11 October 2017 Organized by Europeana, Uncharted Territory was an interactive session at THE ARTS+, a business creative festival within the Frankfurt Book Fair. Speakers discussed the future of culture in society and digital transformation in museums and libraries. Speakers : Pier Luigi Sacco - IULM University Milan, Culture 3.0 Michael Edson - UNLive – museum of the United Nations Reinhard Altenhöner - Berlin State Library, Stiftung Preußischer Kulturbesitz Saskia Scheltjens - Rijksmuseum Antje Schmidt - Museum für Kunst und Gewerbe Hamburg

3. CC BY-SA

4. ● The cultural industry model is no longer the forefront
of cultural production
● The distinction between producers and users of
contents gets increasingly blurred
● This paves the way to social & economic value
creation through massive cultural participation
CC BY-SA

5. ● Impacts can be in all kinds of sectors: innovation,
welfare, environmental sustainability, social cohesion
● The role of cultural professionals is not diminished,
but further expanded, provided that they are willing to
explore & engage with the new context
CC BY-SA

6. CC BY-SA

7. http://unlivemuseum.org
CC BY-SA
The UN Sustainable
Development Goals frame a
set of crucial challenges to
be met by 2017
The mission of UN Live is to
catalyze global effort towards
achieving these goals.

8. CC BY-SA
The Big Digital Strategy Questions
Observed through 25 years at the Smithsonian and now through UN
Live
● What is the future of institutions?
● What is the relationship between global and local?
● How do we combine top-down and bottom-up (Joy’s Law)?
● How do we get impact at scale?
unlivemuseum.org

9. CC BY-SA
Museum for the United Nations — UN Live
● A startup NGO “close to, but not part of the UN”
● A museum on three platforms
● Connect people everywhere… Catalyze effort
● “Build a bridge between awareness and action”
unlivemuseum.org

10. CC BY-SA
UN Live workshop at the Museum of Tomorrow, Rio de Janeiro
Photo Michael Edson CC BY

11. CC BY-SA
Content Strategy
● A “museum” as a framing device
● Integrated campaigns across three platforms
● Design principles & activation goals emphasize bottom-up,
read/write, and peer-to-peer
● Small scale, high-touch experiments at the local level woven
together with digital
Content Strategy is available at bottom of http://unlivemuseum.org

12. CC BY-SA
The Big Digital Strategy Questions
● The future of institutions?
○ Build a new kind of institution to work faster, bigger scale, with people around the worls
● Global / local?
○ Connect hyper-local efforts and shine a light on extraordinary individuals: look for patterns
● How do we combine top-down and bottom-up (Joy’s Law)?
○ Joy’s Law: No matter where you work, most of the smartest people work for someone else
○ Bring the “top” down to eye level with “ordinary” people: The answers are out there not in here
● How do we have impact at scale?
○ Find places where action is real and scale from there

13. CC BY-SA
http://unlivemuseum.org
Content Strategy
TEDx Talk: A Global Museum Built From the Bottom Up
Thank you!
Michael Peter Edson
@mpedson

15. CC BY-SA

16. Digitisation has changed the way we can function as an organisation
Digitisation has changed the way we can
function as an organisation
CC BY-SA

17. 1. Digital services management: museums and libraries
within the SPK retro-digitise as an important part of their
work portfolio:
● Strategy based programme: Extension of quantity and quality
● Optimisation of the presentation layer, clear rights statement
● Metadata diffusion (Linked Open Data), open interfaces
● Added Value information: Optical Character Recognition, Layout Object
● Analysis, Named Entity Recognition
CC BY-SA

18. Digitisation has changed the way we can function as an organisation
2. Research data management: Extending the value of
our “own” data, waving the net to other data, collaboration
with people and projects, data as a common playground
between patrons and the Stiftung
● Here we learn how to serve the whole information lifecycle & to
safeguard the results

19. Digitisation has changed the way we can function as an organisation
3. Digital Transformation: we’ve started a digital
transformation approach for the whole foundation,
focussing on:
● a new attitude to work: Make use of digital tools for collaboration within the
different institutions in the foundation, but even to define a new
understanding of responsibility and public visibility
● crossing borders between different institutional types like archives,
museums, libraries
● identification of options to share experience and know-how

20. Digitisation has changed the way we can function as an organisation
3. /Cont.d
● common (technical) platform approach, data-centric view
● knowledge management
● Digital Humanities, Big Data

21. Results so far
● Implementation of 2 CDOs is done
● Broad service portfolio
● Extended social media presence
Pain points
● Patience of our founders
● Change management is about people's behaviour...

22. CC BY-SA

23. Core values
● Simple, Personal, Authentic, Qualitative, Innovative
Open and Connected

24. E-strategy & new website
● Public first, technology second
● The future is mobile
● Power of the image
● Content needs to be shared
● Everybody is a maker
● Innovative collection discovery system (Rijksstudio)

25. Collection (data)
● Mass digitization
● Open Data Policies
● Interoperability & standardization

26. Results so far
● High visitor rates on site
● No decline in overall revenue
● Professionalisation & rise of fundraising
● Innovation branding
● Champion of open collection data
Power of the network

28. CC BY-SA

29. Open
● With the MKG Collection Online we established an
Open Access Policy that allows free download of
digitised public domain material to make it as easy
as possible to reuse the content for education,
science, creative businesses.

30. User oriented
● Visitors (analogue or digital) are not only audiences.
We perceive them as collaborator, co-creator,
contributor and try to listen to their needs to figure
out how to engage them.

31. Sustainable
● Prepare the content that we produce for multiple
users, channels, formats but also follow the
standards that make it interoperable. We therefore
should know what impact we want to achieve and
how to measure it.

32. Results so far
● MKG Collection Online is used by visitors worldwide
● Multiple reuse of material (Europeana, Hackathons,
University, Wikipedia)
● Worldwide network
● Best practice example for Open Policy and it’s user
friendly communication
● The data is available in machine readable form
● Strategy helps the workflow

33. Pain points
● Starting with project objectives not users needs and
not collecting user data in a sustainable way
● The difficulties of agile development vs. funding
procedures
● Needing to to prove success for digital developments
● Copyright

35. 21 October 2016