Europe's biggest and most comprehensive event on CSR/sustainability is now coming to the US. Learn how corporate responsibility drive REAL Business values for leading global companies. On 1-2 June, 2011 in New York, you'll hear best practice from 20 leading experts including CEOs from Timberland, AkzoNobel, Interface and Veolia Water. With senior speakers also coming from European companies such as Maersk Line, ING Group, Henkel, BASF and BT, this conference succeeds in bringing European and US sustainability best practice together under one roof. http://www.ethicalcorp.com/rbsusa What you will take away from the conference: • Transform sustainability policy into performance: How to embed sustainability and ensure that the results are reflected in your bottom line • Benchmark leading American and European companies: What are the common denominators in their success? What can you take on board? • Achieve operational excellence: Strengthen your margins and pinpoint exactly how you can rigorously drive costs down • Go beyond generic corporate philanthropic endeavours: Maximize opportunities for your business to win trust, and customers • Strategies to grow your market share NOW: How to make sure your CSR initiatives enhance reputation and differentiate your company amongst competitors

1. Get the global outlook at the most comprehensive, critical and practical sustainability event of 2011
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Learn how sustainability 18!
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for leading global
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European and
1-2 June 2011 > Manhattan, New York US sustainability
Innovation > Best Practice > Interactivity > Focused Debate best practice together!
www.ethicalcorp.com/rbsusa
Hear from the following
international business leaders:
Why you should attend: Timberland
Jeff Swartz
CEO
Transform sustainability policy into performance How to embed
sustainability and ensure that the results are reflected in your bottom line Veolia Water Americas
Laurent Auguste
Benchmark leading American and European companies President CEO
What are the common denominators in their success? What can you take on board?
Interface
Achieve operational excellence Pinpoint exactly how you can rigorously Daniel Hendrix
President CEO
drive costs down and strengthen your margins
Go beyond generic corporate philanthropic endeavours AkzoNobel
Frank Sherman
Maximize opportunities for your business to win trust, and customers President
Strategies to grow your market share NOW How to make sure your Xerox
CSR initiatives enhance reputation and differentiate your company amongst Patricia Calkins
competitors Global Vice-President of
Environment, Health and Safety
YOUR EXPERT SPEAKERS INCLUDE: Henkel
Thomas Muller-Kirchsbaum
Senior Vice-President and Global
Head of RD
ORGANISER
Open now to see our agenda – packed with workshops, case studies and keynotes

2. Hardhitting keynotes + In-depth workshops + Interactive discussion groups + Excellent networking opportunities
A FEW QUICK FACTS ABOUT THE
Opportunity knocks: Europe’s biggest
HISTORY OF THE RESPONSIBLE
corporate responsibility event coming to New York! BUSINESS SUMMIT
This is our first US Responsible
Dear colleague,
Business Summit, but we have a ten
you can learn how year pedigree in Europe:
Responsible business is no longer an option. In New York on June 1 and 2,
leading companies from Europe and around the world – including Maersk Line, AkzoNobel, Dell
Over 3,000 executives have attended
and Timberland – are getting it right.
the Responsible Business Summit
ent European conference,
The Responsible Business Summit is renowned as the CSR community’s pre-emin Over 20 international CEOs have contributed
and now its coming to America. The Responsible Business Summit USA 2011 will provide the tools you
ility – not greenwashing as speakers - including IBM, IKEA,
need to help your company thrive in an environment where true social responsib Timberland, Du Pont, Microsoft, ICA and Intel
- is expected.
On average, 60% of our attendees come
to learn:
Come to the Responsible Business Summit USA 2011 in New York on June 1-2 from large multinational corporations
ion
• How you can get buy in for CR programs at the highest levels of your organizat
sustainable 75% of last year's attendees would
• How leading European companies prove the ROI of corporate responsibility and
probably or definitely recommend the
supply chains
conference to a friend
• How to institute effective CR reporting for all stakeholders
• Why CR is far more than a defensive strategy
WHO WILL YOU MEET AT THE
This is the time to lose ground – or gain a competitive edge
RESPONSIBLE BUSINESS SUMMIT?
