SEMPO Chennai Meetup Presentation by Anand Kalaimamani and Immanuel Godwin Digital Analytics Strategists at Cognizant

3. SEMPO
Digital analytics trends

5. Digital Analytics Maturity
LOG FILES
BASIC
METRICS
REPORTS
ENTERPRISE
ANALYTICS
ACTIONABLE
ANALYTICS

6. Digital Analytics Trends
•Measuring Online and Offline data together
•Multi touch points – mobile, website, kiosk
Multi-Channel
Analytics
•Reduces IT dependency, results in saving time and money
•Page loads reduce
•Future of Tags
Tag Management
•Processing rules
•Data Sources
•Classification
Data Processing
•Social Media marketing
•Sentimental AnalysisSocial Listening
•Apps as Revenue Generators
•IOS Apps
Mobile App
Measurement

7. Digital Analytics Job Trends
Hot Job Titles: Web Analyst, Senior Web Analyst, Web Analytics Consultant
The Candidate with minimum 2- 5 years of experience in any Web analytics
tools with simple HTML, JavaScript Programming and exposure to Tag
Management tools are High in Demand !!

8. Big Shouttttttt
• The McKinsey Global Institute estimates that
data volume is growing 40% per year, and will
grow 44x between 2009 and 2020
• Social, Mobile and Big data are the big drivers
for analytics adoption in the enterprise over the
coming years
• Only 30 percent of the
potential users in
enterprises are using
analytics tools
• Commerce Everywhere
Needs Analytics

9. Digital Analytics Trends – Mobile App
Users Worldwide

10. Digital Analytics Trends – Digital Ad
Spend

11. Digital Analytics Trends & its Application -
App Measurement
• Today, Apps use Analytics to measure
its performance and improve itself.
• Primarily in Entertainment & growing
in other industries
The Apple App Store and Google
Play have over 40 billion cumulative apps downloaded. - Forrester

12. Digital Analytics Trends & its Application -
App Measurement – Case Study
ELearning App
Quiz Questions and
answers
Time Spent playing
Levels
Top 10 Scores
Engagement Tracking
(Spots personas. E.g.
users who are not really
learning but just spends
time in the learning
app!)

13. Digital Analytics Opportunities Trends
 The most important opportunity is content as this pervades all the digital media that we
are using to reach our audiences.”
 Leveraging big data to generate revenue – use only 5% of data we collect
- Survey respondents

14. Digital Analytics Trends & its Application
App Measurement – HOW?
Design
Build
Self
Learn

15. Digital Analytics Trends & its
Application – How?(cont)
Objective
Mapping
Industry, Function
Target Audience
Metrics &
Dimensions
Basic
Content
Custom
Engagement
Metrics
Gold, Silver, Bronze
Implementation
App Measurement
Library, Beacon
Tools*
Analytics Tool
*iphone configuration utility, bloodhound

16. Any Questions? !
Anand.kalaimamani@cognizant.com
Immanuelgodwin.amalraj@cognizant.com

17. Thank you