul
Ed Schipul

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Social Media Optimization: Putting the Relations back in PR http://flickr.com/photos/eschipul/2492689535/ Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com
“For a slender figure, reach for a Lucky instead of a sweet” Selling cigarettes to women
Easter Parade, 5th Avenue 1929 March 31, 1929 Torches of Freedom Easter Parade in NYC Bertha Hunt was Selling cigarettes to women using ‘Big Think’ Bernay’s secretary - not disclosed
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media
Strategic PR with Social Media

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Strategic PR with Social Media

  • 1. Social Media Optimization: Putting the Relations back in PR http://flickr.com/photos/eschipul/2492689535/ Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com
  • 2. “For a slender figure, reach for a Lucky instead of a sweet” Selling cigarettes to women
  • 3. Easter Parade, 5th Avenue 1929 March 31, 1929 Torches of Freedom Easter Parade in NYC Bertha Hunt was Selling cigarettes to women using ‘Big Think’ Bernay’s secretary - not disclosed