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3PL Summit and Chief
Supply Chain Officer
Forum
Sustainable Supply Chain Strategies for the New Economy
Results of voting by workshop participants




Brussels, November 25, 2010


CONFIDENTIAL AND PROPRIETARY
Any use of this material without specific permission of McKinsey & Company is strictly prohibited
Importance of sustainability of supply chains – A quick temperature
check in the room




                          Approach

   Objective              ▪   Each person attending the workshop has had
                              ability to cast an anonymous vote with the
   Assess importance          consensor technology
   of sustainability of
   supply chains today    ▪   We went through 8 questions trying to shed
   and tomorrow               some light on the importance of sustainability of
                              supply chains today and tomorrow
                          ▪   In the break-out that followed this session, more
                              detailed discussions took place in sub-groups




SOURCE: McKinsey                                                      McKinsey & Company   | 1
What best describes your current business model?



          1.Shipper
          2.LSP/ Carrier
          3.Other
                                           21%
                                                                38%



                                             40%

                                      Shipper
                                          Other     LSP/carrier    Other
                                                   LSP/ Carrier Shipper

                                                             McKinsey & Company   | 2
TOTAL SCORE
How high did the topic of "Supply Chain Sustainability" rank on
your company’s top management agenda before the crisis?

 10%       1.No 1 topic
 44%       2.Among the top 5 topics
 32%       3.Among the top 10 topics
 15%       4.No top 10 topic




                                                            McKinsey & Company   | 3
SCORE
               How high did the topic of "Supply Chain                                 BY SECTOR

              Sustainability" rank on your company’s top
                           management ag...

                  0%
NoNo topic
   1 1 topic                                      27%
                  0%


                                                                                                 56%
Among the
Among the t...                                                                 47%
top 5 topics                                                        38%


                                                              33%
Among the
                                       20%
top 10 the t...
Among
       topics
                                                                    38%


                            11%
No top
 No top 10 t...        7%
10 topic                                       25%

                                  Shipper      LSP/carrier          Other
                                       Other   LSP/ Carrier   Shipper       McKinsey & Company   | 4
TOTAL SCORE
Has the importance of supply chain sustainability changed
during the crisis?

 28%      1.Topic became more important
 47%      2.Importance remained similar
 26%      3.Topic became less important




                                                            McKinsey & Company   | 5
SCORE
                     Has the importance of supply chain                                  BY SECTOR

                  sustainability changed during the crisis?

                                                                33%
Topic became
Topic becam...
more important                                          29%

                                                 25%




                                                                                                   56%
Importance re-
 Importance ...                                                                              53%
mained similar
                                                           31%




                             11%
Topic became
Topic becam...
less important                        18%
                                                                              44%


                                   Shipper       LSP/carrier          Other
                                         Other   LSP/ Carrier   Shipper       McKinsey & Company   | 6
TOTAL SCORE
On a scale from 1 to 5, how would you rate your company’s
readiness to deliver sustainable supply chains (1 – not ready at
all; 5 – fully ready)?
 5%        1. Not ready at all
 23%       2. …
 35%       3. …
 25%       4. …
 13%       5.Fully ready




                                                             McKinsey & Company   | 7
On a scale from 1 to 5, how would you rate your
           company’s readiness to deliver sustainable BY SECTOR
                                                          SCORE

                              suppl...

                0%
Not ready
Not ready ...        6%
at all               6%

                          13%
          …                                 25%
                                            25%

                                                                38%
          …                                                             44%
                                            25%

                                                                                 50%
          …                        19%
                                   19%

                0%
Fully ready
 Fully ready         6%
                                            25%
                                Shipper      LSP/carrier        Other
                                    Other   LSP/ Carrier   Shipper      McKinsey & Company   | 8
TOTAL SCORE
Are you as a shipper or, if you are an LSP, are your customers
willing to pay for increased supply chain sustainability?

 2%        1.Yes, often
 22%       2.Yes, sometimes
 61%       3.Generally no
 15%       4.Never




                                                            McKinsey & Company   | 9
Are you as a shipper or, if you are an LSP, are
             your customers willing to pay for increased        SCORE
                                                            BY SECTOR
                               supp...

                 0%
Yes, often
  Yes, often          6%
                 0%


                                        25%
Yes,
Yes, someti...                   18%
sometimes                               25%


                                                                                   63%
Generally no
Generally no                                                              53%
                                                                                            69%


                           13%
Never
        Never                          24%
                      6%

                                   Shipper        LSP/carrier        Other
                                         Other   LSP/ Carrier   Shipper         McKinsey & Company   | 10
TOTAL SCORE
Will you as a shipper, or if you are an LSP, will your customers
increase their willingness to pay for sustainability in the next 5
years?
 8%        1.Increase significantly
 61%       2.Increase slightly
 21%       3.Stay the same
 8%        4.Decrease slightly
 3%        5.Decrease significantly




                                                               McKinsey & Company   | 11
Will you as a shipper, or if you are an LSP, will
                                                             SCORE
           your customers increase their willingness to BY SECTOR
                                 p...

