1. The Case of MIT School of Business Management, Pune
Case study on
Digital Marketing Workshop
for MBA students

2. Flow of case study
• Introduction
• Digital marketing; the need of the hour
• Institute & student challenge
• Yashus operational methodology
• The solution & delivery
• An outcome

3. Digital marketing; the need of the hour
The pace at which new technologies are emerging it has opened up a
host of opportunities and challenges for digital marketers. The primary
challenge is to keep up with the fast evolving marketing space and
technology while the opportunity being the availability of this numerous
channels that offers the marketers a chance to pull off an array of
creative strategies
Digital marketers today are leveraging all possible channels and besides
continuous innovation and creativity, integrating your campaigns across
channels can actually give you an edge against your competitor. Also to
survive the ever-reducing attention span of users and the attraction of
endless content on the web that keeps your prospect moving from one
point to another, integrating your campaign across all channels is very
soon going to be a “must” to get the best ROI for your digital campaigns

4. Institute & Student Challenge
• The institutes cover all the areas of marketing which are quite
useful to marketing but they are not often been
recontextualized for the fast-moving world of digital marketing
• The rising trend shows that young professionals are sharp,
thoughtful digital natives but they don’t have the online
marketing skills required in today’s marketplace
• As today's marketing professional services has moved from
one of brochures and direct mail to online content marketing
and social media campaigns and various other digital
marketing channels
• Young professionals have a better chance of being placed in
one of the digitally forward thinking companies by learning the
core concepts of digital marketing

5. Yashus Operational Methodology
• Delivered introduction to digital marketing session seven days before
actual workshop starts
• Engaged students before starting the workshop on different case
studies & knowledge base to generate interest and attention towards
‘Digital Marketing’
• On workshop day have split session in between “Theory-Practical-
Casestudy’ which have ensured 100% student engagement
• The small group activities actually help student to understand
importance of integrated digital marketing
• After completion of 6 days workshop, we have assign live projects
along with real execution tools
• Offer six student, who are outstanding in response, the two months
virtual/office assisted internship

6. The Solution & Delivery
• Yashus digital marketing come up with tailored made
theory & practical sessions for students
• Two trainer have present & guided students personally
on their doubts
• We have created google group, through which delivered
study material, case studies & news
• We connect presentation material along marketing
theory & explained them from layman context
• We have shown actual accounts of our clients and
operational methodology

7. An outcome
• 48 students register for the 6 day workshop
• We have charged Rs. 3700 per student
• 15% fees we have deposited to institute student
welfare fund
• Active participation from student community
along with faculty member

8. An outcome – feedback form

9. An outcome – training certificate

10. An outcome – testimonials
I loved the course, I thought it was an imp
ortant one in recent marketing scena
rios & Sujay Sir as well as Sachin Sir were
great and were efficient to explain us
the whole concept of digital marketing in t
he most effective way from student pro
spective
Ankit Kulkarni
Genuine interaction with students this thin
g is really good as a trainer, we have been
introduced to many tool for digital
marketing, it was a great experie
nce.
Piyush Kardile
Sir the workshop was very good. It was
a great learning experience and created i
nterest in the session I have made up my
mind to get into digital marketing
Sourabh Umale
Nice experience and help to improve my D
igital marketing knowledge a much n
eeded course for today's MBA's
Mrinal Gite

11. An outcome

12. Faculty @ Yashus
Sachin Selvaraj - With over 10 years of corporate experience. In t
he past have worked with ETV, GroupM, Bajaj Finserv in the field
of account management, sales and marketing, corporate commu
nication content management, content development, campaign
planning and execution
www.linkedin.com/in/sachin-selvaraj
Sujay Khandge - Sujay has a unique blend of acquisition and rete
ntion online marketing expertise; passionate about technology-e
nabled, customer-centric strategic DIGITAL BRAND MARKETING.
With over 10 years of digital marketing experince, sujay have trai
ned more than 600 professional in digital marketing
www.linkedin.com/in/sachin-selvaraj

13. Contact Yashus
Yashus Digital Marketing Pvt Ltd
www.yashus.in
Email: sujay@yashus.in
Mobile: +91 – 9766654355
Offilce: - 020-41231380
Add: Yashus Digital Marketing Pvt Ltd,
Lunkad Dreamland, D 23, Third Floor Viman Nagar, Pune, Maharashtra, India.