1. Antena 3 Real-time Television Insight & Engagement March 2011www.lumimobile.com

2. We Provide Tools & Technologies That Engage Audiences and Help Generate Insights Lumi mobile’s technology is proven to generate significant audience insights around live broadcast events in truly real time Participating audiences watch the show for substantially longer, are more engaged, and enjoy their viewing experience more Participants freely share their opinions through a variety of mechanisms including moderated chat, voting, polling, “dial tests” and more Results are reported instantly allowing for further probing and testing during events Lumi’s technology runs across all mobile platforms including phones, tablets and even internet-connected TVs Lumi can support a wide range of mobile-enabled market research services in addition to real-time engagement events

3. Content Lumi’s Live Engagement & Insight Technologies Lumi Case Studies & Impact About Lumi Mobile Market Dynamics

4. Our Real-time Engagement & Insight Technology

5. Lumi Mobile Powers Real-time Interactivity We provide powerful real-time mobile interactive services Our mobile platform makes it simple to capture an audience’s reactions to and impressions of live TV / live events instantly Our system makes it possible to respond to events in real-time to cope with both scripted and unscripted or unanticipated moments The rich set of features ensures that all participants enjoy the research experience and want to continue to participate from beginning to end Data / results available instantly

6. We Create True, Real-time Interactivity Television Audience Traditional interactivity is one-way: choose your show, text a vote Two way interaction allows viewers to play along in latency-free real time and see the results broadcast

8. Content reformatting & push

9. Real-time push / pull management

10. Real-time results / score calculation

11. Operator dashboard

12. Statistical dashboard

13. Data export

15. Timer / countdown

16. Chat, trace, vote, rate, comment, etc.

17. Real-time push or management of content, questions, and more

18. Millisecond application responsiveness

19. Instant return of audience results, comments, and feedback

20. Moderator push announcements

21. Push alerts including custom sounds, phone buzzing, flashing, etc

22. Delivery of additional content (pictures, text, video)

23. Facebook, Twitter or closed social network integration

26. Track ad exposure and responses to ads

27. Capture screen information

28. Follow chains of actions

29. Track location and related information

30. Passive listening tools can be incorporated

32. Our Experience Providing Real-time TV Engagement Experiences

33. Live, Real-Time Engagement & Dynamic Research: X Factor The X Factor Pilot ran live around the final episode of X Factor provided a range of features and generated significant insight: Predict Context Fun We delivered a mobile app with live opinion polling, moderated chat and predictive questions around the final of the show We provided real time interaction – multiple choice and 1:10 rating questions were scripted and “pushed” to the group based on events as they happened in the live broadcast and according to the audience chatter For panelists the experience was like a “mobilecast” that parallels the broadcast and enhancing the overall viewing experience Vote Results Worm

34. Consumers Enjoy Using Our Technology: X Factor Pilot Did participating in our mobile application make watching the show more or less enjoyable? Source: Lumi Mobile December 2010

35. We Have Demonstrated our Ability to Sustain Audience Engagement & Connectivity Over Long Periods: X Factor Pilot Show end Show start 200 150 Active Users 100 With X Factor we achieved 2 hours of continual engagement 50 20:00 21:00 19:00 22:00 Actual show time

36. Our Full Range of Features Engaged Viewers Users when asked what was their favorite feature show that it is the total system that is engaging – not any single feature Percent Consumers Stating they Enjoyed Specific Lumi Engagement Features: 77.7% 75.0% 75.9% 74.1% Sharing voting results Send back comments Sharing your comments Rating perform (single) 68.8% 67.8% 67.0% 67.0% Fun and show quests Rating perform (trace) Comments from others Pre show questions 65.2% *enjoyment = 7,8,9 or 10 on scale of 1 to 10 Moderator comments

37. Example: Oscars Live Interactive Event Enhancing TV Viewing & Generating Audience Insight ABC used Apollo technology to engage the OSCARS audience and interact with them in real-time A combination of chat, polls, trivia, quizzes, competitions, advertising, and more were used to engage the audience as an overlay to the actual Oscars broadcast Viewers using appcast enjoyed the experience at least25% more than nonuser viewers 88% of participants said the application made watching the Oscars more enjoyable 92% said it would make them more likely to watch live TV events

