1. Evolution now working with Research Now to conduct a syndicated study
amongst UK SMEs on the Commercial Insurance market
Evolution, utilizing Research Now's opinion panels, is conducting a syndicated study on how UK
small and medium enterprises (SMEs) view and purchase commercial insurance.
The SME commercial insurance market is a relatively under-researched area, though there is
considerable interest in a segmentation of the market's customers, coupled with the ongoing
tracking of trends. For insurers and brokers, this study will provide critical insight into the needs,
beliefs and insurance purchasing patterns of SMEs in the UK. This, in turn, will inform key elements
of their marketing strategy including target marketing, product offerings and features, communication
strategies, distribution choices, and e-commerce strategy. The final report will be available in
Q1 2011.
"By collaborating with Research Now on this study, we are providing key decision makers with
more strategic information in a hard-to-reach market," said Jennifer Del Carlo, co-founder of
Evolution. "Their ability to reach SMEs through online surveys, coupled with our expertise in
customer segmentation, profiling and activation strategies, will provide insurers and brokers
with the market-leading insights they need to develop effective growth strategies."
"This new relationship with Evolution is one of a number of collaborations we are working on
to unite agency subject expertise with our strengths as the leading global online fieldwork
provider," adds Michael Mayers, director of partnerships at Research Now.
"We are excited about the opportunity to work with Evolution and further equip them with the
resources to deliver actionable insights about SMEs' needs and requirements in the
commercial insurance sector."

2. About Evolution
Evolution is a joint venture between DVL Smith and DGL Consulting. Evolution's model
provides a practical solution to organisations seeking insights to grow their businesses
- focused outputs at a fraction of the usual cost. We rely primarily on a syndicated model,
incorporating primary and secondary research and analysis, but also drawing on the strategic
expertise of our consultants. For more information, visit http://www.evoinsight.com.
About Research Now
Research Now is the leading global online sampling and online data collection company.
With over 6 million panellists in 37 countries worldwide, Research Now enables companies
to listen and interact with real consumers and business decision makers in order to make
key business decisions. Research Now offers a full suite of data collection services, and
operates the Valued OpinionsT Panel and e-Rewards® Opinion Panels. The company
has a multilingual staff located in 22 offices around the globe and has been recognized for
three consecutive years as the industry leader in client satisfaction.
Visit http://www.researchnow.com to learn more.
We look forward to hearing from you.
Jennifer Del Carlo Michael Mayers, Director, Partnerships
Director, Evolution Research Now
jen.delcarlo@evoinsight.com mmayers@researchnow.com
+44 (0)208 906 6775 +44 (0)207 921 2485