Engagement Strategy Course
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I gave a talk about Engagement Strategy, with an emphasis on Collective Action, Cognitive Surplus, and Scaling Experiences.
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Engagement Strategy Course
- 1. ENGAGEMENT STRATEGY CLASS ! HOW TO MAKE THINGS THAT PEOPLE LOVE USE
- 3. LOOK UP: KIVA SYSTEMS
- 4. INSTAGRAM
- 7. CRAIGSLIST = STARTUP FERTILIZER
- 9. PEOPLE DO THINGS TOGETHER ! The Internet is designed for Collective Action
- 10. “We are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions” CLAY SHIRKY
- 11. DOGE
- 13. LOOK UP: A SATURDAY ON STRAVA
- 14. LOOK UP: JANE MCGONIGAL, MIKE ARAUZ WHY PEOPLE PLAY ACCOMPLISH SATISFYING WORK SPEND TIME WITH PEOPLE I LIKE ! ! ! ! GET GOOD AT SOMETHING ! ! ! BE PART OF SOMETHING BIGGER ! WHY PEOPLE SHARE ! CATALOG MY LIFE ! ! ! ! ! ! STRENGTHEN MY BOND DEFINE OUR COLLECTIVE IDENTITY GIVE ME STATUS ! ! ! ! ! ! !
- 15. PEOPLE MAKE THINGS TOGETHER ! THE INTERNET TAKES ADVANTAGE OF OUR COGNITIVE SURPLUS
- 16. “The increasingly widespread practice of people coming together for effective purposes changes our sense of who the other is.” YOCHAI BENKLER
- 18. LOOK UP: QUIRKY
- 19. LOOK UP: LOCAL MOTORS
- 20. LOOK UP: DAREN BRABHAM MOVING THE CROWD @ THREADLESS $ MAKE/WIN MONEY OPPORTUNITY TO WIN WORK HONE MY SKILLS BE A PART OF A COMMUNITY ADDICTED TO PARTICIPATING ♥
- 21. BUSINESSES START IN A NEW WAY ! VICTORY IS PROXIMITY PLUS SPEED
- 22. LOOK UP: AIRBNB
- 23. LOOK UP: DROPBOX GROWTH HACKING
- 25. LOOK UP: AGILE MANIFESTO WE VALUE: INDIVIDUALS AND INTERACTIONS OVER PROCESSES AND TOOLS ! WORKING SOFTWARE OVER COMPREHENSIVE DOCUMENTATION ! CUSTOMER COLLABORATION OVER CONTRACT NEGOTIATION ! RESPONDING TO CHANGE OVER FOLLOWING A PLAN
- 26. LOOK UP: LEAN STARTUP METHODOLOGY MINIMUM VIABLE PRODUCT ACTIONABLE METRICS PIVOT
- 27. LOOK UP: JOBS TO BE DONE AS A… I WANT TO… SO THAT…
- 28. MAKING IT WORK
- 33. MARKET+BRAND GE CAN CONNECT WITH ENGINEERS THEY SHARE A Market Friction: Engineers globally are aiming to level up, and are working together on GrabCad to do so. MARKET TRUTH INSIGHT: REASONABLY GLOBALLY – PASSION Our Passion: GE is about solving the unsolvable problem. Wherever things are tough, that’s where we play. BRAND TRUTH 1 4 3 MARKET+ADJACENT INSIGHT: NEW, PURPOSE-DRIVEN APPROACHES TO IP ARE NEEDED. WE MUST PULL PEOPLE TO US RATHER THAN PUSHING RULES TO THEM. 2 ADJACENT TRUTH BRAND+ADJACENT INSIGHT: GE’S PROBLEMS GROW RAPIDLY; THINGS THAT USED TO BE HARD JUST AREN’T INTERESTING ANYMORE Technology: Advanced manufacturing makes some new things possible, sure…but its big impact is a new culture of engineering.
- 34. AS AN ENGINEER I WANT TO SOLVE A BIG, SPECIFIC PROBLEMS IN PUBLIC SO THAT I CAN GAIN NOTORIETY AND LEVEL UP AS A GE EMPLOYEE I WANT TO GET IDEAS FROM THE EDGES SO THAT I CAN TAKE COST OUT OF MY PART AS A JUNIOR ENGINEER I WANT TO GET THAT MONEY! SO THAT I CAN CHANGE MY FUTURE