Google, Facebook, and other companies have incredible amounts of consumer behavioral and purchase intent data that art organizations can leverage to create more conversions online. Through case studies and examples, this session will show you how nonprofit arts organizations are using this data to reach their best prospects online
Erik Gensler, President of Capacity Interactive
Ceci Dadisman Director of Marketing & PR Palm Beach Opera .
50. Impressions
1.1 million
1.4 million
Clicks
2,000
.2% CTR
27,000
2% CTR
Conversions
65 $12,000 Revenue
128
$23,000 Revenue
-33% ROI
360% ROI
Cost
$18,000
$5,000
Plus with Facebook you get:
89,000 Likes, Comments, Shares
1,600 Page Likes
online
51.
52.
53.
54.
55.
56. Seattle Opera begins our second half-century with a signature blend of the familiar and the unexpected.
Announcing our 2014/2015 Season.
View Season & Renew Today>> goo.gl/nRB5bG
Renew by 3/15 to retain or upgrade your seat location.
Raise a glass to FREE PARKING!
Subscribers park for free, so renew today:
>> goo.gl/nRB5bG
When it comes to parking, the closer, the better. For the most convenient parking options, make sure to renew before MARCH 21st.
Seattle Opera begins our second half-century with a signature blend of the familiar and the unexpected.
Announcing our 2014/2015 Season.
View Season & Renew Today>> goo.gl/nRB5bG
Renew by 3/15 to retain or upgrade your seat location.
SAME SEAT. LOWEST PRICE.
Did you know that ticket prices vary depending on when you purchase?
>> goo.gl/nRB5bG
To keep your seats at the best price, renew your subscription by MARCH 15th.