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Q1 2009
Quarterly Earnings
    Summary
First Quarter 2009 Highlights

    • Revenue growth of 6% Y/Y and -3% Q/Q
      –   Google properties revenue growth of 9% Y/Y and -3% Q/Q
      –   Network revenues decreased 3% Y/Y and Q/Q
      –   International revenue was $2 9 billion
                                    $2.9

    • Operational Highlights
      –   Traffic and revenue solid in Q1 despite difficult economic environment
      –   Key investments continue in our core search and ads businesses
      –   Continuing to invest in strategic growth areas:
          • Display, Apps, and Mobile

    • Maintaining a clear focus on operational
       efficiency and continued cost management
2
Quarterly Revenue
                        $6,000                                                                                           5,701
                                   Q1’09 Y/Y Growth = 6%                                                         5,541           5,509
                        $5,500                                                                           5,367
                                   Q1’09 Q/Q Growth = -3%                                        5,186
                        $5,000                                                           4,827
                                                                                                                         1,693
                                                                                                                 1,680           1,638
                        $4,500
                                                                                 4,231                   1,655
                                                                                                 1,686
                                                                         3,872
                        $4,000                                                           1,636
                                                                 3,664
        $ in millions




                        $3,500                                                   1,455
                                                         3,205
                                                                         1,352
                        $3,000                                   1,345
                                                 2,690
                                         2,456
                                         2 456
                                                         1,198
                                 2,254
                        $2,500
                                                 1,037
                        $2,000            997                                                                            3,811
                                                                                                                 3,672           3,693
                                                                                                         3,530
                                  928                                                            3,400
                                                                                         3,122
                        $1,500
                                                                                 2,735
                                                                                 2 735
                                                                         2,486
                                                                         2 486
                                                                 2,282
                        $1,000                           1,977
                                                 1,626
                                         1,432
                                 1,297
                         $500

                           $0
                                 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09

                                                 Google.com         Network         Licensing and Other
3
U.S. vs.
    U S vs International Revenue
                     $6,000
                                                                                                                      5,701
                                                                                                                              5,509
                                                                                                              5,541
                                                                                                      5,367
                                                                                                       ,
                     $5,500
                     $5 500
                                                                                              5,186
                                                                                      4,827
                     $5,000
                                                                                                                      50%     52%
                                                                                                              51%
                     $4,500                                                   4,231
                                                                                                      52%
                     $4,000
                     $4 000                                           3,872
                                                                      3 872                   51%
                                                              3,664
                                                                                       48%
     $ in millions




                     $3,500                           3,205
                                                                              48%
                                                                      48%
                     $3,000
                                              2,690           47%
                                      2,456
        n




                     $2,500   2,254                   44%
                                                                                                                      50%     48%
                                              44%
                     $2,000                                                                                   49%
                                                                                       52%
                                      42%                                                     49%     48%
                                                                       52% 52%
                               42%                            53%
                     $1,500
                                                       56%
                     $1,000           58%     56%
                               58%
                      $500

                        $0
                              Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09
                              Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09

                                                               US      International

4
Traffic Acquisition Costs
                     $1,500                                                                                                             40%
                     $,
                     $1,400
                     $1,300
                                                                                                                                        35%
                     $1,200    32.5% 32.3%
                                                31.0% 30.7% 31.0%
                     $1,100                                                                30.3%
                                                                           29.9%
                                                                                                   29.2%
                                                                                   29.1%
                     $1,000                                                                                                             30%
                                                                                                           28.4% 27 9%
                                                                                                                 27.9%
                                                                                                                          26.9% 26.9%
                      $900
     $ in millions




                      $800
                                                                                                                                        25%
                                                                                                             1,495 1,483
                                                                                           1,440 1,486 1,474             1,436
                      $700
                                                                                   1,221
                      $600
        n




                                                                 1,125 1 148
                                                                       1,148
                      $500                                                                                                              20%
                                                          976
                                                825
                      $400               785
                               723
                      $300
                                                                                                                                        15%
                      $200
                      $100
                        $0                                                                                                              10%
                              06

                                     06

                                               06

                                                      06

                                                                07

                                                                      07

                                                                               07

                                                                                       07

                                                                                               08

                                                                                                       08

                                                                                                               08

                                                                                                                     08

                                                                                                                              09
                          1'

                                    2'

                                           3'

                                                     4'

                                                            1'

                                                                      2'

                                                                             3'

                                                                                      4'

                                                                                              1'

                                                                                                     2'

                                                                                                             3'

                                                                                                                     4'

                                                                                                                            1'
                         Q

                                   Q

                                          Q

                                                    Q

                                                           Q

                                                                     Q

                                                                            Q

                                                                                     Q

                                                                                             Q

                                                                                                    Q

                                                                                                            Q

                                                                                                                    Q

                                                                                                                           Q
                                                            TAC            TAC as % of Advertising Revenues