responsibility and
Your company may already have in place the framework for an effective corporate
But so did BP and Enron. The lesson? Take it to the next level, before it’s too late. One of the main benefits of attending
sustainability policy.
business conferences is the networking
US-based organizations opportunity. And the Responsible Business
A dramatic shift in the nation’s attitudes toward the role of the corporation means
must embrace and institute effective corporate responsibility policies. This includes sustainable supply Summit beats all comers. See below for a
All of which are covered in
chains; effective CR reporting and embedding CR throughout your organization. breakdown of last year's European attendees:
depth at our conference in New York.
win support for corporate
The sessions we are hosting will provide you with the tools, evidence and metrics to
you’ll
responsibility efforts at the highest levels of your organization. And if your company has begun the journey,
for the lowest fruit.
learn how to help it move on to the next step – effectively bypassing competitors settling
nd, Interface,
Meet and learn from world-class CEOs and leaders from companies such as Timberla
AkzoNobel and Veolia Water Americas. You'll also hear from some of the most forward-thinking
Miller, McKesson,
businesses on the planet, including Maersk Line, Dell, PGE, Microsoft, Herman
Delegate Seniority
Abbott and many more.
I Vice-Presidents I CEO/COO/
have seemed impossible
Come prepared to roll up your sleeves and develop solutions to problems that may I Managers Chairman
Europe. To avoid ending
- until now. Over 3000 people have attended the Responsible Business Summit I Directors I Other
up on the waiting list for our US event, make sure you reserve your ticket today.
get more information on
I look forward to seeing you in New York on June 1 and 2. To reserve your spot or
the agenda, rates and lodging, please email register@ ethicalcorp.com or call 1800 814 3459 today.
Best wishes,
Organisation Types
Cora Ng I Academics I NGOs
Senior Conference Director I Corporates I Press
Head of North America I Industry I Service
Ethical Corporation associations providers
Got any questions? Get in touch on register@ethicalcorp.com or on +1 800 814 34 59

3. ?
Group discounts available – forward this brochure to your colleagues!
What makes this event better than all the other
sustainability conferences out there?
Simple. A practical, robust approach to the real issues faced by your business.
Too many sustainability conferences are an opportunity for companies to pat themselves on
the back and talk up their efforts. Not the Responsible Business Summit. We ensure every
speaker we bring on board covers only real-life practicalities – ensuring you leave the
conference equipped with best practice and achievable targets you can use back at the office.
The Responsible Business Summit is different – why?
p 3 months of research with your peers, like Boeing, Intel,
Starbucks, MillerCoors, Alcoa, Kraft and Alcatel-Lucent – ensures we know
exactly what you need to know when it comes to sustainability
p Exclusively corporate speakers with representatives from leading companies like Intel, Herman Miller,
Timberland, ING, Bank of America, PepsiCo, Abbott and more. We've also got world-class CEOs from Timberland, Veolia Water,
AkzoNobel and Interface
p A tightly focused agenda dealing with the biggest issues facing your company today, like how to embed
sustainability, supplier engagement, employee engagement and CR reporting
p An emphasis on practical, measurable strategies that you can use back in the office
p An audience of leading corporate sustainability practitioners, coming from a cross-section
of industries, ensuring true best practice sharing
An established business conference with a strong track record
Ethical Corporation brings together the no-nonsense critical approach to sustainaibility with business
savvy information – Ramon Arratia, Sustainability Director EMEA, Interface
“The wide variety of presenters and excellent facilitation made the Responsible Business Summit a useful insight into
our customers' challenges” – Ted Shann, Global Sustainability Practice Head, BT
Ethical Corporation is a valuable and comprehensive resource on the global state of affairs in corporate responsibility
– Dave Stangis, Vice-President, Corporate Social Responsibility, Campbell's Soup
“The debate was extremely interesting and thought provoking. I went away with lots of new ideas on
how we could make our business more sustainable” – William Burgess, CEO, Produce World
“A great space to have a quality dialogue with key decision-makers in companies leading on the CR agenda”
– Mark Line, Chairman, Two Tomorrows
Check our website for updates – www.ethicalcorp.com/rbsusa

4. DAY ONE Agenda, 1 June 2011
TWO KEYNOTE ADDRESSES How Henkel, ING and Xerox SUPPLY CHAIN SOLUTIONS: DRIVE OUT COSTS
Business critical embed sustainability
sustainability: Why three Higher operational
We know our CEOs get it, mostly. All big
top CEOs have made it a companies are in on the corporate
efficiency: Identify hidden
core component of their responsibility mega-trend. Selling the business environmental costs in your
case is one thing, but how do you ensure that supply chain – and manage
operations sustainability, corporate citizenship, CSR, stick them!
