1. The document discusses how communicators are utilizing the mobile web to connect with audiences on the go through their cell phones.
2. It explains that the mobile web is a new way of communicating that focuses on context and immediacy over just content.
3. Examples are given of political campaigns and politicians using the mobile web to share information with and stream live to their constituents.
ICT role in 21st century education and its challenges
The Mobile Web for PR Pros
1. Public Relations Association of Mississippi
November 10, 2008
In the Palm of Your Hand:
How Communicators are making a Splash on the Mobile Web
Ed Schipul http://flickr.com/photos/adwriter/233031265/
eschipul@schipul.com
www.schipul.com // www.brandtobedetermined.com
2. What do cell phones have to do
Obama
with politics?
http://flickr.com/photos/joecrimmings/1977376708/
3. Let’s talk about...
• What is Mobile Web?
• How to utilize the Mobile Web today!
• Who is using Mobile Web?
• Bonus round: Mobile Web tools/toys
http://www.flickr.com/photos/jonjon_2k8/340305918/
On-the-go tools for on-the-go communication
9. Technology is great, but it’s all about PEOPLE
http://www.flickr.com/photos/libraryman/414960752
10. Brain candy from Tomi Ahonen research
So why do you care?
• 30% Internet users access ONLY through Mobile (over 850 million)
• 92,000 text messages sent EVERY SECOND
• 2.8 trillion text messages sent in 2007
http://www.flickr.com/photos/whartz/2092971356/
• SMS = $100 billion/year industry
• www.communities-dominate.blogs.com
15. Not just the coolest
new handheld
Not just iPhones
or text messaging
Not just PC Web
on your cell phone
16. Mobile Web =
New way of communicating
• Create new value
• Grow Community
• Interactive campaigns
• Reach those on-the-go
http://flickr.com/photos/eschipul/743621029/
28. Obama announces his running mate and customizes cell phone wallpaper
Getting the VP word out to 2.9 million people
http://www.barackobama.com/mobilev2/#
30. Let’s review...
• Mobile Web = Mobile Humans
• Context and immediacy is everything
• Start with fresh Mobile content
• Keep it simple, keep it fun
http://flickr.com/photos/pollyann/2645907599/
Mobile Web connects Humans to info they want
31. Thanks for being here!
Ed Schipul
Blog: www.brandtobedetermined.com
Flickr: www.flickr.com/photos/eschipul
Twitter: www.twitter.com/eschipul
Slideshare: www.slideshare.net/eschipul
http://www.flickr.com/photos/deneyterrio/2095590563/