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Intranet editorial or social? Both.

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Ethan McCarty
Ethan McCarty

The document discusses the evolution of IBM's intranet editorial team and community management approach over time. It describes moving from a limited centralized model to a more open and inclusive one that encourages participation and user-generated content. Key changes included adopting wikis, holding weekly rather than monthly calls, focusing on service over enforcement, emphasizing conversation over broadcasts, and adding fun elements to build community. This resulted in increased contributor numbers, engagement, and improved employee satisfaction and content readership.

EmpresarialesTecnología
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Ethan McCarty Manager, IBM Workforce Enablement & Alumni Relations Intranet Editor in Chief Editorial intranet content or social media? Both.
IBM intranet: 1996-2010
The rise of the user-generated intranet
 
Super-provocative thesis ,[object Object],[object Object]
Our old content management mode ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Some community management principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community management tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our community, our home ,[object Object],[object Object],[object Object]
Weekly call ,[object Object],[object Object],[object Object],[object Object],[object Object]
From enforcement to service ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conversation rather than spamification We send out very, very few mass emails All mass emails link back to our blog, our wiki and our podcast Anything we discuss on the call we note on the blog
We value the social component to our community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IBM intranet editorial community ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mindblowers ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Smarter cities ,[object Object],[object Object],[object Object],[object Object]
This is where I work ,[object Object],[object Object],[object Object],[object Object]
A few conclusions ,[object Object],[object Object],[object Object],[object Object]
 
2008 IBM Social Media Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Community-updated blogging guidelines to be inclusive of all forms of social computing: blogs, social networks, wikis, virtual worlds, etc.

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