Will Reynolds palestrante do ExpOn 2011 fala sobre Link Building Mistakes

1. Link Building Mistakes
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2. Adoro picanha
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3. @wilreynolds
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4. Things we have
actually screwed up
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5. #1
Trusting in “Trusted”
link sources
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6. #2
Poor competitive link
research
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7. #3
Having NO Muscle
(Value of social)
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8. Too much trust?
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9. Client who has links from
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10. 10+ years online
.edu links from research
4 million searches / month
Newspaper / magazine links
Some SERPS are adult category
CEO is sought after by media outlets
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11. 1st Page of Google = no one had
these kind of links
We had 15-20
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12. Let me show you the reward we
got…
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14. PAIN!!!
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15. This does not mean that if you get a
link from a quality source you go
DOWN in rankings
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16. Getting more quality links than your
competitor is not always the path to
success
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17. NEVER HURTS
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18. It does mean research would have
showed us to not rely so heavily on
that strategy…
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19. Poor competitive link
research
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20. If your link building
plan starts off every
project the same
you lose
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21. Month 1 – directory/guest posts
Month 2 – infographics
Month 3 – Blog Outreach
Month 4 – Linkable asset
Month 5 – Paid links / Roundups
Month 6 – Badges / Directory
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22. STOP THIS!!!
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23. Start this…
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25. Conditional Formats!
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27. Visuals!
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29. The research will show you where
you are getting beat
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31. There are all types of links
Question:
Which ones do you need?
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32. Trust
# of links
Anchor Text
Internal Links
Longevity / Pace of links
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33. I recommend you do all of them
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34. Research first helps you prioritize
better and get results faster
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35. Execute, NOW!
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36. You ever pour your heart and soul
into a link idea and get few links?
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37. You have no…
social muscle
network
army of helpers
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38. I’ve seen two companies launch the
same link asset and one gets
CRUSHED
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39. Why?
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40. Muscle!
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41. The true value of doing social well is
the MUSCLE
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42. Will Critchlow –
TechCrunch
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43. Find people who are
internet famous
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44. Like this Guy!
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45. We hired a top mom
blogger
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46. Has credible muscle
No “personas”
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47. Forums are very
helpful
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48. Find top posters,
employ them as your
muscle
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49. Have them:
Post in forums for you
(when it makes sense)
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50. Get quality links in forums
without polluting the web
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51. Every linkable asset gets
a Marketing PLAN!
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52. Wil Reynolds
@wilreynolds
SEER Interactive
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