When people visit your company’s social media sites do they get a singular look and feel every time or do they find your social media branding confusing? Sites like Twitter have been going strong for 9 years, Facebook for 11 years and LinkedIn for 12! The verdict is, they aren’t going away soon and if you are on them, you need a unified look, feel and voice across your social platforms. Expert Holly Solomon will help you understand the current trends in social media today and discuss branding you and your company through social media. We will discuss the importance of consistency in your branding efforts and share tips and tricks in being successful in the most commonly used social platforms used today. During this session you will learn some great tips on branding and using social media tools to allow your social launch to be successful: -Understand why consistency in your brand/image is essential -Tips in using Facebook and LinkedIn -Examples of engaging content to use in your social posts -How to monitor your network for valuable information

1. Branding Your Business Socially
By Holly Solomon, Expand Socially, LLC

2. Agenda
•Current Trends in Social Media
•Examples of Enterprises Using Social Media
•Consistency in Branding
•Tips & Tricks
•How to Monitor Your Network
How Social Media Plays a Role Within Companies
Tweet comments today to:@expandsocially#socialmediawithholly

3. CURRENT TRENDS

4. - Improve Customer Relationships
- Increase Media Coverage
- Tell your story and manage rumor control
- Influence Sales
- Find Top Talent
- Communicate with a larger audience
WHY BUSINESSES SHOULD CARE ABOUT SOCIAL MEDIA

5. • Product info
• Promotions or special offers
• Share information about your company’s open positions
• Day in the life at the office
• News related to the company or industry
• Tips and advice
Will they read it and hit like or share?
The key to unlocking social media value, is aligning your
viewers needs/wants with your business goals!
EXAMPLES OF ENGAGING CONTENT

6. LINKEDIN
•28 likes
•4 comments
EXAMPLE:
Why you should
work for us

7. TWITTER
•4 Retweets•1 Person favorited thetweet
EXAMPLE:
Promoting information
to drive interest

8. PINTEREST
•5209 People following
•73 People like their pins
•They have 10 boards with 105 Pins
EXAMPLE:
Engaging your followers
with interesting
information

9. EXAMPLE:
Quality Customer
Service Response

10. LINKEDIN
•686 likes
•29 comments
EXAMPLE:
Using engaging video to
engage followers

11. TWITTER
•2 Retweets
•3 people favorited the tweet
EXAMPLE:
Promoting
products or
new
information

12. FACEBOOK
•660 likes
•40 comments
•262 shared to
their network
EXAMPLE: Paying it
forward while getting
more followers

13. LINKEDIN
•21 likes
LINK TO WEBSITE

14. LINKEDIN•88 likes•4 comments
EXAMPLE: Why to work for us

15. Mayo Clinic:
https://www.facebook.com/EmployeesAtMayoClinic
Has a Facebook Page for employees that is separate from
their company page
They also have a video on YouTube for “New Employee
Orientation” that shares social media guidelines and best
practices for their employees. http://youtu.be/pjocDhlicJs
EXAMPLE:
Using Social Media to engage your
employees

16. ENGAGING BUT NEEDS MONITORING
Admins can delete
comments if they are
negative
Responding to
comments in
professional manner can
also help

17. IS YOUR MARKETING OFFENSIVE?

18. A brand identity is the look and feel of your business!
Building a consistent brand allows:
-Your customers to think of you first when they need a product or service in your
industry
-Your business to seem legitimate- logos, layouts, colors and font should all be
consistent
-Build trust and show reliability to your followers
Comscore’s 2014 local search survey:
-97% of consumers say they used the internet when looking for local business info
-The number 1 reason given for doing an online search was to find the location of a
known business
Consider these areas:
-Look the same on the different social platforms
-Your social posting frequency and response time
BRANDING YOUR BUSINESS CONSISTENTLY

19. EXAMPLE: Consistency in Brand

20. • HootSuite: Manage your social updates and create custom reports
to show relevant information. (Free/Paid)
• Radian6: track campaign ROI; Gauge audience reaction and
adjust tactics in real-time. (Paid)
• Sproutsocial: Schedule and monitor your social media efforts.
($39-99)
• 50 Top Tools for Social Media Monitoring, Analytics, and
Management by Pam Dyer, http://ow.ly/m9Yq8
HOW IS YOUR COMPANY MONITORING TODAY?

21. Google Alerts: www.google.com/alerts
•Get email updates of the latest relevant google search
based on your queries.
•Set up your name, company name, industry keywords or
competitors
Google Analytics: www.google.com/analytics
•Know your audience through analyzing your visitor traffic –
trace the customer’s path through their website experience
•Track performance of campaigns
•See which social platforms are driving traffic most to your
site
FREE MONITORING

22. • Don’t jump into any social platform until you have time to do it
100%
• Offer fast response time to your followers
• Encourage all clients and employees to follow your social
platforms
• Don’t bite off more than you can chew
• Focus on sharing what makes your business unique in your social
media strategy so you don’t look like you are just selling
• Videos and images engage audiences best so say less and use
more media!
• Typos matter- check and double check your information!
TIPS IN USING SOCIAL MEDIA

23. Facebook:
When a fan of your page makes a comment and it’s a compliment, you want to show it off! It
often becomes hidden under “Recent Posts by Others”, but you can check off a box that will
allow it to show up on your page!
Instagram:
You can see what people are posting when they list your business location. You can scroll
through and engage with any of the public location tagged photos taken at your business.
Pinterest:
This platform offers extra ways to find new customers. If you have your “search privacy” setting
off, the search engines will pick up your Pinterest profile and boards within their search results.
Make sure to use keywords in your board title and descriptions to help people find your
business.
Twitter:
Use URL shortner links such as bit.ly to track the number of people clicking on your links within
your social messages.
TRICKS IN USING SOCIAL MEDIA

24. • What/how are we monitoring the social world today?
• Who is responsible for pushing out messages for the
company?
• Do we have a social media calendar?
• What timeline are they responding in?
• What is the current process when negative feedback is
posted?
• Is there currently an inventory of the various social accounts
we have?
• Do we have a list of social accounts for the leaders in the
organization?
• Do we do all the social posting/content creation in-house?
• Do we have any specific social media policy in place for the
employees?
QUESTIONS TO ASK

25. Holly Solomon
Expand Socially
(614)440-7988
holly@expandsocially.com
www.expandsocially.com
Do you have questions?
QUESTIONS?