Social Next: Collaboration, Communication, Integration
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Where is social media for school communications headed next? We're becoming more sophisticated, we're using more multimedia, we're curating interesting information for our parents. A look at trends best practices, and ways to corral, monitor and track your social media.
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Social Next: Collaboration, Communication, Integration
- 1. SOCIAL MEDIA NEXT: COMMUNICATION, COLLABORATION, INTEGRATION Evelyn McCormack CheSPRA 2013
- 2. WHERE YOU CAN FIND THIS SLIDESHOW www.slideshare.net/evelynmccormack If you’re tweeting today, use the registered hashtag: #chesprasocial and @evelynmccormack You can also follow tweets about today’s workshop by going to: http://twubs.com/chesprasocial/ticker
- 3. NSPRA SOCIAL MEDIA ON GOOGLE+ Plus..google.com SWB Social Media Community on Google+ Create Google+ account & search for NSPRA Social Media. Or I will invite you if you’re on Google+
- 4. “More and more, this is how news will be transmitted: not in the morning paper or the evening news, but constantly and instantaneously. Schools can either dive in now, or struggle to catch up later on.” – Dorie Clark, Forbes
- 5. SO WHAT’S UP AHEAD?
- 7. More engagement = more work Photo albums, photos, videos A move toward advocacy & curation Linking/integrating your social media sites. Viral “sharing tools.”
- 8. Social media “mashup”/feed pages. Multiple school sites & administrators tweeting Pinterest & Instagram Analytics & Insights Did I say “more work?”
- 11. Use photo albums and videos to engage your fans.
- 15. LOOK BEYOND YOUR OWN BORDERS
- 16. Become a curator of information.
- 18. EVERYONE WANTS IN… Is your supt on Twitter?
- 20. BUT WAIT – THERE’S MORE… Individual schools Principals
- 21. GET EVERYONE TWEETING IN ONE PLACE
- 23. Photo credit: awkwardfamilyphotos.com INTEGRATION – ONE BIG, HAPPY FAMILY
- 24. FACEBOOK TO TWITTER APP www.facebook.com/twitter
- 26. TWITTER TAB FOR FACEBOOK https://apps.facebook.com/twitter-tab-app/
- 27. THIRD-PARTY TABS ON FACEBOOK Search for the YouTube tab application on Facebook. Click on “Go to App” button
- 28. Click on “Install Application” button You can also install Pinterest, Instagram & Flickr tabs.
- 29. Next panel will include dropdown of pages you administer. Choose page where you want to install app & generic YouTube tab will appear on your Facebook page. Click on “administrator panel” bar & this box will appear. Fill in the name of YouTube channel & save settings.
- 31. YOUTUBE TO FB AND TWITTER Share your activity with your FB, Twitter accounts Go to Account Settings, choose Activity Sharing
- 33. THE NEW FACEBOOK INSIGHTS Different tabs allow you to check overview, likes, reach, visits, posts, and people
- 34. Paid $5 to “boost” this post. The reach went way up, but engagement was not great. Pink denotes likes, comments and shares. Blue denotes clicks on a post
- 35. Click on your FB “Likes” button to get a quick snapshot and to see most popular week, where most likes are coming from, most popular age range, total likes, etc.
- 36. DEFINITIONS Reach measures how many people have seen your post. With some paid support, a post’s reach can increase exponentially. Engagement indicates interactions beyond just views. Includes all clicks, comments, likes and shares. The more people engage with a post, the more likely the post will appear in their newsfeed and be viewed by their friends. Posts with highly engaged users are more likely to indicate loyalty. Engagement means a follower is
- 39. www.addthis.com
- 40. Create an account, then grab the html code they give you, and paste at bottom of your news stories.
- 41. PINTEREST FROM TOWN CRIER TO CURATOR
- 46. BLENDED PAGES
- 47. HARVARD U SOCIAL MEDIA PAGE
- 49. NMH SOCIAL
- 52. HOW TO USE INSTAGRAM • Spotlight school activities, recognize student & staff achievements, announce positive news • Show sneak peaks and behind-the-scenes looks at familiar subjects • Try a hashtag photo contest • It’s more difficult for Instagram users to stumble on your account. So need to promote more actively. • Connect Instagram to your Twitter feed & Facebook page. (Business page on the Instagram site has tips). • Tag schools/locations where you take photos. Check out other photos tagged at your schools and hit “like” on appropriate photos from students, parents, staff. Leads active users to discover you.
