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Keynote from Futureproof 2009 on the future of mobile data and business
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Futureproof Keynote, Dec 09
1.
The Future of
Mobile Services Alex French Bitbuzz
2.
3.
1997
4.
1997 Voice
SMS GSM data
5.
It’s all about
network 1997 Voice SMS GSM data
6.
It’s all about
network 1997 2002 Voice SMS GSM data
7.
It’s all about
network ent t con 1997 2002 Voice SMS GSM data
8.
It’s all about
network ent t con 1997 2002 Voice WAP SMS Ringtones GSM data
9.
It’s all about
network ent t con 1997 2002 2007 Voice WAP SMS Ringtones GSM data
10.
It’s all about
network ent t con 1997 2002 2007 Voice WAP 3G SMS Ringtones GSM data
11.
It’s all about
networknetw or t (we m k en ean i t t this on time ) c 1997 2002 2007 Voice WAP 3G SMS Ringtones GSM data
12.
It’s all about
networknetw or t (we m k en ean i t t this on time ) c 1997 2002 2007 2012 Voice WAP 3G SMS Ringtones GSM data
13.
It’s all about
networknetw or t (we m k en ean i t t this on time ) c 1997 2002 2007 2012 Voice WAP 3G ? SMS Ringtones GSM data
14.
Content and access
don’t mix
15.
Content and access
don’t mix
16.
Services vs network
17.
Services vs network
Services/content provided by the network
18.
Services vs network
Services/content provided by the network
19.
Services vs network
Services/content provided by the network Services/content provided over the network
20.
Services vs network
Services/content provided by the network Services/content provided over the network
21.
22.
$2
23.
24.
25.
Mobile access “soup”
3G Wi-Fi Wi-Max EDGE
26.
Speed vs Quality
27.
Speed vs Quality
The Irish Mb
28.
Speed vs Quality
The Irish Mb In Ireland, “Up to 3Mbps” ~= 700kbps
29.
Speed vs Quality
The Irish Mb In Ireland, “Up to 3Mbps” ~= 700kbps AT&T vs Verizon vs Sprint
30.
31.
Control
32.
Control
33.
Control
34.
Control
$$
35.
The opportunities
36.
The opportunities Services!
37.
The opportunities Services! Now anyone
can be Bill Gates!
38.
The opportunities Services! Now anyone
can be Bill Gates!
39.
The opportunities Services! Now anyone
can be Bill Gates! Wold-class distribution for free
40.
Access methods
41.
Access methods GSM 9.6kbps EDGE
236kbps GPRS 60kbps 3G 3Mbps HSPA 14Mbps LTE 100Mbps (forecast)
42.
Access methods GSM 9.6kbps EDGE
236kbps GPRS 60kbps 3G 3Mbps HSPA 14Mbps LTE 100Mbps (forecast)
43.
Disruptive access
Wimax 2-20Mbps+ (today) Wi-Fi 10-300Mbps (today)
44.
Devices - the Goldilocks
problem Text Netbook? Tablets? Dick Tracy watches?
45.
Key questions How fast
is the connection? Who controls the experience? What’s the killer device format? Who pays?
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