Samsung campaign with digital strategy

1. SAMSUNG CAMPAIGN
EUNBYUL PARK
A46812740

2. CONTENT
• WHAT IS DIGITAL STRATEGY?
• TARGET AUDIENCE
• TIMELINE
• BUDGET
• TOOLS AND TACTICS
SOCIAL MEDIA
BLOG
• CONCLUSION

3. WHAT IS DIGITAL STRATEGY?
• THE KEY PLATFORM THAT DEFINES EVERY ASPECT OF ONLINE PRESENCE
• RESEARCH OF THE COMPANY’S PRODUCT
• ANALYSIS OF COMPETITIVE PROSPECT
• AVAILABLE MEDIUMS OF COMMUNICATION

4. TARGET AUDIENCE
• GEOGRAPHIC
WORLDWIDE
• DEMOGRAPHIC
20-30S MODERN PEOPLE
COLLEGE STUDENTS
BUSINESS MEN

5. TIMELINE
• ONLINE SURVEY
IMAGES AND PEOPLE’S
THOUGHTS OF SAMSUNG
• PURPOSE OF ONLINE SURVEY
COVER THE WEAKNESS, HIGHLIGHT THE STRENGTH
• GOAL OF CAMPAIGN
HOW DO SAMSUNG SMARTPHONES PROVIDE A DIFFERENTIATION?

6. BUDGET
• DAILY BUDGET
$2,100
• TOTAL BUDGET FOR A MONTH
$64,000

7. TOOLS AND TACTICS
• SOCIAL MEDIA
• BLOG

8. SOCIAL MEDIA
• FACEBOOK AND TWITTER
• GREAT COMMUNICATION WITH VARIOUS PEOPLE
• Q&A
• VIDEOS AND PHOTOS
• REVIEWS AND KNOWLEDGE OF SAMSUNG SMARTPHONES

9. BLOG
• PUBLISH ALL POSTS
• SEO
• FEEDBACK FROM CUSTOMERS
• INFORMATION OF CAMPAIGN
• MAKE CONNECTION WITH VARIOUS TOP BLOGGERS

10. CONCLUSION
• THE MAIN GOAL OF SAMSUNG CAMPAIGN IS TO UNDERSTAND PEOPLE ABOUT THE UNIQUENESS
AND SPECIALTY OF SAMSUNG SMARTPHONES AMONG TOP BRANDS.