- 53. PARK HILL (MO) SCHOOLS
- 54. THE MARET SCHOOL
- 55. #FOLLOWTHEFROG
- 57. TEMPLE MADE
- 58. BUILDING A BRAND AND A CULTURE
Notas del editor
- ----- Meeting Notes (11/5/13 15:04) -----I know that my districts suddenly became interested in social media and mobile apps after Hurricane Sandy.
- Fairfax County Public Schools on Flickr. Note the number of photos that have been uploaded.
- Valhalla UFSD first day of school photos for one school. One sure fire way to engage parents. They emailed photos.
- Ossining Spotlight on Technology and Olweus. Promoted on Facebook and Google Drive outreach. See next slide.
- Dobbs Ferry SD’s posts look beyond their own borders. They become more than promoters, but curators as well. Here, they have posted an article from The Atlantic about a father who did his own child’s homework for a week, and another link to a letter from the SED Commissioner about Common Core. They’re curating interesting information geared toward their fans’ needs, not just reporting news from the district.
- Prince William County schools posted this recently about the safety of school buses and then made the My Choice Their Ride photo their cover photo on their FB page. Here, you can see that they explained it.
- SUPT OF SCHOOLS IN MONTGOMERY COUNTY, MD. IT ALL COMES FROM THE TOP. THERE ARE SUPTS NOT INTERESTED AT ALL, SUPTS THAT GRUDGINGLY DO IT, OTHERS THAT LEAD THE PACK.
- These are Twitter pages maintained by some of our districts, but you can see a trend here. High school principals and superintendents, with their own voices, are now opening their own Twitter feeds to spread good news about their schools. The press doesn’t really exist anymore. This is about controlling your own message, and that’s important and so easy to do now. We have a lot of districts that are doing multiple Twitter accounts, with superintendents and most school principals now communicating through their own Twitter accounts.
- SO, ARE YOU THERE YET? PAPILLION LA VISTA IS THE KING OF THE FACEBOOK PAGES, WHERE EVERY INDIVIDUAL SCHOOL NOW HAS A FACEBOOK PAGE. FOR YOU, THIS MIGHT BE A STAFFING AND MAINTENANCE ISSUE. IT HELPS TO HAVE A STRATEGIC SOCIAL MEDIA PLAN TO DO THIS. DECIDE HOW OFTEN YOU WILL POST TO THESE SITES. I DON’T THINK THAT THIS DISTRICT DOES MUCH WITH TWITTER AND YOUTUBE, HOWEVER. BUT THEY DO HAVE A STRATEGY AND THEIR COMMITMENT WAS TO DO FACEBOOK WELL. I ADMIRE THAT. THEY DON’T SUFFER FROM THE SHINY NEW OBJECT SYNDROME.
- The Tarrytown YouTube tab. Both social media channels are connected using the YouTube tab.
- Add this or sharethis can be a friend to you. People share news items from your website onto their social media sites. You can also look at their analytics to see which news items went viral and were shared.
- Pinboard from Salsbury. Great Ideas for Families. Summer ideas for family night, silly science experiments, the local Renaissance Faire, etc.
- Notre Dame High School in Easton, PA. Their driver’s edpinboard.
- This is called Smashup, and we purchased this tool so that we could have all our social media in one place. You can see our Facebook updates, Twitter, updates, Flickr photos, YouTube channel and Pinterest boards on here (or least part of them). The page refreshes in real time, and we change out the featured school to include schools in our area on social media.
- Instagram is where your students will be. And the act that it integrates with Twitter is important. We’re not there yet, but getting there.
- PRIVATE INDEPENDENT SCHOOL THAT USES INSTAGRAM WELL.
- IN AUGUST 2012, THE UNIVERSITY PUT OUT A CALL FOR FORMER AND CURRENT STUDENTS TO SEND IN INSTAGRAM PHOTOS THEY BELIEVED ILLUSTRATED THE THEME, “TEMPLE MADE.” BETWEEN AUGUST AND OCTOBER, MORE THAN 1,000 IMAGES OF STUDENTS, FACULTY, CAMPUS SPOTS, ATHLETICS AND DOWNTOWN PHILLIE WERE SENT IN. THE UNIVERSITY TOOK THOSE PHOTOS AND CREATED A VIDEO, TEMPLE MADE.