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Impact as a process: considering the reach of resources from the start  Eric T. Meyer & Kathryn Eccles Oxford Internet Institute, University of Oxford Digital Humanities@Oxford Summer School 29th July 2011 @etmeyer #tidsr #oess #dhox
What is impact and why consider it? What do we mean by impact? ,[object Object]
Reaching new audiences
Attracting users
Attracting new usage
Enabling new research questions
Enabling new approaches to education,[object Object]
Digitisation and Impact
Measuring usage and impact What to measure? Users Types of use Awareness Citation practices Marketing strategies Embedding
JISC funded project July 2008-April 2009 Looked at five specific JISC-funded resources Designed to test the TIDSR methods and review them for the TIDSR toolkit TIDSR: The first usage and impact study
Methods Quantitative methods • 	Webometrics • 	Web Analytics • 	Log file analysis • 	Scientometrics / bibliometrics Content Analysis Qualitative methods  Interviews ,[object Object]
 User feedback
 Referrer analysis
Content Analysis,[object Object]
Survey: Low Awareness
Survey: High Importance to Users
Log Files: Non UK Activity
Log File Analysis Top Search Phrases: Histpop
Histpop: User Communities Perception: Specific niche community Well known by target audience Transforming access and usage patterns User surveys: Embedded in educational resources Enhanced access to primary sources ‘Histpop made it possible to do a completely different project’ Continuing education, online resources, non-traditional learners
Project 2 – British Library 19th Century Newspapers
Project 2 – British Library 19th Century Newspapers
Citation Habits Have you ever published a piece based on your work in this collection?  If so, how did you cite the collection?
Webometric results ,[object Object]
 19th Century British Library Newspapers registers strong links for a project page
 Note: Importance of comparator sites when using webometrics,[object Object]
Project 3 – British Library Archival Sound Recordings
Interviews, Group Interviews, Focus  Groups Time intensive, but productive if you are careful about what you ask! Different stakeholders: Project team: Positive view of the work only Broader stakeholders: While the digital project was good, it also introduced tensions in the broader setting of the library New kinds of serendipity, wide range of users
News Engagement officer
Project 4 – British Official Publications Collaborative Reader Information Service (BOPCRIS): 18th Century Official Parliamentary Publications Portal 1688-1834
Project 4 – British Official Publications Collaborative Reader Information Service (BOPCRIS): 18th Century Official Parliamentary Publications Portal 1688-1834
Webometrics ,[object Object]
 Webometrics can capture comparative awareness
 These results show how powerful known resources and/or publishers can be,[object Object]
Project 5 – Wellcome Medical Journals: the backfiles project
Webometrics Wellcome Medical Journals Backfiles project page records strong links, links to Pub Med for WMJB material impossible to trace
Knowing the Users Historians? (would be looking at older articles) Not typical PubMed users Search interface issues / limited search Clinicians? (would be looking at newer articles) Not typically reading 100 year old articles Other users? Paths of discovery?
New uses? Majority of downloads targeted more recent material – opening up of new resources to clinicians More thorough and comprehensive searches Historians reported more comprehensive search results (quantitative results) Also reported increased browsing, greater serendipity, due to time saved finding articles
Awareness of Resource by Country
How did you find this resource?
http://microsites.oii.ox.ac.uk/tidsr/
University of Oxford Podcasts
Proceedings of the Old Bailey Online
British History Online
Siobhan Davies RePlay
http://www.rin.ac.uk/humanities-case-studies Bulger, M., Meyer, E.T., de la Flor, G., Terras, M., Wyatt, S., Jirotka, M., Eccles, K., Madsen, C.
The Case Studies
Browsing and Searching Libraries Journals Peers
Reconfiguring Resources
“ Old Bailey Online hasn’t replaced anything for me or displaced anything for me, but it is part of this general transformation of how I do what I do.

