Shaun Hudson's slides from dmsso17

1. Putting your Business on the Map with Google Maps API’s,
Innovation & Build what's next with Ancoris - The Power of
Google Cloud
Shaun Hudson
Google Maps Business Manager, Ancoris

3. Who are Ancoris?
@ShaunATAncoris
@Ancoris

4. IYADWYHADYWAGWYHAG

5. Work the way you
live….

6. Innovation through location -
more than just a map

7. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL7

8. Maps are an essential part of our lives

9. 10 milliseconds
lag
20% of searches on
Google.com are
looking for local
information
80%
of mobile searches
are done using
Maps
1 billion
users each
month
More than
100 million
POIs
200 million
mobile users each
week

10. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL10

11. Paper maps
300 Years
Google Maps,
MapQuest,
Yahoo! Maps
20 Yrs
Real-time
traffic
10 Yrs
Innovation
Static Digital Dynamic
1 2 3
Predictive
5
Machine
Learning
Intelligent
4
Billions of
connected
devices
1 - 3 Yrs?
Intelligent
4
Billions of
connected
devices
1 - 3 Yrs?
Predictive
5
Machine
Learning

12. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL12

13. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL13
Maps &
Imagery
Directions
& Distance
People,
Places &
Things
Visualisation

14. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL14
Location Services
Advanced
Geofencing
& Safety
Internet
of Things
Location
Sharing

15. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL15
Movement Optimisation
Asset
Tracking &
Navigation
Real-time
Movement
Advanced
Routing
Algorithms

16. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL16
Location Intelligence
Historical
Data
POI
Information
Machine
Learning

17. What is your location strategy?

18. APIs for every platform
Javascript
API
Street View
Image API
Static Maps
API
Embed API
Geolocation
API
Elevation
API
Time Zone API
Distance
Matrix API
Roads
API
Places
API
Directions
API
Geocoding
API
Web Services
Web
Android
iOS
Android APIPlaces API for
Android
SDK
for iOS
Places API for
iOS

19. Back in the heady days of 2000,
Netflix had 300,000 subscribers
and was losing money. Reed
Hastings flew to Dallas and met
with Blockbuster, offering them
49% of the company.
Blockbuster weren’t interested.
At that time, they didn’t see a
threat from digital media.
Hastings flew home and set to
work promoting Netflix to the
public as the friendly rental
underdog.
By 2007, when Netflix began
streaming movies and TV
shows, it had all but won the
rental war. With over 31 million
subscribers today, they first
re-invented dvd rental and are
now re-inventing television

20. Use Case Examples

21. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL21
Brand Framework – Defining the Components
350%
More likely to
request an
insurance quote
40%
of people type
more than one
address
7 min
How long people
stay on the
website
Connecting people to personalized
insurance quotes with GoodHome
“GoodHome is more than informative,
it’s compelling.”
– Elizabeth Schreier, Director, Allstate

22. © 2016 GOOGLE | GOOGLE MAPS APIS | CONFIDENTIAL22
Brand Framework – Defining the Components
Enhanced customer experience, security and
fraud detection
Real-time view
of spending
Including location
of spend
Insights
where, who and
what transactions
Experience
New generation of
banking and
customer
experience

23. LOCATION INNOVATORS
Driving you to be a better driver -
Driveflo
Goal: To collect and offer driver
behaviour information to utilise in
quotes and underwriting
Solution: Gamified experience means
the application is used multiple times
per day, competitive driver rewards
offered
Impact: High use application allowing
vital derived location intelligence data
to be used by numerous Insurers, high
customer usage and engagement

24. ● Panoptica Media
● DPD
● Ground Control
● Next
● Primark
● Tesco
● Canada Life
● Prudential
● Just Eat
● Uber
● Marinetraffic.com
● Deliveroo

25. Best Practises

26. Mobile first

27. Optimise design and
user experience
● Optimise customer experience and
journey
● Minimise clicks
● Relevant easy to find information
● Use Google Platform
● 50 % traffic increase on desktop, 100 %
for mobile

28. Where are my stores
closest to me now?
Easily identify the customer’s
position and the selling points
next to him.

29. Google Places to
improve search
Use ‘autocomplete’ to help
consumer find postcode /
address

30. Using Google Maps to
drive customer footfall
Leverage multi-modal
directions and traffic to route
customers

31. Filter results
Customer finds appropriate
stores for their needs

32. Using Streetview to
show venues & drive
footfall
Also use Business
Streetview for virtual tours
inside of venues

33. Remove advertising
& competitors
remove competitor
advertising, promotions
and listings on the Google
Map

34. Google Confidential and Proprietary
Search results by road network distance & time
Road Network - distance and time / public transportSW15 1NB - As the crow flies
1
2
3

35. Product locator
Show stock availability in
stores
Empower Users
Reduce disappointment
and missed sales
opportunities

36. Journey / commute
planner
Find best store to visit on
commute or journey
Use ETA and traffic

37. Use locator to drive footfall - offers and incentives

38. The Google Cloud Platform

39. Questions?