See how Autodesk faired on their 2015 AEM initiatives. Talk about innovators pushing AEM in ways that will blow your mind...Autodesk is a leader in the AEM community and you will not want to miss this.

1. #evolverocks
COMMUNITY PROFILE: AUTODESK
BENJAMIN DELMAN
SHARAT RADHAKRISHNAN
RAMYA VIJAYAN
August 30, 2016

2. #evolverocks 2
Autodesk makes software for people who
make things. If you’ve ever driven a high-
performance car, admired a towering
skyscraper, used a smartphone, or watched
a great film, chances are you’ve experienced
what millions of Autodesk customers are
doing with our software.
ABOUT AUTODESK

3. #evolverocks 3
• Autodesk’s AEM Landscape
• In Product Messaging (IPM)
• Business Benefits
• Technical Details
• Q&A
AGENDA

4. #evolverocks 4
AUTODESK’S AEM LANDSCAPE

5. #evolverocks 5
3/2013
Autodesk.com
5/2013
Corporate DAM
8/2013
Autodesk University
11/2013
eStore
2/2014
Autodesk.org
4/2014
.COM to 5.6.1
7/2014
AU to 5.6.1
5/2015
eStore to 6.0
1/2016
IPM
12/2016
AEM to 6.2

6. #evolverocks 6
4 AEM Stacks
61 Sites
• Autodesk.com, Autodesk.xx
• Autodesk.com/store
• Autodesk University
• IPM
24 Languages
75k+ Pages
500+ Global Authors
AUTODESK’S AEM LANDSCAPE

7. #evolverocks 7
IN PRODUCT MESSAGING
WHAT IS IT?

8. #evolverocks 8
New way to message customers within our products
New path to purchase
Personalized, relevant experiences
Support and learning content
Enriched customer metrics
IN PRODUCT MESSAGING
WHAT IS IT?

9. #evolverocks 9
IN PRODUCT MESSAGING
MAYA LT: IPM

10. #evolverocks 10
IN PRODUCT MESSAGING
MAYA LT: IPP

11. #evolverocks 11
IN PRODUCT MESSAGING
MAYA LT: CART

12. #evolverocks 12
Adoption AEM
Drive subscription
Speed to market
Unified brand experience
Consistent reporting
IN PRODUCT MESSAGING
PROBLEM WE WERE TRYING TO SOLVE

13. #evolverocks 13
AEM has been used to market to our customers on Web, eStore, and Learning portals.
Autodesk’s biggest customer touch point is within our products. IPM now allows us to
message our customers any time they use our product.
Not just web. AEM content within product.
IN PRODUCT MESSAGING
FIRST VENTURE INTO AEM AND AUTODESK PRODUCTS

14. #evolverocks 14
TRIAL IPM
FIRST DAY

15. #evolverocks 15
TRIAL IPM
15 DAYS LEFT

16. #evolverocks 16
TRIAL IPM
EXPIRED

17. #evolverocks 17
TRIAL IPM
CUSTOMIZED

18. #evolverocks 18
TRIAL IPM
CUSTOMIZED

19. #evolverocks 19
TRIAL IPM
LOCALIZED

20. #evolverocks 20
IN PRODUCT MESSAGING
BUSINESS BENEFITS

21. #evolverocks 21
BUSINESS BENEFITS
PATH TO PURCHASE
Display Pricing in local currency
Integrate with In-Product Cart where applicable
On Geos/Products with no Cart, launch eCommere site in desktop browser
eCommerce site (AEM) to re-direct users to the right eStore product page
Enable Chat experience within the product for support

22. #evolverocks 22
We leveraged AEM ClientContext to deliver a highly personalized experience within
Autodesk products.
Account Attributes:
• Type of License (Trial/Student/Subscription)
• Account Status
User Attributes:
• Language
• Product
• Geo-location
• Industry
• Role (purchaser vs. user)
BUSINESS BENEFITS
PERSONALIZATION

23. #evolverocks 23
BUSINESS BENEFITS
PERSONALIZATION

24. #evolverocks 24
1. CONTEXT STORE
COMPONENTS
2. SEGMENT EDITOR
BUSINESS BENEFITS
PERSONALIZATION: HOW?

25. #evolverocks 25
3. CREATE SEGMENT CONTENT IN AEM CAMPAIGNS USING TEASER TEMPLATES
BUSINESS BENEFITS
PERSONALIZATION: HOW?

26. #evolverocks 26
4. USE TEASER COMPONENT TO DELIVER PERSONALIZED CONTENT
BUSINESS BENEFITS
PERSONALIZATION: HOW?

