Event data can be one of the most valuable resources for #eventprofs but it's not always easy to understand. "Beyond the Numbers: How to Decipher Event Data" will help shed some light on the topic.. We will cover: 1) How to setup your event to maximize ROI 2) How to turn analysis into action 3) 5 ways to master MS

1. Beyond the Numbers
How to Decipher your Event Data
alexlitoff | CLIENT SERVICES
brennanmcreynolds | COO & EARLY BIRD
the webinar will begin shortly
@EVENTFARM |
#EFWEBINAR

2. What will you learn today?
1. How to think about event data
2. Asking the right questions of your data
and turning the answers into action!
3. 5 ways to master MS Excel for events

3. How to think about data:
Data Integrity
1. Your output is only as good as your input
2. Plan, plan, plan!
1. What info are you going to need?
2. What info do you currently have?
3. What will you need to collect along the way?
4. How are you going to collect the info you still
need?

4. Are you asking the right questions?
“Knowledge isn’t power until it is applied.” – Dale
Carnegie
1. Keep the goal of your event in mind
1. How do you measure success?
2. If it doesn’t align with your goals, then don’t let it
bog you down!
2. When addressing problems… look for causes, not
symptoms
3. Take your time and think critically…the wrong
question leads to the wrong answer
4. Make sure your data drives action!

5. 5 ways to master MS Excel for events
Let the Excel trickery begin…
1.
2.
3.
4.
5.
Auto-Filter
Quick and Dirty Math
Totaling Off a Filter
Text to Columns
Holy-Macro!

6. Do you have ANY
questions?
Please type any and all questions that you have into the
“GoToWebinar” questions field…

7. Thank you for your time!
This webinar will be available online
shortly