Elizabeth Snowdon is a senior usability analyst at Sage Software who has been conducting usability studies since 2003. She discusses remote usability testing, which involves testing sessions where the participant and moderator are not physically in the same place but communicate electronically. Some advantages of remote testing are that it expands recruitment populations, saves costs compared to in-person lab testing, and allows testing in users' natural environments. However, remote testing has disadvantages like not being able to see participants' screens and potential technical issues. Snowdon provides an example case study where remote testing saved $50,000 compared to in-lab testing.
Here are the top 5 things you all told me and my team to focus on last year when we first met at Insights: Starting with #5…you told us to get more aggressive in the market ….you felt we needed better lead generation, more competitive pricing, and better brand awareness for Accpac in the US 4 th , you told us to make it easier to do business with Sage…and in particular, repatriate our old operating model for CRM so that you could purchase it from just ONE part of the Sage organization. The 3 rd thing you told me was that despite the tremendous capabilities of Accpac, we had become overcomplicated …our Pricing was too complicated, we were nickling and diming, we were spending a lot of time on things that were of low value, and not enough time on things that really mattered to you The 2 nd priority you gave us was to synchronize our releases . We had been on a 24 month release cycle for our core product but many of our options and E2E products were not available until several months after the core ERP..causing you and your clients to delay in upgrading. And, FIRST on your list was…we want a VOICE…is anyone actively listening to what we are saying and prioritizing our ideas for future development cycles. I remember one of my very first conversations at last year’s Insights was with Pat Wade and her team…and they very clearly told me that while our technology vision was great, that we needed to spend an equal amount of time fixing known pain points for existing customers. So let’s talk now about how we have responded to all of this with our latest release!
Synchronous One on one and real time Shared technology Asynchronous No moderator Self-paced Special tools record activities & feedback
![Remote Usability Testing December 5, 2009 Elizabeth Snowdon Usability Analyst, Sage Software [email_address]](https://image.slidesharecdn.com/remote-usability-bootcamp-12-094-091212001113-phpapp01/85/Remote-Usability-Testing-1-320.jpg)
