Home Furnishings Ecommerce Platform Short Pitch 2024
Adina Madularea
1. A peek inside the Social Networks in Romania (Twitter, Facebook, HI5)
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5. Blog owners (have a point of view to share)-Focused on networking ?! (no overlap) How do the Facebook users see them? How do the HI5 users see them?
6. Twitter users: self-perception 5 On Twitter is the individual always connected and up-to-date Information is their reason to be! Oriented towards achievement and self-development Twitter is for them an efficient tool for… …problem solving …offline socialization by organizing ad-hoc events and offline meetings …promoting one’s opinions and ideas Expect to find on Twitter straightforward communication, “breaking news” and practical information!
11. Focused on belonging and sharingHow do the HI5 users see them? How do the Twitter users see them?
12. Facebook users: self-perception 8 On Facebook is “the network that matters” “It is my private area that I am controlling” “sharing common interests” Moments of relaxation Facebook is for them a tool used for… …self-image management …virtual entertainment … promoting good causes Expect to find on Facebook information from private and entertainment area related to their interests!
16. HI5 users: self-perception 12 “HI5 is like New York – heterogeneous, diversified, brightness and misery together! But, for all, HI5 means entertainment in different forms!” For older users, “HI5 is already a routine” and “represents the nostalgia for adolescence years” For younger users, “HI5 a tool for over-promoting self-image and self-praise” Expect to find on HI5 entertainment and attention!
17. HI5 users perceived by Twitter and Facebook users 13 For Twitter users they are not-ok people – “indecent” and “shallow” (“HI5 is the place for cocalari, pitzipoance”) Facebook users are more tolerant – “shallowpeople for whom their ego and (low-quality, cheap) entertainment matters”
18. Instead of conclusions… 14 DEVELOPMENT Accomplishment Inspiration Tolerance Adventure Independence Virtue ORIENTED TOWARDS THE OTHERS SELF-ORIENTED Conformism Self-indulgence Power Caution Belonging Dependency STABILITY * Note: The “wheel of values” is a model which helps create typologies. It implies putting social behaviour, personality, values, and emotions of the users on a 2-axis system built on the basis of universally-valid values: STABILITY – DEVELOPMENT vs. SELF-ORIENTED – ORIENTED TOWARDS THE OTHERS/ ALTER - ORIENTED.
![Objectives & Methodology 2 ,[object Object],Phase 1: a blog with users* of different social networks, aimed to collect information regarding perceptions and usage of the social networks Phase 2: asking experts’ opinion about current status and trends of social networks in Romania Phase 3: 3 focus groups with users of the three social networks * Users of social networks: men and women, aged between 18 – 30 y.o., using actively one of the three social networks (Twitter, Facebook, HI5) HOW AND WITH WHOM? WHAT? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)