This document discusses how the entertainment industry is shifting from traditional "push" marketing strategies to more collaborative "pull" strategies leveraging social and networked media. It notes that terms like "social media" are evolving to refer more broadly to real-time, user-driven, engaged media. The document advocates focusing on building relationships with followers by offering valuable, transparent content rather than strictly trying to push products and control information. It suggests the future will involve more open, collaborative models that blend online and offline experiences in real-time across multiple platforms and devices.
14. “Trust
is the most important currency
online, so to build it we adhere
to three principles of open
information: value,
transparency, and control”
Google Senior VP, Product Management Jonathan Rosenberg's essay, The Meaning of Open, published on the Offical Google Blog
17. Some of my weapons of choice
Typepad for Blogging (Firefox!!!)
Hootsuite for Firefox (Twitter), Tweetdeck
Mobiles: iPhone, Google Nexus, Blackberry, Nokia E71
Mobile apps: Tweetie, Hootsuite, InstaPaper, FB
More apps: LinkedIn, Google Reader, Skype
Kindle, Sony, iPhone electronic readers
HD Video Camera(s): Kodak, Flip, Phones...
The new Apple Tablet!
21. What does the Future
hold - and how will we
adapt to it?
Source: seekingalpha.com
22. “We can enforce a different future than
that which our customers want”
“We can ignore our users’ emerging
behaviors and mold them as we see fit”
“We need to watch out for what’s good
for us, first and foremost”
“Our gain needs to be 100%
ours - it’s a win-lose world!”
“More control = more money”
23. A big Challenge: Open
Internet vs Closed Minds?
Rupert Mudoch via AllThingsD.com
30. Expect more of this: Real-Life + Mobile + Internet
Imagine what this could do for
personalized, engaged,
conversational marketing
Source: Wikitude / Youtube
46. Summary
1. Attract the right people by
publishing relevant
content
2. Get and hold their
Attention, build Trust
3. Think Followers not Users
4. Offer added values to
convert followers into $$
47.
48.
49. Now is a good time!
email me at gerd@mediafuturist.com
twitter.com/gleonhard
Facebook: gleonhard
more presentations at
www.mediafuturist.com
Thanks for listening!