Presentation for the Midwest Society of Association Executives Annual Meeting on solving your most pressing membership problems.

1. Your Membership Dilemmas:
SOLVED!
Elizabeth Weaver Engel, M.A., CAE
CEO & Chief Strategist

2. @ewenge
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3. Introductions
about me… about you…
@ewenge
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4. Is
it…Magic
?!?
No…it’s consulting!
@ewenge
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5. The secret
is…
@ewenge
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6. http://bit.ly/1jwXcDX
@ewenge
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7. Member Value Proposition
Question: How can we get members to think
what we’re doing is valuable?
@ewenge
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8. Member Value Proposition
Better question: What do our members need
and want to be successful?
Which of those needs and wants can we
reasonably meet?
@ewenge
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9. co-create
@ewenge
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10. Case study: Metal Treating Institute
@ewenge
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#MTIStrong

11. Member Dues Models
Question: Free membership seems trendy –
should we offer free membership?
@ewenge
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12. Member Dues Model
Better question: Does our membership model
still align with our profession or industry?
Are there alternatives that might work better?
@ewenge
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13. Unique!
@ewenge
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14. Case Study: NICSA
“Let Your Member Data Show You the Way”
http://associationsnow.com/2014/04/let-
member-data-show-way/
@ewenge
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15. Member Engagement
Question: How can we get our members to
do what we want them to do?
@ewenge
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16. Member Engagement
Better question: What do our members value?
What reward system can we build around
that?
@ewenge
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17. What THEY…
…not you.
@ewenge
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18. It’s all about LOVE
@ewenge
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19. Case Study: Mystery Client
@ewenge
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20. Now it’s YOUR turn…
@ewenge
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21. http://bit.ly/1jwXcDX
@ewenge
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22. What will YOU do differently tomorrow?
@ewenge
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23. Keep in touch!
Elizabeth Weaver Engel, M.A., CAE
CEO & Chief Strategist
Spark Consulting
@ewengel
ewengel@getmespark.com
202.468.3478
getmespark.com/blog