5
Costs and Expenses
       GAAP
       $Millions                                         Q1'08               Q4'08              Q1'09
       Cost of Revenues                                       $2,111
                                                              $2 111              $2,190
                                                                                  $2 190               $2,101
                                                                                                       $2 101
         Percent of revenues                                      41%                 38%                38%
       Research & Development                                    $673               $733                $642
         Percent of revenues                                      13%                 13%                12%
       Sales & Marketing                                         $447               $506                $434
         Percent of revenues                                       9%                  9%                 8%
       General & Administrative
       G     l   Ad i i t ti                                     $409
                                                                 $                  $412
                                                                                    $                   $448
                                                                                                        $
         Percent of revenues                                       7%                  7%                 8%
       Total Costs & Expenses                                 $3,640              $3,841               $3,625
         Percent of revenues                                      70%                 67%                66%


       Non-GAAP
       $Millions                                         Q1'08               Q4'08              Q1'09
       Cost of Revenues                                       $2,102              $2,178               $2,089
         Percent of revenues                                      41%                 38%                38%
       Research & Development                                    $479               $551                $473
         Percent of revenues                                       9%                 10%                 9%
       Sales & Marketing                                         $404               $450                $375
         Percent of revenues                                       8%                  8%                 7%
       General & Administrative                                  $374               $376                $411
         Percent of revenues                                       7%                  6%                 7%
       Total Costs & Expenses                                 $3,359              $3,555               $3,348
         Percent of revenues                                      65%                 62%                61%

                  Note: Please refer to supporting Table 1 for reconciliations of non-GAAP costs and
                  expenses to GAAP costs and expenses
6
Profitability
           GAAP
           $Millions                                       Q1'08               Q4'08             Q1'09
           Income from Operations                              $1,546 $           1,860      $       1,884
           Operating Margin                                       30%               33%                34%
           Net Income                                          $1,307 $              382     $       1,423
           EPS (diluted)                                         $4.12 $            1.21     $        4.49


           Non-GAAP
           $Millions
           $Milli                                          Q1'08               Q4'08             Q1'09
           Income from Operations                              $1,827 $           2,146      $       2,161
           Operating Margin                                       35%               38%                39%
           Net Income                                          $1,537 $           1,616      $       1,636
           EPS (diluted)                                        $4.84      $        5.10     $        5.16

           Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations
                                   pp     g                                                     p
           measures to the nearest comparable GAAP measures



7
Free Cash Flow



          $Millions                    Q1'08     Q4'08     Q1'09
          Net cash provided by
          operating activities          $1,780    $2,122    $2,250

          Less purchases of property
          and equipment
               qp                       ($
                                        ($842)
                                             )    ($
                                                  ($368)
                                                       )    ($
                                                            ($263)
                                                                 )



          Free cash flow (Non-GAAP)      $938     $1,754    $1,987




8
Table 1 - Reconciliations of non-GAAP costs and expenses
      to GAAP costs and expenses
                                                                      As a % of                       As a % of                        As a % of
                                                                     Revenues (1)                    Revenues (1)                     Revenues (1)
    $Millions                                             Q1'08                       Q4'08                           Q1'09
    Cost of Revenues (GAAP)                           $     2,111
                                                            2 111            41% $        2,190
                                                                                          2 190              38% $        2,101
                                                                                                                          2 101               38%
    Less: Stock-based compensation                             (9)                          (12)                            (12)
    Cost of Revenues (non-GAAP)                       $     2,102            41% $        2,178              38% $        2,089               38%

    Research and development (GAAP)                   $       673            13% $          733              13% $          642               12%
    Less: Stock-based compensation                           (194)                         (182)                           (169)
    Research and development (non GAAP)
                              (non-GAAP)              $       479             9% $          551              10% $          473                9%

    Sales and marketing (GAAP)                        $      447              9% $            506             9% $             434             8%
    Less: Stock-based compensation                           (43)                             (56)                             (59)
    Sales and marketing (non-GAAP)                    $      404              8% $            450             8% $             375             7%

    General and administrative (GAAP)                 $      409              7% $            412             7% $             448             8%
    Less: Stock-based compensation                           (35)                             (36)                             (37)
    General and administrative (non-GAAP)             $      374              7% $            376             6% $             411             7%

    Total costs and expenses (GAAP)                   $     3,640            70% $        3,841              67% $        3,625               66%
                                                             (281)                         (286)                           (277)
    Less: Stock-based compensation
    Total
    T t l costs and expenses (non-GAAP)
             t    d          (     GAAP)              $     3,359
                                                            3 359            65% $        3,555
                                                                                          3 555              62% $        3,348
                                                                                                                          3 348               61%

    (1) Percentages based on GAAP revenues of $5,186 million in Q1'08, $5,701 million in Q4'08 and $5,509 million in Q1 '09.




