The singular purpose of exhibiting at any event is to get leads and reach out to wider audience.But how to scale up the lead acquisition? How to convert leads into customers? How to measure ROI while exhibiting at multiple events? How to send prompt and tailored follow up? App like event2mobile Exhibitor Edition (EE) can help in lead retrieval and quick, tailored follow-up of the leads.

2. Get in touch:
www.event2mobile.com
www.twitter.com/event2mobile
www.facebook.com/event2mobile
contact@event2mobile.com
Varun Kashiv
Director - Business Solutions USA
For a Quick Chat with Varun in Twitter: @VKashiv
Joining with Varun, are:
Mihir Shah
Product Manager
Stephen Blandon
Senior Mobile Consultant

3. Our Global Presence
Email: contact@event2mobile.com
168 Robinson Road,
#12-01 Capital Tower
Singapore 068912
Phone: +65 8428 4499
22 Cortlandt Street, Suite 1635
New York, NY 10007
USA
Phone: +1 800 385 1422
Faraday Wharf,
Innovation Birmingham Campus,
Holt Street, Birmingham Science Park
Aston,
Birmingham, B7 4BB
Phone: +47 46577716
SINGAPORENEWYORKUK

4. Difficulties in Lead Follow-Up
Source: 2010 Sales Lead Survey by EXHIBITOR
98% of exhibitors
collect sales leads at the
trade shows and events
Less than 70%
have any formalized plan
to follow-up leads after the show

5. Difficulties in Lead Follow-Up
Source :2010 Sales Lead Survey by EXHIBITOR
34% of exhibitors have a formal lead-scoring or lead-ranking process
Only 47% of companies track leads generated at trade shows and events
throughout the sales cycle

6. Ways to Collect Lead Information
Survey indicated
➔ large number of exhibitors still rely
on fishbowl method of collecting
business cards
➔ Those who use lead retrieval app,
more than 70% rent it for some time
during event
Source :2010 Sales Lead Survey by EXHIBITOR
Image source: http://slma.podbean.com/

7. 10 Must-Dos for Lead Management
1. Record lead details
2. Send prompt follow up mails after booth visit along
with collateral like brochure, white paper
3. Try to set-up meetings / appointments while engaging
visitors at the booth & send calendar invites
4. Rank or qualify leads
5. After event follow-up email should be tailored
specifying show & lead name

8. 10 Must-Dos for Lead Management
6. Follow up mails should not be rehashed
press releases
7. Send white paper, ebook or interesting links during
follow-up mails
8. Keep 2-3 options available for - Demo, collateral,
subscription to newsletter
9. Follow up calls should not start with sales pitch but
reference to event conversation
10. Make a proper nurturing program for next 3 months

9. Mobility Solution for Lead Retrieval
Quick way to
keep record
Scan the business
card or QR code
Prompt, tailored mail to
the lead after the visit
No loss of dataEasy to qualify leads

10. Benefits for Exhibitors from event2mobile EE
➔ Go Green
➔ Showcase product collaterals
using the app

11. Benefits for Exhibitors from event2mobile EE
➔ Scan business cards or QR codes
➔ Save the record
➔ Record is not lost

12. Benefits for Exhibitors from event2mobile EE
➔ Send prompt mail to leads
after booth visit
➔ Send collaterals
➔ Helps in brand recall value

13. Manage Reports, Templates from CMS
➔ See reports on leads in CMS
➔ Help to qualify leads
➔ Manage email template,
collateral, theme of app
through CMS

14. Case Study: COGNIZANT
Highlights:
1. Exhibitors were able to upload and showcase their
latest marketing collaterals in digital format on iPads
using event2mobile EE
2. Exhibitors were able to scan QR codes off attendee
badges using e2m EE and save and download these
leads in REAL TIME
3. Exhibitors were able to send instant followup emails
including their marketing collaterals as attachments to
all their leads directly while interacting with them using
the event2mobile EE app
4. Exhibitors recorded a total of around 350 leads in a 2
hour session
Cognizant a Global technology giant wanted to provide their partners with the latest state
of the art lead retrieval system at their annual GAPS summit in Orlando, FL.

15. Case Study: TD Ameritrade- Self-Service Kiosk
Highlights:
1. Client used event2mobile EE’s self service Kiosk
mode to showcase their marketing collaterals
2. Attendees could scan their business cards directly
on the app in order to receive the marketing
collaterals in instant emails
3. Over 600 attendees scanned and downloaded
collaterals from the Kiosk
TD Ameritrade a leading brokerage firm wanted to provide their attendees an easy
way to get access to their marketing collaterals by browsing on self service kiosks
powered by event2mobile EE

16. event2mobile clients