Some 93% of CEOs believe sustainability issues in a business?
Responsible Care in the chemicals sector was one
will be critical to the success of their It’s the hardest task there is for CR/
of the first industry-wide initiatives around
organizations, according to a 2010 report by the Sustainability managers today. In Ethical corporate responsibility. But times have moved
UN Global Compact and Accenture. Corporation’s recent report “How to Embed on, and BASF has remained a global sector
Give it 15 years and four out of five chief Sustainability across different parts of your leader when it comes to a more responsible
executives predict sustainability will be fully Company”, 50 leading companies felt that their supply chain. In 2009, BASF procured raw
integrated into their business operations. biggest challenges were: performance materials from more than 6,000 suppliers
Whether it’s true or not is less interesting measurement, internal reporting, external worldwide. Their purchasing volume in 2009
reporting, partnerships collaboration and amounted to €21.2 billion.
than that CEOs believe it’s going to happen.
community engagement. • Hear how risk matrices help BASF to
This is your chance to hear exactly why that
In this session we’re asking three leading identify potential high-risk suppliers
is. Three leading Chief Executives will set out
companies if they agree – and to tell us about: • Rating suppliers A-C – How does that work in
why they believe this to be the case - and
practice, and which efficiencies can it deliver?
show you how they drive their business’ • How Henkel use sustainable product
development to drive sustainability • Find out the key lessons learned from BASF’s
sustainability strategy from the top. You will efforts to promote CSR with their suppliers
get insight into: messages across business units
p BASF, Charlene Wall-Warren, Sustainability
• Why sustainability is business critical: • ING has been tracking group sustainability Leader
Corporate responsibility as a core component performance since 1995. Hear which
of future success numbers resonate most with line managers
• Driving strategy: The approach mapped out
and senior executives, and why Supplier engagement:
by Veolia Water, AkzoNobel and Interface – • Xerox: Beyond ‘quick wins’, how do How to get buy-in even
and what you can learn from it you maintain momentum for sustainability when you’re not your
as a business driver without lowering the
• The future of corporate sustainability: What
hurdles?
suppliers’ biggest customer
responsible business will look like ten years Herman Miller has won more than 40
from now
p Henkel, Thomas Müller-Kirschbaum,
Corporate Senior Vice-President, Global Head environmental awards since 1991. The company is
p Interface, Daniel Hendrix, President and Chief of RD and Supply Chain recognised world-wide as a sustainability
Executive Officer pioneer in both design and operations, dating
p ING Group, Dailah Nihot, Head of Corporate
p Veolia Water America, Laurent Auguste, Responsibility back to 1953. The company has been an early
President and Chief Executive Officer adopter of targets such as zero waste to landfill
p Xerox, Patricia Calkins, Global Vice-President,
(1991) and more than 400 staff work on
p AkzoNobel, Frank Sherman, President Environment, Health and Safety
Environmental Quality Action Team (EQAT) targets.