38. Our “AppCast” service demonstrably enhanced the Oscars viewing experience AppCast users watched the Oscars 42% longer than non users 22% of users said they would pay for AppCast 85% Participants made over 12 comments each of users participated in each event (poll, trace, quiz, etc) AppCast users enjoyed the Oscars 50% more than non users 65% would have turned off the Oscars if they weren’t using AppCast

40. Thousands of home-based participants could play along on their mobile phone against their friends

41. Show broadcast for a 20 episode season in Finland

43. Social networking integration including Facebook

44. Vote for reality shows, play along with game shows such as Who Wants to be a Millionaire?

45. Advertising & promotions on mobile linked to TV ads – e.g. link to “Where to Buy”

47. We Power Unparalleled Real-time Interactivity We provide real-time mobile interactive services Our mobile CMS platform delivers and captures rich media content, powers promotions, games, polls & voting, and other end-user services on any device type and opens up new revenue streams for our clients Data available instantly Easy to incorporate 3rd party technologies to provide richest research solutions Strong 7 year track record in participation television

48. About Us Founded in 2008. London-domiciled, VC-backed. Offices in New York and Finland Winner of 3 Technology Strategy Board grants for innovation Awarded by UK Trade & Industry – one of the top UK innovators in mobile technology 2011 Provides massively scalable, latency-free interaction across users & device type Updates the application services in real time with push / pull services and notifications Facilitates forensic data analysis and insight

50. Provides demonstrably stickier experience that maximizes engagement, exposure, and ratings

51. Helps generate ancillary revenue streams with superior economics (no fees to operators) vs premium SMS

53. Our technology platform works across platforms & networks, integrates with existing systems, and accommodates 3rd party technology & devices Wifi/ Mobile Networks Lumi Mobile Server 3rd Party Devices Lumi Mobile TechnologyRunning on Any Mobile Device 3rd Party Servers

54. Our Technology Platform Feature Set

55. Standard Components: User Configuration User profile setup User data capture including photos & user location via GPS or other services Countdown Timers & Event Reminders

56. Broadcast & Game Elements: Mediaset Example Script content & push content instantly Timers & countdown Rich user interfaces Show user score & group scores Show stats data Deliver additional content such as video, audio, images from simple to highly complex Multiple languages handled

57. Research & Participation Game Elements: Oscars Example Script content & push content instantly to all devices Real-time alignment with events on TV Real-time data processing Timers & countdown Rich user interfaces allowing different game inputs Show leaderboard Deliver additional content

58. Rich Interface Game Elements: King of the Game Example Script content & push content instantly Timers & countdown Rich user interfaces Show leaderboard Show stats data

59. Sample Operator Controls Create and deliver content, quizzes, etc. and push to all users instantly View & push tabulated results instantly Monitor activity

60. Data Processing, Scores, and Leaderboard Display Data can be processed and displayed from devices in fractions of a second Our system is architected to keep data very light where only bytes of data need be transmitted and this small amount of data can be processes very quickly

61. Our Real-time Engagement Features & Functions

62. Our Platform Provides a Far Greater Range of Functionality to Support a Wider Range of Market Research Project Activities Lumi Mobile Platform Executive Mobile Results Dashboard User Authentication 3rd Party Device Integration (e.g. biodata devices) Multimedia Capture & Display Barcode Scanning Realtime Survey /Feature Updating Backend Location Data Analysis Realtime Interaction Tools Realtime Data Capture /Analytics In-Mobile Incentive Payment Passive & Active Reminder System Passive Data Capture Interior GPS Passive Tracking Augmented Reality

63. Mobile Market Dynamics

64. Mobile is the fastest growing technology market ever Developing for the mobile ecosystem is complex, expensive, and time consuming Consumers don’t all have the same device or the same needs – hard to serve them all well

65. Health Technology Challenge Mobile is the fastest growing technology market ever Developing for the mobile ecosystem is complex, expensive, and time consuming Consumers don’t all have the same device or the same needs – hard to serve them all well

67. People are Using Their Mobile Phones For All Sorts of Non Call Tasks – Groups Who Have Less Access to PCs Use Mobiles Even More

68. Mobile Market Research Technology Challenges - Summary Mobile is the fastest growing technology market ever – it is now surpassing PCs in sales and in terms of internet usage penetration across all ages and incomes Developing for the mobile ecosystem is complex, fragmented, and time consuming Consumers don’t all have the same device or the same needs – but any mass-market or representative service needs to serve them all

69. Rolfe Swinton Co-Founder rolfe@lumimobile.com USA +1 917 693 3541 UK +44 7879627439