                  0%
Increase si...
 Increase                   13%
significantly          6%

                                                                             57%
Increase sl...
 Increase                                                                               67%
slightly                                                                     56%

                                            29%
Stay the same
Stay the same               13%
                                      25%

                            14%
Decrease
Decrease sl...         7%
slightly               6%

Decrease          0%
 Decrease si...
significantly     0%
                       6%
                                  Shipper         LSP/carrier        Other
                                       Other      LSP/ Carrier   Shipper       McKinsey & Company   | 12
TOTAL SCORE
Which of the following potential changes would have the highest
impact on increasing supply chain sustainability?




13%      1.End customers more willing to pay
13%      2.Shippers increasing sustainability efforts
6%       3.LSPs/carriers increasing sustainability efforts
13%      4.Increased horizontal/vertical collaboration
22%      5.Regulation promoting green supply chains
34%      6.Oil price consistently > $ 150 per barrel




                                                           McKinsey & Company   | 13
SCORE
                Which of the following potential changes                               BY SECTOR

               would have the highest impact on increasing
                              supply chai...
End customers
ask for
sustainable           0%
End custome...
services                         14%
                                   17%
Shippers
 increasing                        17%
sustainabilityin...
   Shippers                7%
efforts                            17%
 LSPs/carriers        0%
 increasing
  LSPs/carrie...                 14%
 sustainability       0%
 efforts
Increased             0%
  Increased h...
horizontal/vertical        7%
                                               25%
collaboration
Regulation                                                    33%
  Regulation ...
promoting green                                      29%
supply chains               8%
Oil price                                                                             50%
consistently c...
    Oil price                                        29%
> $ 150 per barrel                                            33%
                                 Shipper       LSP/carrier          Other
                                       Other   LSP/ Carrier   Shipper       McKinsey & Company   | 14
TOTAL SCORE
Which of the following potential changes would you rate as
most probable?


6%      1.End customers more willing to pay
17%     2.Shippers increasing sustainability efforts
6%      3.LSPs/carriers increasing sustainability efforts
17%     4.Increased horizontal/vertical collaboration
36%     5.Regulation promoting green supply chains
19%     6.Oil price consistently > $ 150 per barrel




                                                             McKinsey & Company   | 15
SCORE
                      Which of the following potential changes                             BY SECTOR

                        would you rate as most probable?
End customers                    14%
more custome...
End willing to pay 0%
                            7%
Shippers
increasing
                                 14%
sustainability
  Shippers in...            7%
efforts                                          27%
LSPs/carriers
increasing             0%
  LSPs/carrie...
sustainability                   14%
efforts                0%

Increased
                                                                        43%
horizontal/vertical
  Increased h...            7%
collaboration                    13%
Regulation
promoting              0%
green supply ...
  Regulation                                                                            57%
chains                                                     33%

Oil price                                            29%
consistently c...
    Oil price                    14%
> $ 150 per barrel                        20%
                                       Shipper       LSP/carrier        Other
                                             Other   LSP/ Carrier   Shipper     McKinsey & Company   | 16
Visit our website for further information
https://solutions.mckinsey.com/logos

                                            McKinsey & Company   | 17

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Sustainable Supply Chain Strategies for the New Economy; Dr. Markus Zils, Dr. Tobias Meyer, Dr. Carsten Wallmann, Bonnie Herbrink, all McKinsey & Co.