In this session hear about:
Acknowledgements to our Panel of Experts • Effective strategies for working collaboratively
We would like to thank the corporate responsibility practitioners below who helped us to create this industry-leading conference agenda: with suppliers
# HESS Corporation, Armand Zantman, Advisor Social Responsibility # Boeing, Christer Hellstrand, Environment, Health and Safety, • Learn how Herman Miller’s 100% reduction of
# Coca-Cola Enterprises, Lucinda Hensman, Corporate CRS Manager Capabilities and Compliance
hazardous waste is impacting the supply chain
# Advantest America, Gary White, Director, HR CSR # Boeing, Terry Mutter, director, Enterprise Strategy for EHS
# Alcoa, Mike Belwood, Director, Media and Corporate Relations
– and how they communicate and manage
# Alcatel-Lucent, Richard Goode, Senior Director of Sustainability
# Boeing, Veronica Cavallaro, Director of Research and Measurement # PepsiCo, Daniel Pellegrom, Sustainability progress
# Intel, Suzanne Fallender, Director, CSR Strategy Communications # BAE Systems, Chadwick Charles, Compliance • Innovative solutions that will help you
# Cone, Mike Lawrence, EVP # Coca-Cola, Genevieve Taft-Vazquez, Global Workplace Rights encourage suppliers to commit to long-term
# Starbucks, Pablo Ramirez, Ethical Sourcing Manager # Ipsos, Trent Ross, Managing Director - Ipsos Global Reputation sustainability goals
# MillerCoors, Kim Marotta, CSR Centre
# Kraft food, Sherilyn Brodersen, Ethical Sourcing, Americas # Hill Knowlton, Chad Tragakis, SVP
p Herman Miller, W Drew Schramm, Senior Vice-
# Marathon Oil, Charlie Curlee, CSR Reporting Coordinator # Bureau Veritas, Lisa Barnes, Senior Project Manager
President, Global Supply Chain Management
Check our website for updates and new speaker additions – www.ethicalcorp.com/rbsusa

5. DAY TWO Agenda, 2 June 2011
STAKEHOLDER ENGAGEMENT: CHANGE HEARTS AND MINDS What it means to be a
sustainable company
Employee engagement: How to use partnerships In this opening keynote speech, Timberland CEO
How to overcome the and collaboration to Jeff Swartz outlines his vision of the sustainable
deliver true bottom line company. He’ll address how far he feels
‘CSR doesn’t apply to me’ Timberland has come to date, what more
attitude benefits needs to be done, and what’s next for him,
and the whole Timberland business.
Collaborative relationships with industry
Today’s organizations are waking up to the p Timberland, Jeff Swartz, Chief Executive Officer
and/or government leaders can drive new
importance of engaging their employees. policy development. And collaborating with
And with good reason. Failure to do so your business rivals offers advantages and
carries quantifiable financial costs. savings that are otherwise unattainable. But How Dell, Bank of America
Disengaged workers cost US companies an is the effort and risk worthwhile? and PGE embed
estimated $343 billion per year in lost Hear from Maersk Line, a founding
productivity, research group Gallup member of the Sustainable Shipping sustainability
calculates. Initiative, which brings together ship While 96% of CEOs recognize the importance
owners, charterers, banks, builders and of sustainability and believe it should be fully
Bottom line: Engaging employees in CR
NGOs with the aim integrated in their operations, executing that
programs can breathe life into companies’ of shifting shipping towards greater
principles and values. long term sustainability strategy remains a
sustainability and profitability. Maersk Line
Attend this session to find out how you significant challenge. How do you make it stick?
will help you confront the following issues:
can translate the value of CSR in real terms - • When there are no industry associations Dell’s CEO has declared the company’s
leading the way, how do you start mission to be the “greenest
and show your colleagues how CSR can
collaborating? technology company on the planet”.
create value. VPs from two top FORTUNE 500
• How collaboration has helped cut costs In this session we’ll be asking Trisa
companies will:
AND reduce environmental impacts Thompson, Vice President, Corporate Social
• Provide examples of how practical CSR
• The lessons learned to date in working Responsibility, how the firm intends to
looks in the field, what it would mean for achieve this by embedding sustainability
their role as operational staff, how it in partnership: Tips and checklists
through performance measurement across the
creates value, and how it impacts the p Maersk Line, Søren Stig Nielsen, Head business.
of Sustainability, Senior Director DPA
organization In 2007, Bank of America made a landmark
• Demonstrate practically how CR is no longer $20 billion, 10-year commitment to address
You'll hear from AMD Director of Corporate global climate change. Hear from Alex Liftman,
just a matter for corporate communications
Responsibility Tim Mohin on the topics of: Global Environmental Executive, on making
or the CSR department
• How to share inspection information with sustainability a priority for the bank as a
• Show you how to train your top 200 competitors and industry partners whole and how she helped develop a cross
leadership executives in ethics issues - and • Advice on building trust, creating a organization Environmental Council.