27. 27
MySQL
AEM
Author
6.0
LS
Vendor VendorVendor
Information
Architecture
& Content
Web Services
Layer (OSGi)
Supports AEM Dashboard for Localization
• Projects
• Jobs
• Deliverables
• Reports
Autodesk Localization Services (LS) System:
• Translation Memory
• World Server, Athena
• Vendor Management
Custom
Adapter
BUSINESS BENEFITS
LOCALIZATION IN 14 LANGUAGES

28. #evolverocks 28
PUBLISHING EFFICIENCY
BUSINESS BENEFITS
• Localization & Personalization  Exponential Growth in Content
• We had to build custom tools to address content creation challenges
Patterns
• Allows a select group of authors to define content templates and layouts
• These content templates & layouts are centralized for re-usability
• Reduced Development efforts
• Improved speed to market by 90% for common content experiences

29. #evolverocks 29
PUBLISHING EFFICIENCY
BUSINESS BENEFITS
• Localization & Personalization  Exponential Growth in Content
• We had to build custom tools to address content creation challenges
Custom Tools
• To bulk apply add meta-data tags to content & assets for personalization
• To bulk schedule pages, assets, campaigns for activation
• To bulk update pricing catalog

30. #evolverocks 30
IN PRODUCT MESSAGING
TECHNICAL DETAILS

31. #evolverocks 31
IPM: WORKFLOW
31
AEM
Author
AEM
Publish
Autodesk Product
Embedded
Browser
1. Cloud licensing app (CLIC) within
our products integrates with AEM
2. CLIC renders AEM content via
custom embedded browsers
HTML
HOW IS IT DIFFERENT FROM OTHER WEB IMPLEMENTATIONS?

32. #evolverocks 32
IN PRODUCT MESSAGING
AUTHORING EXPERIENCE

33. #evolverocks 33
• License Types
• Default vs. Industry Default
vs. Custom
• Days Left
• Content Size
IPM: AUTHORING EXPERIENCE
CONTENT FLEXIBILITY

34. #evolverocks 34
Typical Sling Request example:
https://ipm-aem.autodesk.com/en-US/3DSMAX/trl.html
- Single request maps to single Page
IPM Request example (Multiple options):
https://ipm-aem.autodesk.com/en-US/3DSMAX/trl.html?preTrial=yes&daysLeft=30
- Algorithm uses 10+ input parameters to decide which content to deliver in real time
IPM: TECHNICAL DETAILS
REQUEST PROCESSING

35. #evolverocks 35
• Adding a product automatically
enables global default licenses
and content
IPM: AUTHORING EXPERIENCE
PRODUCT CREATION TEMPLATE

36. #evolverocks 36
• Alternatively, product licenses
can be configured to use
industry specific default
content sets
• Ex. Entertainment,
Manufacturing, etc.
IPM: AUTHORING EXPERIENCE
LICENSE LEVEL CUSTOMIZATION

37. #evolverocks 37
• Content can be
customized for any
number of remaining day
combinations in a license
• Specify whether a
product should open
content in a small or
large window
IPM: AUTHORING EXPERIENCE
CONTENT CUSTOMIZATION BY REMAIN DAYS IN LICENSE

38. #evolverocks
Photo placeholder
38
• Product pages provide a
snapshot of all content
customizations
IPM: AUTHORING EXPERIENCE
CONTENT CUSTOMIZATION REPORTING

39. #evolverocks 39
Standard responsive design adapts to the
overall size of the viewport/screen.
With IPM, the responsive design adapts
only to vertical breakpoints. Specific
viewport sizes are determined by the
product itself.
Tested using product emulators.
IPM: TECHNICAL DETAILS
VERTICAL BREAKPOINTS
Large
Small
Micro

40. #evolverocks 40
Q & A

41. #evolverocks
THANK YOU!

42. #evolverocks 42
ABOUT US
Phone
415.675.8221
LinkedIn
www.linkedin.com/in/benjamindelman
Mail
benjamin.delman@autodesk.com
Benjamin Delman
Product Manager
Autodesk

43. #evolverocks 43
ABOUT US
Phone
415.539.4894
LinkedIn
www.linkedin.com/in/sharatrk
Mail
sharat.radhakrishnan@autodesk.com
Sharat Radhakrishnan
Platform Architect
Autodesk

44. #evolverocks 44
ABOUT US
Phone
415.580.3785
LinkedIn
www.linkedin.com/in/ramya-vijayan-94b4365
Mail
ramya.vijayan@autodesk.com
Ramya Vijayan
Principal Engineer
Autodesk