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Presentation Design
Presentation Design
     By simon galico
Social influence
occurs when
Social influence
occurs when

           individual s
           individual's thoughts
Social influence
occurs when

           individual s
           individual's thoughts

           feelings
Social influence
occurs when

           individual s
           individual's thoughts

           feelings
           or actions
Social influence
occurs when

           individual s
           individual's thoughts

           feelings
           or actions


          are affected by other people
Persuasion
     is a form of social influence
Persuasion
     it is the process of guiding 
     oneself or another toward 
     the adoption of an:
it is the process of guiding 
       oneself or another toward 
       the adoption of an:

idea
it is the process of guiding 
           oneself or another toward 
           the adoption of an:

idea   attitude
it is the process of guiding 
           oneself or another toward 
           the adoption of an:

idea   attitude or action
Persuasion
            it is the process of guiding 
            oneself or another toward 
            the adoption of an:

 idea   attitude or action
                   by rational and symbolic means.
10 Persuasion
Tools
T l
1) Ai and R b t
   Air d Rebut
1) Ai and R b t
   Air d Rebut




    “Restating an opposing viewpoint 
    “R     i           i    i    i
    and then showing why it’s wrong”
2) B d
   Bandwagon
2) B d
   Bandwagon




   “Suggests that mostly everyone else 
   “S         h       l            l
   supports the idea”
3) E d
   Endorsements
             t
3) E d
   Endorsements
             t




   “Using Celebrities or Experts to help 
   “U i C l b i i        E          h l
   influence your decision”
4) IIntertextuall R f
      t t t       Reference
4) IIntertextuall R f
      t t t       Reference




    “Using another reference that 
    “U i       h     f        h
    agrees with your views or opinions”
5) N Calling
   Name C lli
5) N Calling
   Name C lli




   “Point out the negative so another 
   “P i        h       i          h
   product / idea seems better”
6) Pl i Folks
   Plain F lk
6) Pl i Folks
   Plain F lk




    “Connects ideas to simple down to 
    “C        id        i l d
    earth people”
7) R titi
   Repetition
7) R titi
   Repetition




    “Repeats the information so you can 
    “R        h i f      i
    remember it”
8) Shock Tactics and Fear
8) Shock Tactics and Fear


     “Makes people react out of fear 
     “M k          l          ff
     instead of reason”
9) St t i
   Stereotyping
9) St t i
   Stereotyping




    “Uses unfair images of a group to 
    “U      f i i        f
    make a point”
10) T bl id Thi ki
    Tabloid Thinking
10) T bl id Thi ki
    Tabloid Thinking



    “Makes you think something is 
    “M k         thi k     thi i
    simple because it keeps people from 
    looking at the complicated details”
    l ki     t th       li t d d t il ”
Finally,
Finally 2 ideas:
Prepare you
presentation with time…
Prepare you
presentation with time…
Be
B concrete…
        t
Be
B concrete…
        t

     People get bored
Be
B concrete…
        t

     People get bored
Pictures credits:
http://www.propagandacritic.com/images/plainfolks.jpg
http://images.buyscaryhalloweencostumes.com/child‐scream‐costume.jpg
http://www.videosydiversion.com/wp‐content/uploads/2006/12/perro‐dormido.jpg
http://www.nhsdesigns.com/images/principles/repetition_poster_example1.gif
h //          hd i         /i     / i i l /       ii               l    if
http://2.bp.blogspot.com/_lHPPhOSC0bk/SPplTV6AozI/AAAAAAAAD4M/lrU6gqlCp5w/s400/varv
el_name_calling.jpg
http://4.bp.blogspot.com/_REcMEDUrULg/SV439TBCcwI/AAAAAAAAASI/u3d31lQsOZY/s400/int
http://4 bp blogspot com/ REcMEDUrULg/SV439TBCcwI/AAAAAAAAASI/u3d31lQsOZY/s400/int
ertextualidad+I.JPG
http://www.wisdominlivinglife.com/wp‐content/uploads/2009/09/endorsements.gif
http://vecteezy.cdn.eezyinc.com/system/resources/previews/000/003/241/original/Business‐
   p //       y        y       /y     /         /p       /   /   /   / g /
Presentation.jpg?1275422280
http://paab.typepad.com/photos/uncategorized/2007/05/23/feel2.jpg
http://theaaronng.com/wp‐content/uploads/2011/07/action.jpg
http://www.northhantsbrewers.org.uk/images/tools.png
http://brokensymmetry.typepad.com/photos/uncategorized/2008/03/18/tabloid2.jpg
http://www.doctormacro.com/Images/Posters/B/Poster%20‐
%20Band%20Wagon,%20The_02.jpg
http://www.definebody.com/wp‐content/uploads/2010/03/air.jpg
http://www.examiner.com/images/blog/wysiwyg/image/thoughts‐squiggles‐2.gif
Information credits:




10: Tools od presuasion: http://quizlet.com/476488/tools‐of‐persuasion‐flash‐cards/




http://en.wikipedia.org/wiki/Social_influence

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Persuasion presentation