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Exploring New Value Creation Activities
Impact through holistic circular economies
Professor Robin Teigland
Chalmers University of Technology
If the rate of change on the
outside (of an organization)
exceeds the rate of
change on the inside,
the end is near....
-Jack Welch
Digital is the main reason
just over half the Fortune 500 companies
have disappeared since the year 2000.
-Pierre Nanterme, CEO Accenture, 2016
Yet..Digital disruption
has only just begun.
Thx to R. Wieselfors, Ericsson for photos
Thx to R. Wieselfors, Ericsson for photos
“We always overestimate the change
that will occur in the next two years
and underestimate the change that
will occur in the next ten.”
- Bill Gates, The Road Ahead, 1996
Technology replacing Energy and Banking
Updated from http://www.visualcapitalist.com/chart-largest-companies-market-cap-15-years/; statista
$926B $766B$778B $750B
2018
$542B
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
FIRM FOUNDED EMPLOYEES MKT CAP
BMW 1916 125,000 $60B
UBER 2009 11,000 $48B
MARRIOTT 1927 227,000 $51B
AIRBNB 2008 5,000 $31B
WALT DISNEY 1923 195,000 $167B
FACEBOOK 2004 21,000 $512B
WALMART 1962 2,300,000 $298B
ALIBABA 1999 50,000 $469B
Adapted from Parker & Van Alstyne, with Choudary, 2016, updated January 2018
Something fundamental is changing
H.I.S. Co. has two Henn na Hotels run
“entirely” by robots and plans to open 100 hotels
Check-in
Other Automated Tasks
Concierge, Porters, Cleaning, Lawnmowing, Room Service, Robot Trashcan, Robot fish
Food deliveries
FUTURE OF
VALUE
CREATION
Political Economic
Sociological
TechnologicalEnvironmental
Legal
PESTEL
16
Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Peniche, Portugal
1 hour north of Lisbon
Centuries of Tradition
A Collective Spirit
Tragedy of
the Commons
Closed for the Season
A Broken
Economic Model
How might we create
a positive impact for the future?
Exploration
Visioning
Networking for
Purpose and
Serendipity
Collective
Competence
Building
Co-creating
and
Experimenting
University
Shipyard
Port
Surfers
Entrepreneurs
Fishing Boats
Underutilized resources
Warehouses
Fishermen
Digital Nomads
Students
To be a hotspot for entrepreneurial activity,
a flagship in ocean innovation, and
a showcase in circular economy
Universities
GovernmentIndustry
Peniche Motorcycle Club
Marine Litter
on Seabed
A Circular Economy
where the Ocean
meets Digitalization
Entrepreneurship
& Economic
Activity
Graphene
3D Printer
Self-driving Pod
Artificial Intelligence
Underwater Drones
Repurposed Ships
Solar Panel
Blockchain
To be a hotspot for entrepreneurial activity,
a flagship in ocean innovation, and
a showcase in circular economy
Exploration
Visioning
Networking for
Purpose and
Serendipity
Collective
Competence
Building
Co-creating
and
Experimenting
BA
Two individuals (organizations)
with the same number of contacts…
…but with very different
access to signals, ideas, and resources
BA
If you love knowledge, set it free!
www.robinteigland.com
www.slideshare.net/eteigland
robin.teigland@chalmers.se
@RobinTeigland
http://www.go4surf.pt/
https://www.facebook.com/PenicheOceanIniative/
@penicheoceanwatch

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