The document discusses metaballs and isosurfaces as a way to programmatically generate organic-looking branding. Metaballs are a type of isosurface defined by mathematical functions that can be iterated over pixels to create shapes. While algorithms can generate results, including the client and designer in the process ensures the output aligns with the goals.

2. Metaballs, isosurfaces & black boxes
Adventures in programmatic branding
Aki-Ville
Exove Design

3. www.womenintech.sg

4. Women Technology

5. Diversity
Technology

6. Diversity
Technology
Movement
Dynamic
Evolving
Change
Interactive

7. Techy but organic
Programmed but freeform
Diverse, not dualistic

8. Brand = Code

9. Isosurfaces.

10. An isosurface is
a surface created by applying one or more
functions onto a 3d space or a 2d plane.
An isosurface is a level set of this function.

11. F(x,y) = (x - x0)^2 + (y - y0)^2 = R^2

13. Metaballs.

14. Metaballs
are a subset of isosurfaces. And also
organic-looking n-dimensional objects.

17. F(x,y) = (x - x0)^2 + (y - y0)^2 = R^2
v
M(x,y) = R / sqrt( (x-x0)^2 + (y-y0)^2 )

18. CC BY-SA 3.0 https://commons.wikimedia.org/w/index.php?curid=5237220

19. 1. Iterate through every pixel on the screen
2. Iterate through every Metaball in the world
3. Calculate that Metaball's function for the current
pixel, and add it to that coordinate's current
value.

20. Processing.org

22. Done!

23. Not so fast...

25. What happen?In > > Out
“Black box”

26. Client > Designer > Algorithm > Result

27. Client > Designer > Algorithm > Result

28. Client > > Algorithm > Result
?

29. Client > > Algorithm > Result

30. Client > Designer > Algorithm > Result

31. Client > Designer > > Algorithm > Result?

32. Client > Designer > UI > Algorithm > Result

35. Thanks for listening.
Aki-Ville Pöykiö
Design Director
Exove Design
akiville@exovedesign.com
040 5917871