  • 1. 3PL Summit and Chief Supply Chain Officer Forum Sustainable Supply Chain Strategies for the New Economy Results of voting by workshop participants Brussels, November 25, 2010 CONFIDENTIAL AND PROPRIETARY Any use of this material without specific permission of McKinsey & Company is strictly prohibited
  • 2. Importance of sustainability of supply chains – A quick temperature check in the room Approach Objective ▪ Each person attending the workshop has had ability to cast an anonymous vote with the Assess importance consensor technology of sustainability of supply chains today ▪ We went through 8 questions trying to shed and tomorrow some light on the importance of sustainability of supply chains today and tomorrow ▪ In the break-out that followed this session, more detailed discussions took place in sub-groups SOURCE: McKinsey McKinsey & Company | 1
  • 3. What best describes your current business model? 1.Shipper 2.LSP/ Carrier 3.Other 21% 38% 40% Shipper Other LSP/carrier Other LSP/ Carrier Shipper McKinsey & Company | 2
  • 4. TOTAL SCORE How high did the topic of "Supply Chain Sustainability" rank on your company’s top management agenda before the crisis? 10% 1.No 1 topic 44% 2.Among the top 5 topics 32% 3.Among the top 10 topics 15% 4.No top 10 topic McKinsey & Company | 3
  • 5. SCORE How high did the topic of "Supply Chain BY SECTOR Sustainability" rank on your company’s top management ag... 0% NoNo topic 1 1 topic 27% 0% 56% Among the Among the t... 47% top 5 topics 38% 33% Among the 20% top 10 the t... Among topics 38% 11% No top No top 10 t... 7% 10 topic 25% Shipper LSP/carrier Other Other LSP/ Carrier Shipper McKinsey & Company | 4
  • 6. TOTAL SCORE Has the importance of supply chain sustainability changed during the crisis? 28% 1.Topic became more important 47% 2.Importance remained similar 26% 3.Topic became less important McKinsey & Company | 5
  • 7. SCORE Has the importance of supply chain BY SECTOR sustainability changed during the crisis? 33% Topic became Topic becam... more important 29% 25% 56% Importance re- Importance ... 53% mained similar 31% 11% Topic became Topic becam... less important 18% 44% Shipper LSP/carrier Other Other LSP/ Carrier Shipper McKinsey & Company | 6
  • 8. TOTAL SCORE On a scale from 1 to 5, how would you rate your company’s readiness to deliver sustainable supply chains (1 – not ready at all; 5 – fully ready)? 5% 1. Not ready at all 23% 2. … 35% 3. … 25% 4. … 13% 5.Fully ready McKinsey & Company | 7
  • 9. On a scale from 1 to 5, how would you rate your company’s readiness to deliver sustainable BY SECTOR SCORE suppl... 0% Not ready Not ready ... 6% at all 6% 13% … 25% 25% 38% … 44% 25% 50% … 19% 19% 0% Fully ready Fully ready 6% 25% Shipper LSP/carrier Other Other LSP/ Carrier Shipper McKinsey & Company | 8
  • 10. TOTAL SCORE Are you as a shipper or, if you are an LSP, are your customers willing to pay for increased supply chain sustainability? 2% 1.Yes, often 22% 2.Yes, sometimes 61% 3.Generally no 15% 4.Never McKinsey & Company | 9
  • 11. Are you as a shipper or, if you are an LSP, are your customers willing to pay for increased SCORE BY SECTOR supp... 0% Yes, often Yes, often 6% 0% 25% Yes, Yes, someti... 18% sometimes 25% 63% Generally no Generally no 53% 69% 13% Never Never 24% 6% Shipper LSP/carrier Other Other LSP/ Carrier Shipper McKinsey & Company | 10
  • 12. TOTAL SCORE Will you as a shipper, or if you are an LSP, will your customers increase their willingness to pay for sustainability in the next 5 years? 8% 1.Increase significantly 61% 2.Increase slightly 21% 3.Stay the same 8% 4.Decrease slightly 3% 5.Decrease significantly McKinsey & Company | 11
  • 13. Will you as a shipper, or if you are an LSP, will SCORE your customers increase their willingness to BY SECTOR p... 0% Increase si... Increase 13% significantly 6% 57% Increase sl... Increase 67% slightly 56% 29% Stay the same Stay the same 13% 25% 14% Decrease Decrease sl... 7% slightly 6% Decrease 0% Decrease si... significantly 0% 6% Shipper LSP/carrier Other Other LSP/ Carrier Shipper McKinsey & Company | 12
  • 14. TOTAL SCORE Which of the following potential changes would have the highest impact on increasing supply chain sustainability? 13% 1.End customers more willing to pay 13% 2.Shippers increasing sustainability efforts 6% 3.LSPs/carriers increasing sustainability efforts 13% 4.Increased horizontal/vertical collaboration 22% 5.Regulation promoting green supply chains 34% 6.Oil price consistently > $ 150 per barrel McKinsey & Company | 13
  • 15. SCORE Which of the following potential changes BY SECTOR would have the highest impact on increasing supply chai... End customers ask for sustainable 0% End custome... services 14% 17% Shippers increasing 17% sustainabilityin... Shippers 7% efforts 17% LSPs/carriers 0% increasing LSPs/carrie... 14% sustainability 0% efforts Increased 0% Increased h... horizontal/vertical 7% 25% collaboration Regulation 33% Regulation ... promoting green 29% supply chains 8% Oil price 50% consistently c... Oil price 29% > $ 150 per barrel 33% Shipper LSP/carrier Other Other LSP/ Carrier Shipper McKinsey & Company | 14
  • 16. TOTAL SCORE Which of the following potential changes would you rate as most probable? 6% 1.End customers more willing to pay 17% 2.Shippers increasing sustainability efforts 6% 3.LSPs/carriers increasing sustainability efforts 17% 4.Increased horizontal/vertical collaboration 36% 5.Regulation promoting green supply chains 19% 6.Oil price consistently > $ 150 per barrel McKinsey & Company | 15
  • 17. SCORE Which of the following potential changes BY SECTOR would you rate as most probable? End customers 14% more custome... End willing to pay 0% 7% Shippers increasing 14% sustainability Shippers in... 7% efforts 27% LSPs/carriers increasing 0% LSPs/carrie... sustainability 14% efforts 0% Increased 43% horizontal/vertical Increased h... 7% collaboration 13% Regulation promoting 0% green supply ... Regulation 57% chains 33% Oil price 29% consistently c... Oil price 14% > $ 150 per barrel 20% Shipper LSP/carrier Other Other LSP/ Carrier Shipper McKinsey & Company | 16
  • 18. Visit our website for further information https://solutions.mckinsey.com/logos McKinsey & Company | 17