A presentation by Kathryn Eccles and Eric Meyer to the JISC workshop 'Analysing Digital Audiences for First World War Digital Content' held on 06 Septmber 2011.

1. How to measure success: Understanding and monitoring impact Eric T. Meyer & Kathryn Eccles Oxford Internet Institute, University of Oxford JISC 6th September 2011 @etmeyer #tidsr #oess

3. Reaching new audiences

4. Attracting users

5. Attracting new usage

6. Enabling new research questions

7. Enabling new approaches to education

8. Embedding a resource within a community

10. JISC funded project July 2008-April 2009 Looked at five specific JISC-funded resources Designed to test the TIDSR methods and review them for the TIDSR toolkit TIDSR: The first usage and impact study

12. User feedback

13. Referrer analysis

15. Survey: Low Awareness

16. Survey: High Importance to Users

17. Log Files: Non UK Activity

18. Log File Analysis Top Search Phrases: Histpop

19. Histpop: User Communities Perception: Specific niche community Well known by target audience Transforming access and usage patterns User surveys: Embedded in educational resources Enhanced access to primary sources ‘Histpop made it possible to do a completely different project’ Continuing education, online resources, non-traditional learners

20. Project 2 – British Library 19th Century Newspapers

21. Citation Habits Have you ever published a piece based on your work in this collection? If so, how did you cite the collection?

23. 19th Century British Library Newspapers registers strong links for a project page

25. Project 3 – British Library Archival Sound Recordings

26. Interviews, Group Interviews, Focus Groups Time intensive, but productive if you are careful about what you ask! Different stakeholders: Project team: Positive view of the work only Broader stakeholders: While the digital project was good, it also introduced tensions in the broader setting of the library New kinds of serendipity, wide range of users

27. News Engagement officer

28. Awareness of Resource by Country

29. How did you find this resource?

30. http://microsites.oii.ox.ac.uk/tidsr/

32. Some recommendations: Think about impact from the beginning Set your goals – what steps will you need to take? Identify connections: Which resources do you see as successful in terms of audience and impact? Is your resource connected to a community of resources? How can you use these connections?

33. Slides at: http://www.slideshare.net/etmeyer/ Eric T. Meyer eric.meyer@oii.ox.ac.ukhttp://www.oii.ox.ac.uk/people/?id=120 Kathryn Eccles kathryn.eccles@oii.ox.ac.ukhttp://www.oii.ox.ac.uk/people/?id=138 Oxford e-Social Science Project Project work funded by: