Learn why SMS/mobile marketing is critical to the growth and success of retail businesses, and find a step-by-step guide for launching a successful campaign. Also highlighted are the different uses for SMS marketing, including coupon distribution and interactive campaigns.

1. Text Message Marketing
Harnessing the power of mobile for
your business

2. Welcome to the age of mobile
• In coming years, daily mobile internet usage is
expected to overtake desktop browsing.
Mobile web traffic increased 27% in 2012
alone.
• 91% of people in the United States keep their
mobile device within reach at all times, day or
night.

3. It’s all about communication
• Companies should seek to drive business by
creating open lines of communication with
consumers.
• SMS marketing is the simplest way to create a
dialogue, as solutions are scalable to
businesses of any size and shape.
• There are many ways to harness the power of
SMS marketing.

4. Finding the right partner
• Ez Texting is a service designed to empower
your business with user friendly mass texting
solutions serving clients such as
Pepsi, AllState, Public Storage, and many
others.
• Our text message marketing services are free
to try, easy to implement, and designed to
grow with your business.

5. Using your contacts
• Upload your pre-existing contacts instantly
and organize them into different messaging
groups if desired.
• Send text messages to all contacts or only
specific groups to announce sales, drive
promotions, or simply say ‘thanks for your
business.’

6. Your message will be heard
• Text messages on personal mobile devices have a
95% open rate, and are 10x more likely to receive
a response than an email.
• Responses can be viewed immediately in real
time, and can be used to create more specific
marketing profiles and communications in the
future.
• Build your contact list by applying EZ Texting to
your website, applications, and social media.

7. Apply Ez Texting to your website or
app
• Developer APIs allow the functionality of Ez
Texting to be reproduced in your website or
app.
• This allows your website/app to send and
receive text messages to consumers, and
provides perspective on which outreach
platforms are yielding results.

8. Empower your social media
• Through the use of widgets, companies can
entice consumers to opt-in to mobile
campaigns via their website or social media
pages.
• Any person browsing your site or social media
page now has potential for real time
communication and data exchange.
• A strong opt-in strategy is crucial.

9. Developing a strong opt-in
• A good opt-in is beneficial to the consumer in
a way that will catch their attention.
• Discount codes, promotional offers, secret
sales, and giveaways are common successful
opt-in strategies.
• Always provide a clear opt-out option; this
transparency builds trust in the consumer.

10. Using keywords to build contacts
• Setting up a keyword via short code allows
anyone to opt-in via text message, i.e. “Text
Joes to 313131”
• Use social media and print advertising to
promote keyword opt-ins and reach new
consumers.
• Thousands of keywords are available for use.

11. The sky’s the limit
• Once you’ve built your contact list and
outreach strategy, your creativity is the only
limit.
• Build specific outreach profiles for different
types of consumers.
• Employ specifically targeted marketing to
applicable groups.
• Drive business as you grow with scalable SMS
solutions.