6. Resources.
Set Up WordPress For SEO Success – Dan Shure (me)
http://moz.com/blog/setup-wordpress-for-seo-success
Advanced WordPress SEO (Mozinar) – Nick Herinckx
http://moz.com/webinars/advanced-wordpress-seo
Top 100 WordPress Resources
http://whdb.com/blog/2012/top-100-resources-for-wordpress-tips-tricks-and-tutorials/
WordPress Codex
http://codex.wordpress.org
11. URL Structure – Architecture Matters
Source:
someone
in
need
of
help
Don’t let your site become a franken-house.
12. URL Structure – Three Site Setups
1. Blog
2. Site w/Blog In It
3. Site w/Blog In It + Special Section/Pages
13. URL Structure – Blog
Page
URL
Content
Home
site.com
Recent
post
excerpts
Pages
site.com/page-‐name/
Page
content
Posts
site.com/2013/05/31/post-‐name/
Individual
posts
Category
Archives
site.com/category/name/
Post
excerpts
Tag
Archives
site.com/tag/name/
Post
excerpts
Date
Archives
site.com/2013/05/
Post
excerpts
Author
Archives
don’t
use
unless
custom
Site where blog is 80% or more of all content. Very few ‘pages’.
14. URL Structure – Site w/Blog In It
Page
URL
Content
Home
site.com
Sta8c
Homepage
Pages
site.com/page-‐name/
Page
content
Child
Pages
site.com/page-‐name/child-‐page/
Page
nested
under
parent
Blog
site.com/blog/
Recent
Post
Excerpts
Posts
site.com/blog/2013/05/31/post-‐name/
Individual
posts
Category
Archives
site.com/blog/name/
Post
excerpts
Tag
Archives
site.com/blog/tag/name/
Post
excerpts
Date
Archives
site.com/blog/2013/05/
Post
excerpts
Author
Archives
don’t
use
unless
custom
Very common small business setup. The main content
of the site is static pages, and a blog is within it.
15. URL Structure – Site w/Blog Plus Special Pages/Sections
Page
URL
Content
Home
site.com
Sta8c
Homepage
Pages
site.com/page-‐name/
Page
content
Child
Pages
site.com/page-‐name/child-‐page/
Page
nested
under
parent
Blog
site.com/blog/
Recent
Post
Excerpts
Posts
site.com/blog/2013/05/31/post-‐name/
Individual
posts
Category
Archives
site.com/blog/name/
Post
excerpts
Tag
Archives
site.com/blog/tag/name/
Post
excerpts
Date
Archives
site.com/blog/2013/05/
Post
excerpts
Author
Archives
don’t
use
unless
custom
Special
Sec8on
site.com/news/
News
excerpts
News
Ar8cles
site.com/news/2013/06/01/ar8cle-‐name/
Individual
Ar8cle
These will be your larger and more complex sites. You might have two blogs, or a
news section (which functions like a blog) or an artist portfolio.
16. URL Structure – Implementation
Let’s go from franken-house to nice house.
17. Setting Up URL Structure
Site
Type
Homepage
Displays
As
Permalink
Custom
SeCngs
Op6onal
Category
Base
Yoast
Permalink
SeCngs
Category
Blog
Latest
posts
Day
and
name*
Leave
blank
Unchecked
Site
w/Blog
Sta8c
Page
Day
and
name*
Leave
blank
Checked
Site,
Blog,
Special
Sta8c
Page
Day
and
name*
Leave
blank
Checked
*Day
and
name
=
/%year%/%monthnum%/%day%/%postname%/
25. Crawling WordPress – Get A “Clean Crawl”
Use excludes on /wp-content/ to start
Surround anything with .* to exclude from crawl.
26. Crawling WordPress – Go Here For More
http://www.seerinteractive.com/blog/screaming-frog-guide
27. Migrating From All In One To Yoast
(Or from most other SEO Plugins).
http://bit.ly/toyoast
28. Migrating From All In One To Yoast
Basic Steps (full instructions in video).
http://bit.ly/toyoast
1. “Snapshot”
Yoast
Se^ngs
2. Install
&
Ac8vate
Yoast
3. Match
Yoast
se^ngs
to
old
plugin
se^ngs
so
site
looks
the
same.
4. Decide
to
use
Yoast’s
Sitemap
5. Import
Old
data
into
Yoast
6. Once
everything
looks
the
same
as
it
did
before,
then
you
can
make
the
changes.
50. Use WP Super Cache
http://wordpress.org/plugins/wp-super-cache/
51. Need Convincing On Importance Of Site Speed?
http://wordpress.org/plugins/wp-super-cache/
52. Need Convincing On Importance Of Site Speed?
http://wordpress.org/plugins/wp-super-cache/
SEO, Site Performance – Jon Coleman, REI
http://www.slideshare.net/jcolman/seo-site-speed-and-battlestar-galactica-searchfest-2012-11735155
How We Made Portent.com Really Freakin’ Fast – Ian Laurie, CEO
http://www.portent.com/blog/design-dev/how-we-made-portent-com-really-freaking-fast.htm
Improving UX Through Front End Performance – Lara Swanson, A List Apart
http://alistapart.com/article/improving-ux-through-front-end-performance
53. Use WP Super Cache
All of what you need is in the “advanced” tab.
54. Use WP Super Cache
Follow this for more details:
http://www.maxminzer.com/how-to-install-and-setup-wp-super-cache/
55. Use WP Super Cache
Check: you should see code at very bottom of HTML
77. Email:
dan@evolvingseo.com
TwiLer:
@dan_shure
Website:
www.evolvingseo.com
Find
this
recorded
#Mozinar
and
slide
deck
at
hLp://moz.com/webinars
very
soon!