gain at 91% approval rating as a result business case and reconciling any As a leading utility firm in sustainability,
• Discuss the advantages of identifying and conflicting commercial objectives Pacific Gas Electric has set industry leading
using 'internal champions' to pass on your • Concrete examples and results of working milestones such as being the first American
in a cooperative coalition of industry energy utility company to measure scope 3
CSR message
competitors to advance social responsibility greenhouse gas emissions.
p McKesson, Carrie Varoquiers, Vice-President dealing with issues ranging from labour
for Corporate Citizenship and President of the We’re asking Steven Kline, Chief
and human rights, climate change and
McKesson Foundation Sustainability Officer, to explain what this has
conflict minerals
done for embedding sustainable thinking
p ABB, Darryl Hill, Vice President Safety p AMD, Tim Mohin, Director of Corporate through the business.
Health Responsibility
• Hear how to determine which sustainability
aa“Ethical Corporation brings together the best
targets and objectives are meaningful for
individual subsidiaries, divisions and
departments
• Learn about how you push those through
in business to make a difference” the business, create buy-in, measure the
reaction – and gain ideas for more
– Jeff Swartz, CEO, Timberland innovation from business units and
aa employees
Fresh perspectives and practical advice on all aspects of Corporate Responsibility Sustainability

6. • Find out how to sell the benefits – and Performance measurement:
successes – of people diversity, product
recycling and supply chain initiatives across How to quantify corporate
traditional business lines – and sustains responsibility
activity
Taking actionable steps to become a
• Discover how a more thorough embedding of sustainable and socially responsible company
CSR into your operations will lead to the requires the investment of capital and
generation of new products and services resources. It’s critical to demonstrate the value
p Pacific Gas and Electric Company, Steven and return on investment CSR reforms can
provide. This session will help you learn the
+ Bring your CEO for
Kline, Chief Sustainability Officer
best ways to measure the ROI of CSR efforts -
p Dell, Trisa Thompson, Vice President, and effectively convince senior management
Corporate Social Responsibility
p Bank of America, Alex Liftman, Global
it’s worth the investment. an extra $300!
Environmental Executive, Head of Sustainability
• How to measure the ROI of your CSR
Scheduling a meeting with your CEO takes
• How a CSR plan can build business AND save
money time! Why not just bring your CEO along to
this conference so he/her can hear directly
What is the 2011 • Are rankings and ratings agencies doing more
harm than good? Are there tangible results to from fellow CEOs on the business value of
business case for different certification systems? CSR and sustainability.
continuous stakeholder p BT America, Kevin Moss, Head of Corporate To help you make this possible, once
Social Responsibility you've confirmed your ticket, an additional
engagement? p Intel, Suzanne Fallender, Director, CSR pass for your CEO will only cost $300!
Strategy Communications
Stakeholder engagement is an integral part of
CSR – but it is a complex issue. Yet to make a
CR REPORTING: KEY TO SUCCESS
difference on sustainability issues, it’s crucial
to obtain strong engagement from your
stakeholders.
Is one-way CR reporting What does integrated
Hear how Microsoft have used a variety of dead? reporting really mean?
channels including public and internal Stakeholders today demand up-to-the- Nearly 80% of the world’s largest 250
campaigns, participation in industry minute information about CR activities, companies now report CR performance,
organisations, specific and attitudinal surveys making timely CR reporting ‘business with 4% reporting on an integrated basis.
and feedback, to engage with their critical’ rather than ‘business optional’. This figure continues to rise as
stakeholders. Learn how PepsiCo has built a Many businesses recognize that the regulatory agencies and other
reputation among opinion formers for taking traditional one-way annual CR report organizations embrace integrated
the issues seriously – and how it has impacted doesn’t match today’s expectations for real-
reporting. The recently formed
time information. They have found that the
their business planning. International Integrated Reporting
need to ‘communicate with’ rather than
This session will get to the bottom of a ‘report to’ their stakeholders requires a Committee (IIRC), the EU Directive on
central question: How stakeholder engagement change in reporting tactics. Transparency, the Global Reporting
adds value to your business. Attend this session to discover: Initiative (GRI) and sustainable investors
associations such as EUROSIF all support
• Letting the conversation flow: Encourage • How CR reporting is evolving globally
integrated reporting.
