Life Technologies implemented a cloud-based translation solution with Cloudwords to improve their global content management and localization processes. This helped Life Technologies establish governance over their translation strategy and budget, standardize their content management workflow, and leverage existing translations to reduce costs. The solution integrated Cloudwords' translation API with Life Technologies' CMS to automate translation workflows. This provided local teams direct access and control over translated content while improving search and reducing technical issues. The new process is expected to optimize Life Technologies' global content delivery and further innovation.

1. Customer Story:
Life Technologies
A journey with Life Technologies to innovate,
optimize & reduce inefficiency
Presented By
Michael Meinhardt, Founder of Cloudwords
Blair Hardie, Sr. Product Manager, eBusiness, Life Technologies

2. RETURN ON INVESTMENT?
• What are you measuring – global
revenue, project cycle times?
• What’s your benchmark and goal?
• How is your translation process
improving?
• Where’s the data?

3. BENEFITS OF CLOUD COMPUTING
• Anywhere, anytime, on any device
• Near zero implementation cost
• Near zero IT involvement
• Multi-tenant benefits
• Instant provisioning
• Low TCO

4. THE HUMAN FACTOR

5. INTEGRATION AND AUTOMATION
• AUTOMATE!
• Expose APIs to create a seamless flow of data
• Connect CMS, Source Control, etc.
• Let customer or 3rd party developers enhance your solution

6. 6 | Life Technologies™ Proprietary and Confidential 9/4/2013
CLOUD INNOVATION CONTINUES
Blair Hardie, Sr Product Manager, eBusiness
Life Technologies is a global biotechnology company providing
innovative products and services in the fields of scientific
research, genetic analysis and applied sciences.
• Approx. $4 billion revenue
• 50,000+ Products
• 180 Countries

7. 7 | Life Technologies™ Proprietary and Confidential 9/4/2013
A NOT ENTIRELY UNEXPECTED JOURNEY
TO AN OPTIMIZED LOCALIZATION MODEL
Photo: The Hollywood Archive

8. 8 | Life Technologies™ Proprietary and Confidential 9/4/2013
WHAT PROBLEMS TO SOLVE?
 Strategic Issues
− No clear ownership
− Lack of strategy and over-arching process
− Poor clarity on translation spend and ownership of budget
− Questions regarding true value of translation
 Technology Issues
− Multiple systems in place not designed or optimized for translation process
− Lack of content ‘ownership’ where translated content not stored in Life
Technologies’ data repositories
− Not meeting the needs of the local teams
− Site performance issues

9. 9 | Life Technologies™ Proprietary and Confidential 9/4/2013
HOW TO SOLVE THE ISSUES?
 Strategic Requirements
− Clearly define translation strategy
− Create framework and cross-functional governance team for ongoing strategy
− Define how translations are funded
− Publish policies on managing translation
− Define a core set of KPIs to measure success
 Technology Requirements
− Standardize and simplify the content management process and workflow
− Enable local content authors with direct control over translated content
− Support a multi-translation vendor model
− Improve search integration
− Leverage our existing translations to drive down cost

10. 10 | Life Technologies™ Proprietary and Confidential 9/4/2013
ESTABLISH FACTS & BEST PRACTICES
 Survey internal and external
stakeholders
− Customer Insights/Usability studies
 A/B Test – obtain data
 Market research
 Create Cross functional
leadership group
 Develop model for funding
translations org-wide
 Create Translation Feasibility
Analysis
− The “what, where, why, when, how”?
Globalization
Steering
Committee
Executive
Sponsor
Regional
Marketing
Global
Marketing
eBusiness
LegalHR
Product
Mgmt
Regulatory
R&D /
Product
Design
Content
Type
Items (examples) Owner % budget
allocation
Technical Manuals
Protocols
Product Information
Product
Management
30
Core
Marketing
Brochures
Web Marketing Content
Global
Marketing
30
General
Marketing
Promotions
Banners
Locally created content
Regional
Marketing
20
Core Web Navigation
Labels/Buttons
Error Messaging
eBusiness 20

11. 11 | Life Technologies™ Proprietary and Confidential 9/4/2013
DEVELOP A GLOBALISATION FRAMEWORK TO
IDENTIFY NEEDS
$500k-1M+
$50K
$100K
$250K
80K p.a.
+
3 FTE
+
QC
Premium
- Commerce
- (More) Product Info
- (More) Marketing
Enhanced Basic
- Commerce
- Product Info
- Marketing
Basic
- Commerce
Run
Rate
Initial
set up
Ultimate
- Full site
200K p.a.
+
4+ FTE
+
QC
20K p.a.
+
1 FTE
+
QC
40K p.a.
+
2 FTE
+
QC
No
translation
Potential models & cost for translation

12. 12 | Life Technologies™ Proprietary and Confidential 9/4/2013
BUILD A FOUNDATION FOR CONTENT
MANAGEMENT & TRANSLATION
 Develop global site node
structure
− Customized the Multi Site Manager
model to fit our needs
 Utilize Live Copy/Rollout
− Set up Rollouts to minimize
dependency on local authors
 Developed Regionalized
Components
− Simplify the content creation process
for local authors

13. 13 | Life Technologies™ Proprietary and Confidential 9/4/2013
CQ CONNECTOR + CLOUDWORDS SOLUTION
 Custom CQ 5 / Cloudwords
connector built on the
Cloudwords open API
 Translation workflows built
natively within CQ and tightly
integrated with Cloudwords
 Intuitive interface for authors
to initiate translation projects
for multiple languages and
pages
 Extension of CQ 5 Translate to
support resource bundle
translation and future
syndication to other systems

14. 14 | Life Technologies™ Proprietary and Confidential 9/4/2013
CLOUDWORDS MODEL @ LIFE
Constantly
measure
project KPIs
Cloudwords
Web
(CQ)
Translation
Agencies
(market place)
1
2
3
Other LT org functions
Centralized
TM

15. 15 | Life Technologies™ Proprietary and Confidential 9/4/2013

16. THE FUTURE
• 2013 – 2030: Companies will begin to truly utilize technology that delivers ROI
“now”, not in 5 years – love the Cloud philosophy! The world will continue to
evolve and companies will continue to bring innovative strategy and technology
to market.
Here is a glimpse into the not so distant future:
• There will be zero communication barriers, regardless of language.
– My 3 year-old will be connecting with China, speaking English, while they
are speaking Chinese.
• Global citizens anywhere in the world will be able to have access to the same
literature, books and texts – in any language, from any device, anytime.

17. MASSIVE OPPORTUNITIES
• Global Collaboration and Communication will solve the world’s biggest
challenges:
– Cancer will be solved by a cross collaboration between countries
– Dimension/Alzheimer’s will be solved by global research
– AIDs/HIV will be solved by improved education and communication
– Stem cell research will be improved dramatically by cross regional teams
– Hunger and the right to fresh water will be solved by better education

18. Thank you.
Michael Meinhardt | Founder
415.394.8003
Michael@cloudwords.com
@cloudwordsinc | www.cloudwords.com
Blair Hardie | Sr. Product Manager, eBusiness
blair.hardie@lifetech.com