9
Table 2 - Reconciliations of non-GAAP results of operations
         measures to the nearest comparable GAAP measures


                                                                                                       Operating                    Operating                  Operating
                                                                                                        Margin                       Margin                     Margin
                                                                                                          (1)                          (1)                        (1)
Figures in millions except per share amounts                                                Q1'08                        Q4'08                      Q1'09
Income from operations (GAAP)                                                           $     1,546            30% $        1,860         33% $        1,884         34%
Add: Stock-based compensation
     Stock based                                                                                281                           286                        277
Income from operations (non-GAAP)                                                       $     1,827            35% $        2,146         38% $        2,161         39%

Net income (GAAP)                                                                       $     1,307                  $        382               $      1,423
Add: Stock-based compensation (net of tax)                                                      230                           221                        213
Add: Impairment charges related to certain equity investments (net of tax)                       -                          1,013                         -
Net income (non-GAAP)
N ti       (    GAAP)                                                                   $     1,537
                                                                                              1 537                  $      1,616
                                                                                                                            1 616               $      1,636
                                                                                                                                                       1 636

Net income per share - diluted (GAAP)                                                          $4.12                 $       1.21               $       4.49
Net income per share - diluted (non-GAAP)                                                      $4.84                 $       5.10               $       5.16
Shares used in per share calculation - diluted                                                   317                         317                        317

(1) Percentages based on GAAP revenues of $5,186 million in Q1'08, $5,701 million in Q4 '08 and $5,509 million in Q1 '09.




 10
Q1 2009
Quarterly Earnings
    Summary

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2009 Q1 Google Earnings Slides

