Our presentation for Entreprenörskapsforum in connection with the release of our book on the Sharing Economy: The Sharing Economy: Embracing Change with Caution. The book can be downloaded here: http://entreprenorskapsforum.se/2015/06/16/ny-rapport-delningsekonomin-forandrar-de-ekonomiska-drivkrafterna/
2. • Launched June 2010
300 cities in 58 countries
• Limited physical assets
• USD 41 bln valuation
• Expected USD 50 bln valuation
Uber
Global platform for local community
4. Peer-to-peer exchange of tangible and intangible
slack (or potentially slack) resources, including
information, in both global and local contexts.
The Sharing Economy
Harvard Business Review, 2014
5. Drivers of the Sharing Economy
Technology
− Increasing penetration of Internet and smart phones
− Technological advancements in areas such IT
platforms and big data analytics
− Falling entry barriers due to digitalization
− Increased ease of financial transactions
− Increased transparency
Declining consumption patterns
Financial crisis
7. Four forms of crowdfunding
Form Benefits for funders
Donation-based Donation Intangible benefits.
Reward-based
Donation or pre-
purchase
Rewards in addition to intangible
benefits.
Equity-based Investment
Return on investment if company
does well. Rewards sometimes also
offered and intangible benefits may
motivate too.
Debt-based Loan
Repayment of loan with interest.
Alternatively intangible benefits if loan
given interest-free.
Ingram & Teigland 2013
11. Why is Sweden a leader?
Average per capita monthly mobile data use 2008-2013
12. Mixed economic implications
New pricing mechanisms push inflation down
Lower demand for capital in “Zero Marginal
Cost Society”?
Perfect competition on monopolistic
platforms?
Labor productivity – net effect?
15. -Arun Sundarajan
Professor, Stern School of Business
The Sharing Economy will expand the
job market faster than the job loss
due to robotization - in the near term.
16. Thomas Jefferson (1816)
“Laws and institutions must go hand in hand
with the progress of the human mind.”
The problem is that the human mind itself
can’t keep pace with the advances that
computers are enabling.
http://wadhwa.com/2014/04/15/mit-technology-review-laws-and-ethics-cant-keep-pace-with-technology/
19. Exercise
For Uber Against Uber
1. Uber CEO 1. Taxi Stockholm CEO
2. Uber Taxi driver 2. Taxi Stockholm driver
3. Uber passenger 3. Average taxi passenger
4. Automobile Dealer
Association Chairman
4. Taxi Industry Association
Chairman
5. Politician 5. Politician
Develop an argument for your position:
21. Four scenarios for 2020
High Tech
Adoption
Global
Recession
Global
Growth
Business as Usual
•Limited SE platforms
•Neo-sharers
•Steady growth in freelancing
•Crowdfunding
Low Tech
Adoption
22. Four scenarios for 2020
High Tech
Adoption
Global
Recession
Global
Growth
Shadow Economy
•TaskRunner society
•Vast urbanization
•Monopoly SE platforms
•Barter economy
Low Tech
Adoption
23. “Sharing” is big business…
http://www.web-strategist.com/blog/2015/06/04/the-collaborative-sharing-economy-has-created-17-billion-dollar-companies-and-
10-unicorns/
26. Four scenarios for 2020
High Tech
Adoption
Global
Recession
Global
Growth
Freelance Economy
• Differentiated SE platforms
• High tech skills “exported”
• Expansive crowdfunding
• Neo-sharing
• “De-urbanization”
Low Tech
Adoption
27.
28. Four scenarios for 2020
High Tech
Adoption
Global
Recession
Global
Growth
Internet of Space
• Differentiated SE platforms
•Attraction of talent
•Test market
•Focus on privacy and integrity
•Transitioning industries
Low Tech
Adoption
31. Four scenarios for 2020
High Tech
Adoption
Global
Recession
Global
Growth
Internet of Space
• Differentiated SE platforms
•Attraction of talent
•Test market
•Focus on privacy and integrity
•Transitioning industries
Freelance Economy
• Differentiated SE platforms
• High tech skills “exported”
• Expansive crowdfunding
• Neo-sharing
• “De-urbanization”
Business as Usual
•Limited SE platforms
•Neo-sharers
•Steady growth in freelancing
•Crowdfunding
Shadow Economy
•TaskRunner society
•Vast urbanization
•Monopoly SE platforms
•Barter economy
Low Tech
Adoption
32. Policy Implications
Flexible regulation using “trial and error”
Facilitation of entrepreneurship
Government’s involvement in Sharing
Economy
Challenges for general statistics
Dynamic clusters
Internet for all
33. Local Stockholm success story:
Flippin’ Burgers
Money raised:
SEK 36,502 /
€4,000
Number of
investors: 186
Date funded:
September 2011
Sector: Food
34. Jobs that did not exist 10 years ago
iOS/Android developer
Social media manager
UI/UX designer
Big data architect
Cloud services specialist
Digital marketing specialist
Sustainability expert
Zumba instructor
Beach body coach
http://talent.linkedin.com/blog/index.php/2014/01/top-10-job-titles-that-didnt-exist-5-years-ago-infographic