Use this worksheet to help you create messages that will reach key groups in your communications efforts. It will walk you through thinking about how you will contact those groups, what barriers you may face in reaching them, and how to overcome those barriers.

1. Developing Recruiting Messages Worksheet
1. Brainstorm groups you’d like to participate.
Examples:
o Parents
o Formal and informal leaders
o Teachersand school administrators
o Civicclubsor social groups
o Social service providers
o Faithcommunity
2. Identify3-4 keygroups you’re goingto target
Group1: Group 3:
Group 2: Group 4:
3. Whoare the key people or organizationswe have access we don’t have a point of contact
now, who do we needto getin touch with?
Group 1:
Group 2:
Group 3:
Group 4:
o Refugees
o Businesses
o Young people
o Seniorcitizens
o Immigrants

2. 4. What are the challengesorbarriers to reachingthese groups?
Group 1:
Group 2:
Group 3:
Group 4:
5. What are some strategieswe can use to overcome those barriers?
Group 1:
Group 2:
Group 3:
Group 4:

3. 6. What cultural considerations do we need to be aware of when communicating a message to
these groups?
Group 1:
Group 2:
Group 3:
Group 4:
7. What are the messageswe want to conveyto these groups?
Group 1:
Group 2:
Group 3:
Group 4: