My presentation from www.pubcon.com 2011 and some tricks we use on http://www.tradebit.com - Only had like 15 minutes to show this stuff, but some tricks are simple to implement, like the round robin DNS
How to Troubleshoot Apps for the Modern Connected Worker
Hosting Issues and SEO
1. Hosting Issues and SEO
-Avoiding Downtime -
Presented by:
Ralf Schwoebel, CEO
Tradebit, Inc.
2. When your are down
• Your rankings are in danger
• Your revenue is gone
• Your brand burns
The longer it takes, the worse the impact!
If it happens more often: the impact gets
permanent!
3. Shoestring Budget?
• Monitor your status
• Duplicating yourself
• Divide and conquer
• Outsourcing side-services
9. Now: this is good!
Dallas, TX Houston, TX
Web Server Web Server
Database Rsync, Database
MySQL Rep.
• Both servers are live
• You can take double the load
• If one fails, let the other jump in
• Add a third, fourth, etc. to scale
10. Ease your life: Outsource
• If your main business is/are website(s)
• Do not host eMail services (gmail,
runbox, sendgrid, etc.)
• Do not host nameservers (have at least 4
external)!
You have enough on your plate already:
Get the traffic up!
11. Thank you!
Ralf Schwoebel, CEO
Tradebit, Inc.
puzzler@tradebit.com
www.tradebit.com
Twitter: trabit
pontifex @ wmw