A few simple thoughts I've learned from my experience and books I've read. Hopefully it'll help you too.

2. 10 ideas
Eugen Boico © Publicis Moldova 2015
to get you out of crisis

4. 1

5. Imagine you’re in a plane with your kid.
When the aircraft cabin depressurises and the oxygen
masks fall off, who do you put the mask on first?

6. 1 Take care of
the main asset,
You.
Just like in the case of plane cabin,
when the crisis hits, your main concern is You -
take care of your health and family now.

7. 2

8. We’re all inclined to hope that all bad shall pass.
And we build our business plans based on the
assumption that the difficult times will go eventually.

9. NOWell, the truth is that the crisis is the new rules of the
game, and it may very well happen it shall never pass.
The companies that understand that usually survive.

10. 2
This is not
temporary,
these are the
new rules
of the game.
Revise your business model to stay profitable
in the conditions of the crisis.
Transition to a different business model if necessary.

11. 3

12. It takes very little to make one happy.
Sometimes, it’s just a basket of fresh fruit.

13. Other times, it’s a walk or run in the nearby park.
Especially, while the sun rises.

14. Nothing makes one happier than some interaction
with playful puppies.

15. 3
Learn to
enjoy
simple
things.
It is time to remember which simple things make
you genuinely happy and forget the luxury.

16. 4

18. 4 Dream big,
expect little.
Never stop dreaming big, but learn to celebrate every
achievement, no matter how small it is.
You may have expected important profits this year,
but staying profitable at all may be an important
achievement given the context.
Failing to recognise and celebrate this could damage
your spirit and the motivation of your team

19. 5

20. why?
Ask yourself a simple question -
why should you fight for your business?
If the answer is a mere “because it makes money”,
you’re in trouble.

21. raison
d’etreYou need to find a stronger reason why your
business must thrive and fight for existence.
For example, “I do this, because I love doing this
and I see myself doing this for many more years”

22. 5 Better understand
your business
and find an ideal
worth fighting for.
Take your time to better understand why are you in
this business and share your ideals with your team.
This should provide a strong reason worth fighting for.

23. 6

24. You will have many tough decisions to make along
the way - to spend money or not, to keep a branch
or not, to sell an asset or not.
It’s like triage on the battlefield.

25. 6
If it needs more
than one reason
to exist,
cut it.
The best tool to make the right choice is to simply
answer the question why do you need it?
If you feel one simple answer is not enough, cut it.

26. 7

27. F A I R
R I G H T
VS
During crisis, you’ll be forced to take unpopular
measures, such as cutting the salaries for example.
Most entrepreneurs take the “fair” route and distribute
evenly the pressure among all employees.

28. R I G H T
When the only route is doing what’s right.
Which is reinforcing the key employees by even
raising their salaries and temporary suspending
the contract with the others.

29. 7 Do what’s right,
not what’s fair.
Don’t fall in the trap of being good with everyone.
It’s better to part with some of the colleagues
and then bring them back eventually, than increase
the risk of business termination by doing what’s
fair and not what’s right.

30. 8

31. A C C O U N T I N G
F I N A N C E
VS
Most entrepreneurs watch closely their bank account.
However, the amounts in your bank account may
be deceiving - you may still have taxes to pay or other
commitments to face along the way

32. F I N A N C E
It’s time to follow less the bank account and start
following the commitments you have and the
commitments others have towards you.

33. 8 Move from
controlling
the bank account
to controlling the
commitments.
This will help you avoid bad “surprises” such
as big VAT and other tax payments
Having a view on all the incoming and outgoing
commitments plus debt is a true indication
of the health of the business

34. 9

35. You’ll be approached by many with proposals
to invest or lend money against great interest rates
as during crisis everyone needs cash.
Most of this is simply throwing money out the window.
So, what do you invest in during crisis?

36. Your time
is limited,
so don’t
waste it
by doing
nothing.
Invest in
yourself
now.

37. compe
tence
Besides you, invest in the key asset of your business –
the competence of your team.

38. 9 Invest in
yourself
and the
competence
of your team.
The two types of investments you can never
go wrong with are also valid during crisis.

39. 10

40. I was once accused that I live in a bubble.
That my life is unlike the life of many others
because I’m in a different context.

41. True, but…
My bubble is
actually the best
thing I have.
It’s the friends who
inspire me and
who are pushing
me forward by
being successful
even during the
crisis.
It’s my family who
are my safe haven
and a source of
energy.

42. 10 Create your own
bubble–surround
yourself with people
who drive you.
Get closer to the people who are successful
during the crisis, positive and forward thinking
entrepreneurs who could inspire you to
constantly get better than you are.