stakeholders to share thinking and discuss • How social media and quarterly briefings
are playing a more prominent role in • Get the latest on today’s best practices,
progress. Benefit from fresh insights and work
reporting including how to ensure your integrated
with stakeholders to co-develop
report reflects your organization’s
sustainability strategies • How and when investors/analysts are
using CR reports to make critical decisions sustainability strategy
• Benefit from a better understanding of the • Crucial tips on how to avoid diluting the
needs and expectations of different • The benefits and pitfalls of print vs.
online reporting sustainability message when compiling
stakeholder groups – do your stakeholders an integrated report
• How to get the most out of your reporting
really care about green/ethical products in a • An analysis of the value, benefits and
advisory panel
downturn? drawbacks. Get the facts from companies
p Abbott, Tracey Noe, Senior Director Global
p PepsiCo, Dan Bena, Director of Sustainable Citizenship and Policy that have adopted integrated reporting
Development p Merck, Eric Dziedzic, Director, Corporate p Veolia Water America, Edwin Pinero,
p Microsoft, Paula Knight, Vice-President, Responsibility Chief Sustainability Officer
Corporate Citizenship
Got a question? Give us a call on +1 800 814 34 59

7. R E G I S T E R N O W
Delegates who purchase a Platinum Pass get
our hot-selling report:
Responsible Business Summit USA Manhattan, New York, 1-2 June 2011
How to embed
corporate responsibility 1. CHOOSE YOUR PASS TYPE
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• Highlight your company’s work, raise your slides post-conference slides post-conference + Access to audio
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conference session conference session
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8. Get insight from corporate sustainability leaders from both sides of the Atlantic!
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Responsible Business Summit USA if you
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March ister by
Learn how sustainability 18!
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for leading global Your expert speakers include:
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1-2 June 2011 Manhattan, New York
Innovation Best Practice Interactivity Focused Debate
www.ethicalcorp.com/rbsusa
Our guarantees to you
1 A powerful agenda addressing the US sustainability community's key
concerns – 15 hours of case studies and workshops
2 An unrivalled line-up of 20+ expert speakers from Europe and the
USA, including 3 international CEOs
3 Concrete best practice and next steps to take back to the office from
leading US and European businesses
4 The CSR and sustainability networking opportunity in 2011 - over
3,000 sustainability executives have attended the Responsible Business
Summit so far!
COME AND HEAR FROM THIS UNRIVALLED LINE UP OF EXPERT SPEAKERS!
Timberland, Jeff Swartz, CEO ABB, Darryl Hill, Vice President Safety Abbott, Tracey Noe, Senior Director
Veolia Water Americas, Laurent Health Global Citizenship and Policy
Auguste, President and CEO McKesson, Carrie Varoquiers, VP for Merck, Eric Dziedzic, Director, Corporate
Corporate Citizenship and President of the Responsibility
Interface, Daniel Hendrix, President CEO
McKesson Foundation
Xerox, Patricia Calkins, Global VP of Maersk Line, Søren Stig Nielsen, Head of
Dell, Trisa Thompson, VP Corporate Social Sustainability, Senior Director DPA
Environment, Health and Safety
Responsibility
Henkel, Thomas Müller-Kirschbaum, AMD, Tim Mohin, Director of Corporate
Corporate SVP and Global Head of RD and Microsoft, Paula Knight, VP Corporate Responsibility
Supply Chain Citizenship
Bank of America, Alex Liftman, Global
PepsiCo, Dan Bena, Director of BT America, Kevin Moss, Head of Environmental Executive, Head of ORGANISER
Sustainable Development Corporate Social Responsibility Sustainability
AkzoNobel, Frank Sherman, President ING Group, Dailah Nihot, Head of BASF, Charlene Wall-Warren,
Veolia Water America, Edwin Pinero, Corporate Social Responsibility Sustainability Leader
Chief Sustainability Officer Pacific Gas Electric, Steven Kline, VP, Herman Miller, W Drew Schramm,
Intel, Suzanne Fallender, Director, CSR Corporate Environmental and Federal Senior Vice-President, Global Supply
Strategy Communications Affairs Chief Sustainability Officer Chain Management
Check out the full agenda inside... Open now!