The document summarizes the results of a collaboration between the Israel Museum in Jerusalem and Europeana Fashion on an exhibition called "Dress Codes: Revealing the Jewish Wardrobe". Approximately 100,000 people visited the exhibition in person, while around 30,000 visited it virtually. The virtual visitors came from a variety of sources like the museum's website, news sites, blogs, and social media. As part of their outreach efforts, the museum updated Wikipedia articles and added images related to the exhibition. These efforts helped increase virtual visits over time. The collaboration required dedication from museum staff across different departments and helped better research and catalogue the museum's collections.

1. Fashion Forward
Results of the collaboration between
Europeana Fashion and the Israel Museum, Jerusalem
Eva / Minerva, Jerusalem
November 2014
Dr. Allison Kupietzky
Collections Database Manager and Head of the Information
Center for Israeli Art
The Israel Museum, Jerusalem

2. The Israel Museum, Jerusalem

3. The Israel Museum, Jerusalem

4. The Israel Museum, Jerusalem

5. The Israel Museum, Jerusalem

6. The Israel Museum, Jerusalem

7. The Israel Museum, Jerusalem
Dress Codes: Revealing the Jewish wardrobe

8. The Israel Museum, Jerusalem
Dress Codes: Revealing the Jewish wardrobe

9. The Israel Museum, Jerusalem
Dress Codes: Revealing the Jewish wardrobe

10. The Israel Museum, Jerusalem
Dress Codes: Revealing the Jewish wardrobe

11. The Israel Museum, Jerusalem
Dress Codes: Revealing the Jewish wardrobe
VIRTUAL EXHIBITION

12. The Israel Museum, Jerusalem: Reaching
Real and Virtual Visitors
Dress Codes: Revealing the Jewish wardrobe
Real and virtual exhibition visitors
Number of visitors in person: ~ 100,000
Number of virtual visitors : ~ 30,000
These virtual visitors arrived via-
50% Direct link to or via museum’s site
10% News sites
9% Google
20% Facebook
• IMJ 0.5%
• Europeana 0.5%
• Others 99%
10% Private blogs (half from one blog)
0.5% Europeana
0.5% Wikipedia

13. Sources of virtual visitors:
Europeana Fashion (Tumblr)

14. Sources of virtual visitors:
Europeana Fashion (Tumblr)

15. Sources of virtual visitors:
Europeana Fashion (Tumblr)

16. Sources of virtual visitors:
Europeana Fashion (Pinterest)

17. Sources of virtual visitors:
Europeana Fashion (future portal)

18. Sources of virtual visitors:
Europeana Fashion to YouTube to IMJ
…and back to Europeana Fashion

19. Sources of virtual visitors:
Europeana Fashion to YouTube to IMJ
…and back to Europeana Fashion

20. Sources of virtual visitors: Blogs

21. Sources of virtual visitors: Blogs

22. Sources of virtual visitors: Facebook (EurFash)

23. Sources of virtual visitors: Facebook (IMJ)

24. The Israel Museum, Jerusalem: Reaching
Real and Virtual Visitors
Wikipedia articles and images
Virtual visitors
Fashion related Wikipedia articles that link to the IMJ center
Since November 2013 Fashion Wiki edit-a-thon in Israel
Articles Wiki views % of IMJ views referred from
Links added to
Ikat (technique)
Tzniyut (topic)
Bukharan Jews
Wikipedia
(avg. 10 views/month)
Lola Beer: 700 views 30% first month…now 0%
Baruch Agadati: 3600 views 20% first month…now 30%

25. The Israel Museum, Jerusalem:
updating Wiki articles - Ikat (technique)

29. The Israel Museum, Jerusalem:
updating Wiki articles – Lola Beer Ebner

31. The Israel Museum, Jerusalem:
updating Wiki articles – Baruch Agadati

35. The Israel Museum, Jerusalem:
Active outreach measures
Europeana Fashion: Multilingual connection via semantics
Wikipedia: Research for articles and images
Staff that worked on these projects:
Curators
Researchers
Internet staff
Copyright staff
Editors
Translators
Bezalel Fashion students
University students as summer interns

36. The Israel Museum, Jerusalem:
Active outreach measures
Europeana Fashion: Multilingual connection via semantics

37. The Israel Museum, Jerusalem:
Active outreach measures
Wikipedia: Research for articles and images

38. The Israel Museum, Jerusalem:
Conclusions
Short and Long Term Results
Yes we gained exposure
Yes we reached our main goal of enabling long term visits.
In real numbers the virtual exhibition will outlive the real
exhibition and so visitors will continue to “come”
Yes the museum needed to be dedicated to this experience
Added value:
Our collections are better researched and catalogued

39. Doug & Mike Starn: Big Bambu

43. Thank you
Dr. Allison Kupietzky
allison@imj.org.il
Collections Database Manager and
Head of the Information Center for
Israeli Art
The Israel Museum, Jerusalem
"Dress Code" exhibition curator: Efrat Assaf-Shapira
Special thanks to Gila Brand and Yair Talmor
Photos: © The Israel Museum, Jerusalem, by Elie Posner
Web site: Dr. Susan Hazan