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TIDSR-DHOx

  • 1. Impact as a process: considering the reach of resources from the start Eric T. Meyer & Kathryn Eccles Oxford Internet Institute, University of Oxford Digital Humanities@Oxford Summer School 29th July 2011 @etmeyer #tidsr #oess #dhox
  • 2.
  • 7.
  • 9. Measuring usage and impact What to measure? Users Types of use Awareness Citation practices Marketing strategies Embedding
  • 10. JISC funded project July 2008-April 2009 Looked at five specific JISC-funded resources Designed to test the TIDSR methods and review them for the TIDSR toolkit TIDSR: The first usage and impact study
  • 11.
  • 14.
  • 17. Log Files: Non UK Activity
  • 18. Log File Analysis Top Search Phrases: Histpop
  • 19. Histpop: User Communities Perception: Specific niche community Well known by target audience Transforming access and usage patterns User surveys: Embedded in educational resources Enhanced access to primary sources ‘Histpop made it possible to do a completely different project’ Continuing education, online resources, non-traditional learners
  • 20. Project 2 – British Library 19th Century Newspapers
  • 21. Project 2 – British Library 19th Century Newspapers
  • 22. Citation Habits Have you ever published a piece based on your work in this collection? If so, how did you cite the collection?
  • 23.
  • 24. 19th Century British Library Newspapers registers strong links for a project page
  • 25.
  • 26. Project 3 – British Library Archival Sound Recordings
  • 27. Interviews, Group Interviews, Focus Groups Time intensive, but productive if you are careful about what you ask! Different stakeholders: Project team: Positive view of the work only Broader stakeholders: While the digital project was good, it also introduced tensions in the broader setting of the library New kinds of serendipity, wide range of users
  • 29. Project 4 – British Official Publications Collaborative Reader Information Service (BOPCRIS): 18th Century Official Parliamentary Publications Portal 1688-1834
  • 30. Project 4 – British Official Publications Collaborative Reader Information Service (BOPCRIS): 18th Century Official Parliamentary Publications Portal 1688-1834
  • 31.
  • 32. Webometrics can capture comparative awareness
  • 33.
  • 34. Project 5 – Wellcome Medical Journals: the backfiles project
  • 35. Webometrics Wellcome Medical Journals Backfiles project page records strong links, links to Pub Med for WMJB material impossible to trace
  • 36. Knowing the Users Historians? (would be looking at older articles) Not typical PubMed users Search interface issues / limited search Clinicians? (would be looking at newer articles) Not typically reading 100 year old articles Other users? Paths of discovery?
  • 37. New uses? Majority of downloads targeted more recent material – opening up of new resources to clinicians More thorough and comprehensive searches Historians reported more comprehensive search results (quantitative results) Also reported increased browsing, greater serendipity, due to time saved finding articles
  • 38. Awareness of Resource by Country
  • 39. How did you find this resource?
  • 41.
  • 43. Proceedings of the Old Bailey Online
  • 45.
  • 47. http://www.rin.ac.uk/humanities-case-studies Bulger, M., Meyer, E.T., de la Flor, G., Terras, M., Wyatt, S., Jirotka, M., Eccles, K., Madsen, C.
  • 49. Browsing and Searching Libraries Journals Peers
  • 51. “ Old Bailey Online hasn’t replaced anything for me or displaced anything for me, but it is part of this general transformation of how I do what I do.
  • 52. “ The amount of time I now spend doing the very mechanical, laborious, time-consuming work is much smaller.You can now do things in 5 seconds which it took you 3 months to do a few years ago.
  • 54. “ It’s a huge change. You can do things much more quickly, read much more widely, find connections…it’s very, very important.
  • 55. “ With something like the Burney Collection, 5 years ago for writing an article I would need to review the newspapers, I would have gone into the British Library and done it on microfilm. 20 years ago, I would have gone into the British Library and done it with the actual paper in front of me.Now I sit at home and I do a keyword search.
  • 56. “ Asking new questions?
  • 57. “ I’m not sure all of this raises the quality of anybody’s work.I think it would be quite daft to pretend that all of this makes us better scholars, or makes our books or papers of higher quality. I don’t know if that is true by any means, but it certainly makes it easier and I suppose makes the quantity of stuff that you can produce greater.
  • 58. “ What might take you several months if not years of research, you could do in hours, days, a week. So I think that means that it makes the nature of your research different because it allows you quantitative information much more quickly, which then allows you to maybe think about how you might use that information differently,because you’ve got so much more time.
  • 59. Eric T. Meyer eric.meyer@oii.ox.ac.ukhttp://www.oii.ox.ac.uk/people/?id=120 Kathryn Eccles kathryn.eccles@oii.ox.ac.ukhttp://www.oii.ox.ac.uk/people/?id=138 Oxford e-Social Science Project Project work funded by:

Notas del editor

  1. The information we gathered enabled us to look at which search terms were used to find the resource (most popular (649 searches) was ‘Histpop’ showing that this project chose a good, catchy name – next most popular ‘www.histpop.org’ at 68 searches, ‘Online Historical Population Reports’ just behind at 67 searches). The top referrer sites allowed us to see important information about where visitors were coming from, and by following the URLs of the top referrer sites, the context of the link. Access statistics allowed us to see when the site was most popular, and where visitors were coming from. All of this information allows you to learn more about your users and the usage of your site.
  2. British Library C19th Newspapers recorded a large number of links for a project page with no link to the actual resource. We found a number of blog sites among the links, indicating a strong blogging community surrounding C19th topics.British Library Archival Sounds project performed well, but had noticeably fewer links that the Sound Archive pages. We found that the most heavily ‘linked-to’ part of the Sound Archive was the catalogue page, where no link to the Archival Sounds project was placed. In this case, webometric analysis of the existing resource would have indicated which areas of the site were heavily linked to, useful information when deciding where to locate links to a new resource.BOPCRIS C18th PPs recorded fewer links than the BOPCRIS homepage. This may indicate that this resource was placed within a well-known and well-linked to resource, with visitors to the main homepage likely to explore the range of resources available through BOPCRIS.Wellcome Medical Backfiles project page records strong links, perhaps due to its link to the main (free) resource at PubMed Central. I should point out that the URL for the Wellcome project had changed approximately four weeks before this set of data was collected. The number of links to the Wellcome page is the number that had been added in this short period. While we were able to glean some information about the use of this site from these links, we were unable to gather any data from the PubMed Central homepage, as this is a massive and extremely well known resource for the sciences.