  • 2. First Quarter 2009 Highlights • Revenue growth of 6% Y/Y and -3% Q/Q – Google properties revenue growth of 9% Y/Y and -3% Q/Q – Network revenues decreased 3% Y/Y and Q/Q – International revenue was $2 9 billion $2.9 • Operational Highlights – Traffic and revenue solid in Q1 despite difficult economic environment – Key investments continue in our core search and ads businesses – Continuing to invest in strategic growth areas: • Display, Apps, and Mobile • Maintaining a clear focus on operational efficiency and continued cost management 2
  • 3. Quarterly Revenue $6,000 5,701 Q1’09 Y/Y Growth = 6% 5,541 5,509 $5,500 5,367 Q1’09 Q/Q Growth = -3% 5,186 $5,000 4,827 1,693 1,680 1,638 $4,500 4,231 1,655 1,686 3,872 $4,000 1,636 3,664 $ in millions $3,500 1,455 3,205 1,352 $3,000 1,345 2,690 2,456 2 456 1,198 2,254 $2,500 1,037 $2,000 997 3,811 3,672 3,693 3,530 928 3,400 3,122 $1,500 2,735 2 735 2,486 2 486 2,282 $1,000 1,977 1,626 1,432 1,297 $500 $0 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Google.com Network Licensing and Other 3
  • 4. U.S. vs. U S vs International Revenue $6,000 5,701 5,509 5,541 5,367 , $5,500 $5 500 5,186 4,827 $5,000 50% 52% 51% $4,500 4,231 52% $4,000 $4 000 3,872 3 872 51% 3,664 48% $ in millions $3,500 3,205 48% 48% $3,000 2,690 47% 2,456 n $2,500 2,254 44% 50% 48% 44% $2,000 49% 52% 42% 49% 48% 52% 52% 42% 53% $1,500 56% $1,000 58% 56% 58% $500 $0 Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 US International 4
  • 5. Traffic Acquisition Costs $1,500 40% $, $1,400 $1,300 35% $1,200 32.5% 32.3% 31.0% 30.7% 31.0% $1,100 30.3% 29.9% 29.2% 29.1% $1,000 30% 28.4% 27 9% 27.9% 26.9% 26.9% $900 $ in millions $800 25% 1,495 1,483 1,440 1,486 1,474 1,436 $700 1,221 $600 n 1,125 1 148 1,148 $500 20% 976 825 $400 785 723 $300 15% $200 $100 $0 10% 06 06 06 06 07 07 07 07 08 08 08 08 09 1' 2' 3' 4' 1' 2' 3' 4' 1' 2' 3' 4' 1' Q Q Q Q Q Q Q Q Q Q Q Q Q TAC TAC as % of Advertising Revenues 5
  • 6. Costs and Expenses GAAP $Millions Q1'08 Q4'08 Q1'09 Cost of Revenues $2,111 $2 111 $2,190 $2 190 $2,101 $2 101 Percent of revenues 41% 38% 38% Research & Development $673 $733 $642 Percent of revenues 13% 13% 12% Sales & Marketing $447 $506 $434 Percent of revenues 9% 9% 8% General & Administrative G l Ad i i t ti $409 $ $412 $ $448 $ Percent of revenues 7% 7% 8% Total Costs & Expenses $3,640 $3,841 $3,625 Percent of revenues 70% 67% 66% Non-GAAP $Millions Q1'08 Q4'08 Q1'09 Cost of Revenues $2,102 $2,178 $2,089 Percent of revenues 41% 38% 38% Research & Development $479 $551 $473 Percent of revenues 9% 10% 9% Sales & Marketing $404 $450 $375 Percent of revenues 8% 8% 7% General & Administrative $374 $376 $411 Percent of revenues 7% 6% 7% Total Costs & Expenses $3,359 $3,555 $3,348 Percent of revenues 65% 62% 61% Note: Please refer to supporting Table 1 for reconciliations of non-GAAP costs and expenses to GAAP costs and expenses 6
  • 7. Profitability GAAP $Millions Q1'08 Q4'08 Q1'09 Income from Operations $1,546 $ 1,860 $ 1,884 Operating Margin 30% 33% 34% Net Income $1,307 $ 382 $ 1,423 EPS (diluted) $4.12 $ 1.21 $ 4.49 Non-GAAP $Millions $Milli Q1'08 Q4'08 Q1'09 Income from Operations $1,827 $ 2,146 $ 2,161 Operating Margin 35% 38% 39% Net Income $1,537 $ 1,616 $ 1,636 EPS (diluted) $4.84 $ 5.10 $ 5.16 Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations pp g p measures to the nearest comparable GAAP measures 7
  • 8. Free Cash Flow $Millions Q1'08 Q4'08 Q1'09 Net cash provided by operating activities $1,780 $2,122 $2,250 Less purchases of property and equipment qp ($ ($842) ) ($ ($368) ) ($ ($263) ) Free cash flow (Non-GAAP) $938 $1,754 $1,987 8
  • 9. Table 1 - Reconciliations of non-GAAP costs and expenses to GAAP costs and expenses As a % of As a % of As a % of Revenues (1) Revenues (1) Revenues (1) $Millions Q1'08 Q4'08 Q1'09 Cost of Revenues (GAAP) $ 2,111 2 111 41% $ 2,190 2 190 38% $ 2,101 2 101 38% Less: Stock-based compensation (9) (12) (12) Cost of Revenues (non-GAAP) $ 2,102 41% $ 2,178 38% $ 2,089 38% Research and development (GAAP) $ 673 13% $ 733 13% $ 642 12% Less: Stock-based compensation (194) (182) (169) Research and development (non GAAP) (non-GAAP) $ 479 9% $ 551 10% $ 473 9% Sales and marketing (GAAP) $ 447 9% $ 506 9% $ 434 8% Less: Stock-based compensation (43) (56) (59) Sales and marketing (non-GAAP) $ 404 8% $ 450 8% $ 375 7% General and administrative (GAAP) $ 409 7% $ 412 7% $ 448 8% Less: Stock-based compensation (35) (36) (37) General and administrative (non-GAAP) $ 374 7% $ 376 6% $ 411 7% Total costs and expenses (GAAP) $ 3,640 70% $ 3,841 67% $ 3,625 66% (281) (286) (277) Less: Stock-based compensation Total T t l costs and expenses (non-GAAP) t d ( GAAP) $ 3,359 3 359 65% $ 3,555 3 555 62% $ 3,348 3 348 61% (1) Percentages based on GAAP revenues of $5,186 million in Q1'08, $5,701 million in Q4'08 and $5,509 million in Q1 '09. 9
  • 10. Table 2 - Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures Operating Operating Operating Margin Margin Margin (1) (1) (1) Figures in millions except per share amounts Q1'08 Q4'08 Q1'09 Income from operations (GAAP) $ 1,546 30% $ 1,860 33% $ 1,884 34% Add: Stock-based compensation Stock based 281 286 277 Income from operations (non-GAAP) $ 1,827 35% $ 2,146 38% $ 2,161 39% Net income (GAAP) $ 1,307 $ 382 $ 1,423 Add: Stock-based compensation (net of tax) 230 221 213 Add: Impairment charges related to certain equity investments (net of tax) - 1,013 - Net income (non-GAAP) N ti ( GAAP) $ 1,537 1 537 $ 1,616 1 616 $ 1,636 1 636 Net income per share - diluted (GAAP) $4.12 $ 1.21 $ 4.49 Net income per share - diluted (non-GAAP) $4.84 $ 5.10 $ 5.16 Shares used in per share calculation - diluted 317 317 317 (1) Percentages based on GAAP revenues of $5,186 million in Q1'08, $5,701 million in Q4 '08 and $5,509 million in Q1 '09. 10